The Real Reason UltraViolet Failed Spectacularly

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Today, let’s take a look at the external and internal factors that played a part in UltraViolet’s 2019 shutdown, in addition to the chain of events that led to its initial success in the first place.

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Why UltraViolet Mattered

[{"selector":"#anim-7cafce91-6c06-4e14-ab94-14004e4d2ff2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 25%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] At the time of its creation in 2011, there was really nothing like UltraViolet out there. Sure, you could purchase digital copies of movies and television shows through iTunes and the like. Learn more

How Did People Feel About UltraViolet?

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