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Users will not waste their time on your TikTok profile if it is as interesting as watching paint dry. People will watch the video, but then decide against following the person because, in their words, “it is a nice video, but it feels like a one-hit-wonder”.
You just cannot help but to hop on the latest TikTok trend. When browsing the app, you will come across several videos that share a common theme or feature the same catchy soundtrack.
Do not automatically assume that your fans on other social media platforms know you maintain a presence on TikTok. This is where you have to cross-promote your content to earn more followers.
You can view UGC as an online type of word-of-mouth advertising. It is the equivalent of a seal of approval, encouraging others to join in. User-generated content (UGC) is the catalyst for growth, loyalty, and engagement on TikTok.