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21 Timeless Brands That Have Remained Relevant for Decades

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21 Timeless Brands That Have Remained Relevant for Decades

The consumer marketplace is a living organism. Some brands come and go,. While you may have relied on the same brand for certain household or entertainment products for years, not all brands will withstand the test of time. A strong dip in capital could easily sink some companies and leave customers searching for a new go-to that provides them with the same quality and service they love. However, some timeless brands have persisted for decades, evolving and changing with the times to promote healthy growth. 

To withstand the ever-changing climate of public opinion, brands have to evolve to meet their markets’ demands. While doing this, they have to also ensure that they retain their core identity. After all, they won’t be recognizable if they don’t. So, an expanding company may look to partner with another brand or franchise to create a collaboration product that benefits both brands, such as LEGO sets featuring iconic characters from movies and video games.

However hard it may be, some brands do the work to withstand the test of time. They adapt and change to fit what their customers want, and they’ll continue to do so as the market evolves. Let’s examine some of the most famous and timeless brands that you can find on shelves today! 

LEGO

Building blocks like LEGO bricks are a staple of many modern childhoods and adulthoods.

LEGO is one of the best living companies on the market. Founded in 1932, this company once made wooden children’s toys. However, they now produce durable plastic building blocks. They even partner with popular movie and game franchises to bring iconic characters and scenes to life in the LEGO style.

Nintendo

There are few game companies as well-known as Nintendo.

Nintendo began its journey as Nintendo Koppai in 1889 as a Japanese company producing かるた (karuta) or Japanese playing cards. Nowadays, they’re one of the most beloved video game developers, owning many iconic series, such as Super Mario, Pokemon, and the Legend of Zelda.

Apple

Originally founded to market Steve Wozniak’s Apple I Personal Computer, Apple now makes consumer electronics of all kinds.

Whether you’re an Apple or Android user, it’s impossible to ignore the success of the Apple company, which Steve Wozniak founded in 1976. The company is now one of the most popular consumer technology manufacturers, creating smartphones, smartwatches, laptops, tablets, and all-in-one computers.

Beretta

A soldier holding a model 38/49 Beretta submachine gun
Firearms have been Beretta’s specialty for almost 500 years.

Beretta has been manufacturing firearms since at least 1526 when they began their first major project of arquebus barrels. The Venetian fleet reportedly used Beretta’s barrels at the Battle of Lepanto in 1571. Today, this timeless brand makes a wide variety of weapons of all types.

Tiffany and Co.

Tiffany and Co. jewelry i

s

loved by people all over the world.

The jeweler Charles Lewis Tiffany founded Tiffany and Co. in 1837. His son, Louis Comfort Tiffany, would propel the company to fame with his artistic direction in the 1900s. By 2018, the company was seeing net sales of over $4 billion, with the company name being synonymous with high-end jewelry.

Twinings

A shelf full of Twinings tea products.
The first Twinings tea room was opened in London in 1706.

In 1706, Thomas Twining opened Britain’s first tea room in London. It still operates to this day, serving high-quality tea under the Twinings brand. The Twinings logo is the oldest logo to be in continuous use. Its first design was launched in 1787 and it has not changed since then.

The New York Times

The New York Times Headquarters building
The New York Times was founded by two New-York Tribune journalists.

Originally founded as the New-York Daily Times in 1851, the Times would later drop the hyphen and ‘daily’ from its name as it evolved into the mega-publication we know today. It is the second-largest newspaper by print circulation and among the longest-running newspapers in all of America.

Mercedes-Benz

Coveted by many, Mercedes-Benz luxury vehicles are among the most popular worldwide.

Mercedes-Benz produced its first vehicles in 1926 after the merger of the Daimler-Benz company, owned by Karl Benz and Gottlieb Daimler. Nowadays, this German brand produces luxury vehicles. In 2018, Mercedes-Benz sold 2.31 million passenger vehicles worldwide, making them one of the most popular car brands.

Fruit of the Loom

Many people wear Fruit of the Loom clothing for workouts.

After acquiring Pontiac Mills in Warwick, Rhode Island, Robert and Benjamin Knight formed B.B. and R. Knight Corporation in 1851. This textile mill would grow and evolve over the years into a timeless brand: the company we now know as Fruit of the Loom, which produces casual wear and underclothes.

Levi Strauss & Co.

Levi Strauss & Co. Overalls sign
The addition of metal rivets to pants for durability was developed by Levi Strauss.

The company Levi Strauss & Co. was founded in San Francisco in 1853 by German-Jewish immigrant, Levi Strauss. He opened a dry goods business that serviced many general stores in the area, and eventually patented the addition of rivets to pants, creating more durable clothing for working men.

Jim Beam

Four bottles of Jim Beam bourbon
Today, there are 16 brands of Jim Beam whiskey.

Jim Beam had humble beginnings when the Böhm family emigrated to the U.S. from Germany in the 1700s and changed their name to Beam. Johannes “Jacob” Beam was a farmer who distilled whiskey in the style that would become known as bourbon, and the rest is history. According to the company’s website, he sold his first barrel of Old Jake Beam in 1795.

Colgate-Palmolive

Colgate toothpaste, pumping the press. Funny and minimal color still life photography
Now best known for toothpaste, Colgate-Palmolive began as a soap and candle manufacturer.

Colgate-Palmolive was founded in New York City in 1806 by William Colgate as a small soap and candle business in the early 19th century. Now, over 200 years later, the company continues to make hygiene products, such as perfumed soaps and toothpaste.

Brooks Brothers

A Brooks Brothers outlet in a mall
In addition to producing high-quality clothing, the Brooks Brothers are allegedly responsible for bringing the word “shoddy” into the American lexicon.

Brooks Brothers was founded by Henry Brooks in 1818. In 1849, they introduced their first line of ready-to-wear clothing, and in 1850 the famous Golden Fleece logo would become part of their brand. The company was inherited by Henry’s sons, hence the name Brooks Brothers.

Toyota

Kiichiro Toyoda began manufacturing Japanese cars in 1933.

Toyota began as a division of Toyoda Automatic Loom. This division was run by Toyoda’s founder’s son, Kiichiro Toyoda, who had gone to the West to research automobile manufacturing. He began researching gasoline-powered engines in 1930 and the auto manufacturing division opened in 1933 to domestically produce Japanese vehicles.

Purina

A close up of two Beggin' Strips dog treats
Beggin’ Strips are a popular Purina dog treat.

William H. Danforth, George Robinson, and William Andrews founded Purina as Purina Mills in St. Louis Missouri in 1894. As of 2012, Purina was the second-largest pet care conglomerate in the world, behind Mars Petcare.

Milk-Bone

A Milk-Bone dog treat
The original Milk-Bones, then called Maltoids, were made with minerals, meat products, and milk.

Milk-Bone dog biscuits are a timeless brand that dog owners love. They were first founded by the F.H. Bennett Biscuit Company in 1908. They operated a bakery in New York City and the dog treats were first called “Maltoids” because they made the biscuits with minerals, meat products, and milk.

A&W Root Beer

While many Americans associate A&W with root beer, they also operate fast-food restaurants.

Founded in 1919, A&W Root Beer began in the American and Canadian markets before founder Roy W. Allen partnered with Frank Wright. The partnership spawned several chain restaurants and the creation of the overarching brand that sold the root beer we know and love today.

Kraft

Two Kraft singles cheese slices in the individual wrapping
Kraft’s door-to-door cheese sales business operated at a massive loss in its first year.

In 1903, James L. Kraft moved from Ontario, Canada to Chicago where he started a door-to-door cheese-selling business. While its first year of business was “dismal” with its accounts showing only a net loss of USD 3,000 (worth $105,142.16 in 2024) and a horse, it has since grown to a multinational conglomerate operating in over 170 countries.

Kellogg’s

The original name for the Kellogg’s company was derived from the word “sanitarium.”

W.K. and Dr. John H. Kellogg founded Kellogg’s as the Sanitas Food Company in 1900. They had jointly developed a method of creating crunchy, flavored flakes that were a popular breakfast cereal for the patients of Dr. Kellogg’s Battle Creek Sanitarium. 

Pepsi-Cola

A Pepsi-Cola logo
The original recipe for Pepsi-Cola was developed by a pharmacist.

Pepsi-Cola started as a bid to recreate the roaring success of Coca-Cola. A pharmacist in North Carolina, Caleb D. Bradham named this Coca-Cola clone Pespi-Cola, and, in 1902, it was popular enough for Bradham to incorporate his company as it evolved into a timeless brand.

Nabisco

The National Biscuit Company makes many beloved snacks.

Nabisco (an abbreviation of the National Biscuit Company) started as Pearson & Sons Bakery in Massachusetts. Founded in 1792, they sold a product known as pilot bread, which was designed for consumption on extended sea travel.

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