First Released: 2015 Developer: Oura Health Oy Annual Revenue: $95.5 million (2021) Main Offering(s): Oura Ring Gen3 Battery Life: Up to one week Units Sold: More than 1 million Price: $299-$349
First Released: 2009 Developer: Fitbit, Inc. Alphabet, Inc. Annual Revenue: $1.21 billion (2021) Main Offering(s): Versa 4, Inspire 3, Sense 2 Battery Life: Up to 12 hours Units Sold: More than 125 million Price: $99-$299
– Fitness and activity trackers like Oura Ring and Fitbit are estimated to earn a whopping $17.3 billion in 2022 alone. – Oura is valued at $2.55 billion in 2022.
Pros: Innovative, subtle design, Longer battery life than Fitbit, Smartphone and Bluetooth functionality Cons: Costs anywhere from $299 to $349, Some key features are prone to inaccuracies
Pros: A range of affordable options, Bright, informative digital display, Accurate health and activity measurements Cons: Very short battery life, Google ownership raises privacy concerns