It can be argued that Netflix partly contributed to Blockbuster’s downfall. However, Blockbuster failed to make decisions that would allow them to stay competitive in the changing retail environment.
Blockbuster was too slow to adapt to the shifting customer needs and preferences. They got comfortable with their business model and ignored new technologies changing the entertainment industry.
Blockbuster was too company-focused rather than customer-focused. Rather than thinking of how to improve customer experience, the company concentrated more on strategies that would help maximize its returns.