The Real Reason UltraViolet Failed Spectacularly

Today, let’s take a look at the external and internal factors that played a part in UltraViolet’s 2019 shutdown, in addition to the chain of events that led to its initial success in the first place.

Why UltraViolet Mattered

At the time of its creation in 2011, there was really nothing like UltraViolet out there. Sure, you could purchase digital copies of movies and television shows through iTunes and the like.

How Did People Feel About UltraViolet?

If you were a person who didn’t really care about digital copies (or simply didn’t know what they were for), you couldn’t have cared less about the inclusion of a digital copy with your purchase. Looking at the numbers, it’s easy to see how people really felt about UltraViolet on the whole.

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