The 8 Most Expensive Toothbrushes in the World Are Insane

most expensive toothbrushes in the world

The 8 Most Expensive Toothbrushes in the World Are Insane

Key Points

  • The most expensive toothbrushes in the world offer advanced features such as smart modes, pressure sensors, and teeth tracking with AI.
  • Some high-end toothbrushes come with sleek designs, LED accent lights, and touch interfaces.
  • There are toothbrushes designed specifically for kids, with a unique U-shaped design that automatically cleans all the teeth.
  • The Reinast Titanium Luxury Toothbrush is made of solid titanium and features an anti-slip pad, but its high price makes it unaffordable for most people.
  • The Heritage Toothbrush is the most expensive toothbrush in the world, with a handle made of 18K solid gold, but it lacks advanced features and is more of a luxury item.

A toothbrush might seem like a simple, mundane investment. Much like deodorant or a hairbrush, toothbrushes are a toiletry necessity that often comes cheap. Most people wouldn’t spend more than a couple of dollars on a toothbrush. However, the most expensive toothbrushes in the world today defy belief.

1. Oral-B iO Series 9

Oral-B iO Series 9
  • ORAL-B'S most advanced technology: 100% more plaque removal
  • iO dentist-inspired round brush head
  • AI position detection
  • 7 clean modes and colored interactive display
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11/28/2023 11:20 pm GMT

Though it’s the cheapest toothbrush on this list, the Oral-Bi iO9 packs a noticeable punch for its price. It features seven smart modes of brush style, an interactive color display, as well as a smart pressure sensor that alerts you if you’re brushing too hard or too soft.

The iO9 also features 3D teeth tracking with AI for monitoring your brushing technique. Combining these features with micro-vibrational technology, the Oral-B iO9 comes with all the technology to guide you through a perfect brush.

The toothbrush also comes with a lock-in-place magnetic charger, giving up to three hours of use with just a quick charge. Plus, with a traveling kit, the iO9 comes dressed to impress and at a relative steal, given the features.

2. INCRD PX7 Electric Toothbrush

NCRD IPX7 Electric Toothbrush
  • 31,000 strokes brush per minute
  • 3 modes for different types of cleaning needs
  • 3D-designed bristles to fit the tooth surface as much as possible
  • Built-in smart timer
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11/28/2023 11:21 pm GMT

The IPX7 Electric Toothbrush by NCRD is another impressive technologically-oriented toothbrush. It features five cleaning modes, a built-in smart timer to measure cleaning length, and a handy USB charger. Unique to this list, the IPX7 also features a built-in pause every thirty seconds as a reminder to switch to a different part of the mouth. All this in a waterproof design, plus a traveling kit, makes the IPX7 a great bang for your buck.

3. Philips Sonicare DiamondClean Smart 9700

Philips Sonicare
Philips Sonicare DiamondClean Smart 9700
  • Smart sensor technology for a deeper clean
  • 5 modes
  • 4 different smart brush head types
  • Features a pressure sensor
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11/28/2023 11:36 pm GMT

For the more mid-range tasters, Philips Sonicare offers the DiamonClean Smart 9700. This rechargeable electric toothbrush features smart technology guiding you as you brush, as well as app support to further optimize your dental care.

Known for its line of luxury toothbrushes, Philips delights with the DiamondClean Smart 9700 Rechargeable Electric Toothbrush. It has the looks to match its innovative technology, too, as it comes in a sleek black color with LED accent lights stationed around the device.

4. iO Series 9S Rose Quartz Electric Toothbrush

The Rose Quartz Electric Toothbrush by Oral-B is a technological wonder of a toothbrush. Though its smart technology optimizes your brushing technique like other toothbrushes on this list, it also keeps a detailed record of your brushing habits. From there, it adjusts according to each user’s preferences.

The Oral-B iO Series 9S Rose Quartz Electric Toothbrush also comes with seven unique brushing modes. The design of the brush catches the eye, as it is more futuristic-looking than other brushes on this list. Ultimately, it will still run you a couple of hundred dollars, but it will dazzle even the most jaded of toothbrush connoisseurs.

5. Philips Sonicare 9900 Prestige

Toothbrush with SenseIQ
Philips Sonicare 9900 Prestige
  • SenseIQ technology: senses, adapts, and cares for your teeth
  • Removes up to 20x more plaque than a manual toothbrush
  • Up to 15x healthier gums in 6 weeks vs. a manual toothbrush
  • Comes with a premium leatherette travel case with USB charging
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11/28/2023 11:41 pm GMT

The 9900 Prestige is the top-shelf offering from dental giant Philips. It features SenselQ smart brushing technology, which optimizes the length and pressure of your brush. The toothbrush’s sensors enhance this by vibrating and beeping as they direct you to the Goldilocks zone of teeth cleaning.

The Philips Sonicare 9900 Prestige also includes an integrated touch interface, as well as a sleek, rose-colored aesthetic and matching vegan leather carrying case. The SenselQ smart technology means that the 9900 Prestige costs a pretty penny.

6. TreasureFly Cartoon U-Shaped Ultrasonic Electric Toothbrush

Perhaps the most inexplicable toothbrush on this list is the Cartoon U-Shaped Ultrasonic Electric Toothbrush. Designed with kids in mind, the U-shaped toothbrush is unique. This is because it was designed to fit around the entirety of each set of teeth and clean them automatically.

Made from food-grade blue silicon in the shape of a monster, the Cartoon U-shaped Ultrasonic Electric Toothbrush by TreasureFly gets kids excited about dental hygiene. However, there is a conspicuous lack of reviews for this toothbrush. That, plus a price tag of nearly a grand, makes this a pick for only the most undiscerning of wealthy parents.

7. Reinast Titanium Luxury Toothbrush

This toothbrush is made for the jet-setting crowd. Truly, the Reinast Titanium Luxury Toothbrush is so expensive it even has its own marketing mythology built behind it. Developed by high-end goods company Reinast, the Titanium Luxury Toothbrush was originally conceived to be hand-carved out of wood.

The company claims, however, that the finest woodworking specialists gave up on the impossible task. So, Reinast recast its luxury toothbrush in solid titanium. The end result features a titanium holder, a protective bumper for its six bristle heads, and an anti-slip pad.

All of this can be yours for about the price of a used car. The Reinast Titanium Luxury Toothbrush, no doubt, is elegantly designed and has some cool features. However, its incredible price point makes it a pipe dream for most people.

8. Heritage Toothbrush

Though there is a surprising amount of high-end toothbrushes, the most expensive toothbrush in the world is insane. It is the Heritage Toothbrush, which sells for thousands more than the previous entry on this list.

Designed by Parisian tastemaker Charles Darius, the Heritage Toothbrush is the golden calf of toothbrushes. Quite literally, too, as the handle of this toothbrush is cast in 18K solid gold. Besides that and its biodegradable bamboo brush, there isn’t much in terms of features. No one is buying this teeth cleaner for its superior technology.

This is an item to show off, and that’s okay; it’s a good-looking, if opulent toothbrush. It will just cost you the equivalent of a down payment on a house to enjoy.

What to Look for When Buying a Toothbrush

most expensive toothbrushes
It’s important to consult your dentist in order to find the best toothbrush for your dental health.


There are a number of factors to consider when buying a toothbrush. No doubt, the toothbrushes on this list stretch what’s reasonable for a price. However, just because a toothbrush may be more or less expensive, there are still some key things to keep in mind.

For one, customization is surprisingly important. Finding one that has a feel congruent to your own hand, as well as a size and shape that fits your mouth, is a top priority. Though it may not seem like it, the subtle shape of a toothbrush can either clean effectively or miss nooks and crannies in your mouth.

Another important factor is the type of bristle used on a toothbrush. While a rough, harder bristle style may seem like it will be the best at cleaning, this is often not the case. A rough bristle head tends to cause more harm than good as it easily inflames the gums. That’s why it’s important to opt for a soft bristle style for your toothbrush.

Finally, the most important factor in buying a toothbrush is dental professional approval. If you have your heart set on a certain toothbrush, it’s important to consult your dentist to see if that’s what will be best for your teeth. Sure, you may be able to afford the Heritage Toothbrush, but your dentist doesn’t care about a solid 18K gold handle; he cares about a toothbrush that will promote optimal dental health.

Frequently Asked Questions

What is the most expensive toothbrush in the world?

Due to its 18K solid gold handle and a price tag well into the thousands, the Heritage Toothbrush is by far the most expensive toothbrush in the world.

What is the second most expensive toothbrush in the world?

The second most expensive toothbrush in the world is the Reinast Titanium Luxury Toothbrush. This is due to its titanium handle and other top-of-the-line features.

What makes these toothbrushes so expensive?

The most expensive toothbrushes only make the cut due to their use of expensive metals for handles. The others have top-of-the-line technology.

Will an expensive toothbrush help me clean my teeth better?

Technically, no, since with a proper brushing technique, even a free toothbrush can do the trick. However, these expensive toothbrushes definitely provide enough features to optimize your brushing.

What's the most important factor to consider when buying a toothbrush?

Though there are a number of important factors such as size, shape, and doctor approval, the most important factor is a soft brush so as not to inflame your gums.

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