Oura Ring vs. Fitbit: Fitness Trackers Compared

It seems there’s more that separates Oura Ring and Fitbit than unites them. Today, we will see what sets them apart using side-by-side comparison, key differences, pros and cons, and their respective histories. Ultimately, you will know which product is better: Oura Ring vs Fitbit.

Oura Ring

First Released: 2015 Developer: Oura Health Oy Annual Revenue: $95.5 million (2021) Main Offering(s): Oura Ring Gen3 Battery Life: Up to one week Units Sold: More than 1 million Price: $299-$349


First Released: 2009 Developer: Fitbit, Inc. Alphabet, Inc. Annual Revenue: $1.21 billion (2021) Main Offering(s): Versa 4, Inspire 3, Sense 2 Battery Life: Up to 12 hours Units Sold: More than 125 million Price: $99-$299

Oura Ring vs. Fitbit: Must-know Facts

– Fitness and activity trackers like Oura Ring and Fitbit are estimated to earn a whopping $17.3 billion in 2022 alone. – Oura is valued at $2.55 billion in 2022.

Oura Ring Pros and Cons 

Pros: Innovative, subtle design, Longer battery life than Fitbit, Smartphone and Bluetooth functionality Cons: Costs anywhere from $299 to $349, Some key features are prone to inaccuracies

Fitbit Pros and Cons

Pros: A range of affordable options, Bright, informative digital display, Accurate health and activity measurements Cons: Very short battery life, Google ownership raises privacy concerns

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