Oura Ring vs. Fitbit: Fitness Trackers Compared

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It seems there’s more that separates Oura Ring and Fitbit than unites them. Today, we will see what sets them apart using side-by-side comparison, key differences, pros and cons, and their respective histories. Ultimately, you will know which product is better: Oura Ring vs Fitbit.

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Oura Ring

[{"selector":"#anim-62729324-6081-45a9-bb35-1ed67eb1dac6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 25%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] First Released: 2015 Developer: Oura Health Oy Annual Revenue: $95.5 million (2021) Main Offering(s): Oura Ring Gen3 Battery Life: Up to one week Units Sold: More than 1 million Price: $299-$349 Learn more

Fitbit

[{"selector":"#anim-16c89d19-bdf9-4595-aaf8-33f1d208edd2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 25%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] First Released: 2009 Developer: Fitbit, Inc. Alphabet, Inc. Annual Revenue: $1.21 billion (2021) Main Offering(s): Versa 4, Inspire 3, Sense 2 Battery Life: Up to 12 hours Units Sold: More than 125 million Price: $99-$299 Learn more

Oura Ring vs. Fitbit: Must-know Facts

[{"selector":"#anim-bb4554eb-9abc-4ad1-ac87-4c6d6d47bfa9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 25%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] – Fitness and activity trackers like Oura Ring and Fitbit are estimated to earn a whopping $17.3 billion in 2022 alone. – Oura is valued at $2.55 billion in 2022. Learn more

Oura Ring Pros and Cons

[{"selector":"#anim-30671007-e8cb-42ec-913b-0db5e10ed93f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 25%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Pros: Innovative, subtle design, Longer battery life than Fitbit, Smartphone and Bluetooth functionality Cons: Costs anywhere from $299 to $349, Some key features are prone to inaccuracies Learn more

Fitbit Pros and Cons

[{"selector":"#anim-e1e8aff9-11ec-42b8-98af-ca2858abcf7b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(3.552713678800501e-15%, 25%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Pros: A range of affordable options, Bright, informative digital display, Accurate health and activity measurements Cons: Very short battery life, Google ownership raises privacy concerns Learn more

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