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Samsung Serif vs. Frame: Which One Should You Choose?

Samsung Serif vs. Frame: Which One Should You Choose?

A few years back, Samsung introduced us to the concept of lifestyle TVs. Today, we can choose from several options, but two of the most popular are the Samsung Serif and the Frame. These two models are similar in many ways, but some fundamental differences might make you prefer one over the other. Without further ado, let’s see how these two Samsung televisions compare.

Samsung Serif vs. Frame: Side-by-Side Comparison

SerifFrame
First Released20162017
Display TypeQLED MatteQLED Matte
Color AccuracyFull-color accuracyFull-color accuracy
Display Resolution4K4K
Picture ProcessorQuantum Processor 4KQuantum Processor 4K
Refresh Rate120 Hz60 Hz
Design Iconic 360 I-shaped designMinimalist artwork design
Smart PlatformTizen OSTizen OS
Available Sizes43”, 55”, 65”32”, 43”, 50”, 55”, 65”, 75”, 85”
Price$999.99 – $1,999.99$599.99 – $4,299.99
I-Shaped Design
SAMSUNG 55-Inch Class The Serif LS01B Series
$1,497.99
  • Matte display
  • Quantum Processor 4K
  • See all detail in shows with HDR
  • Display photos in ambient mode
We earn a commission if you make a purchase, at no additional cost to you.
01/16/2024 09:43 pm GMT

Samsung Serif vs. Frame: What’s the Difference?

When it comes to televisions that can adapt to a home’s décor, no other brand is a match for Samsung. The Korean company is a pioneer in this field, impressing with electronics that can easily blend into a home’s aesthetics.

One of Samsung’s first lifestyle TVs was the Serif. First introduced in 2016, the Serif is a furniture-like TV co-created by French furniture designers Ronan & Erwan Bouroullec. The idea behind its design is that of evoking the retro-style TVs on which you could display your knick-knacks.

A year later, in 2017, Samsung introduced the Frame. This lifestyle TV becomes a work of art when not in use, blending seamlessly into the interior. Unlike the Serif, the Frame features a modern, streamlined design and comes with customizable bezels that can suit traditional and contemporary homes alike.

Apart from the design differences, however, is one model really better than the other? Let’s find out everything you need to know about these TVs.

Samsung Serif TV
The Samsung Serif TV is shaped like a capital “I” in the Serif font.

Image Quality

While the first models of the Serif and the Frame were slightly different, the 2023 versions of these televisions are surprisingly similar in terms of image quality. Both televisions use QLED matte panels designed for reduced glare in direct sunlight. This translates to outstanding image quality in all light conditions, so you won’t have to close the curtains to watch your favorite show during the day.

A 4K resolution and a full-color gamut further guarantee a high image quality. Unlike earlier matte panels, which had faded, muted colors, the new QLED matte panels from Samsung return true-to-life hues and sufficient brightness and contrast for a satisfactory watching experience.

Sure, you can’t expect the infinite contrast you’d get from an OLED TV, but there is enough detail in shadows and near-black images. The only real difference between the Serif and the Frame is the panel’s refresh rate. The Frame has a refresh rate of only 60 Hz, which is enough for movies but could be insufficient for gaming. If you’re an avid gamer, the Serif’s 120 Hz refresh rate could be more appealing.

Design

Even though these two Samsung TVs have similar image quality, they couldn’t be more different as far as the design is concerned. The Serif was born out of nostalgia for the retro-style TVs our grandparents used to have. The design sees the thin QLED panel enclosed in a thick frame that creates the characteristic I-shape. This bezel is wide enough to accommodate some collectibles, such as your most valuable Funko Pops.

The TV comes complete with a stand, although you can decide between a shelf or freestanding installation. Thanks to the wide frame, the TV stays upright on most horizontal surfaces.

While the Serif aims to capture the attention and become a focal point, the Frame aims to do the opposite. This TV is designed to blend into your room and become nearly invisible. The slim panel is enclosed in a sleek bezel that you can change. There are several color options to choose from, so you can match with the frames of your wall art pieces.

When not in use, the TV’s art mode transforms it into a work of art, too. Like the Serif, the Frame comes with its own floor stand, or you can mount it on a wall. To maintain a streamlined look, this TV has very few cables hanging from the back. An auto-rotating wall mount also allows you to display your artwork in both horizontal and vertical modes.

Best Frame TV
SAMSUNG 75-Inch The Frame
$2,997.99
  • Customizable bezel for The Frame
  • 100% color volume
  • Built-in motion sensor
  • Slim fit wall mount
We earn a commission if you make a purchase, at no additional cost to you.
01/17/2024 11:34 am GMT

Smart Features

Like most Samsung televisions, the Serif and the Frame run on proprietary Tizen OS. This is a Linux-based interface somewhat similar to LG’s webOS. You can access a variety of apps and on-demand TV channels from the Samsung Hub or navigate to the Game Hub for seamless cloud gaming.

However, even if they run on the same interface, there are some crucial differences between the models. The Frame features the acclaimed Art Mode that turns the TV into any work of art you want to display. You can download works of art from Samsung’s Art Store or upload them yourself from a flash drive or your phone. The TV can also display photos, family portraits, and other memories. A motion sensor activates the Art Mode when you’re in the room, while the TV goes into standby mode when no movement is detected, lowering the energy consumption.

The Serif is a lifestyle TV, too, but instead of an Art Mode, it has an Ambient Mode. When on, this feature transforms the blank screen into enticing visuals. You can also use the TV to display news or other content streamed directly from your smartphone via the SmartThings app or AirPlay.

Another highlight of the Serif, which the Frame lacks, is mobile mirroring. This mode allows you to enjoy mobile content on a big screen with minimum hassle. When paired with a supported Galaxy device, the Tap View enables quick sharing of movies, music, and other content directly from your phone with a simple tap. Both televisions include video communication capabilities via Google Duo, workspaces, Samsung Health access, and wireless DeX.

Sizes

Another difference between the Samsung Serif and the Frame is the sizes each TV comes in. The Frame wins this round with a variety of sizes ranging from 32 to 85 inches. The Serif is only available in three sizes, including 43, 55, and 65 inches.

Price

The Serif and the Frame are similarly priced when comparing the same sizes. However, the Frame comes in more sizes, and the price range is also a lot wider. If you’re on a tight budget but would love a lifestyle TV, a 32-inch Frame could save you a buck. The 43 and 55-inch options are also affordable compared to other TVs in these sizes.

A 75 or 85-inch Frame is naturally more expensive. These models are priced around $3,000 to $4,300, respectively, but they are ideal for large living rooms and home theaters.

samsung frame mounted on a wal
The Frame comes with a freestanding easel-like stand, or it can be wall-mounted.

Samsung Serif vs. Frame: 5 Must-Know Facts

  • The Serif and the Frame are part of Samsung’s lineup of lifestyle televisions. They are both designed to blend or complement your interior.
  • If you always loved retro televisions, the Serif can upgrade your interior with its retro-inspired look. Its bezel is wide enough to hold smaller items and collectibles.
  • The Frame is an ideal choice for those who don’t like the traditional TV look in their living room. This TV doubles as a work of art.
  • The Serif has more smart features, including mobile mirroring and Tap View, which allows you to share content from your mobile phone with a single tap.
  • Both the Serif and the Frame have similar image quality and are similarly priced.

Samsung Serif vs. Frame: Which One Should You Buy?

The beauty of lifestyle TVs is that they are designed to fit with our lifestyle. So, when choosing between the Serif and the Frame, it all comes down to your lifestyle and preference. The Serif has a retro-inspired look you may or may not like. Despite its design, this is a modern TV that brings excellent image quality and all the smart features you’d expect from a last-generation television.

The Frame has slightly fewer smarts than the Serif, but it blends in any interior. Its stylish bezel and the Art Mode make it easy to transform into a work of art or an oversized family photograph. It might not have mobile mirroring and Tap View, but it has all the smarts you might need for gaming, entertainment, or productivity. Considering that these two TVs are similarly priced for similar sizes, choosing one over the other is up to your preference.

  1. SAMSUNG 55-Inch Class The Serif LS01B Series
    $1,497.99
    • Matte display
    • Quantum Processor 4K
    • See all detail in shows with HDR
    • Display photos in ambient mode
    Buy on Amazon

    We earn a commission if you make a purchase, at no additional cost to you.

    01/16/2024 09:43 pm GMT
  2. SAMSUNG 75-Inch The Frame
    $2,997.99
    • Customizable bezel for The Frame
    • 100% color volume
    • Built-in motion sensor
    • Slim fit wall mount
    Buy Now on Amazon

    We earn a commission if you make a purchase, at no additional cost to you.

    01/17/2024 11:34 am GMT

Frequently Asked Questions

Is Samsung Frame or Serif better?

Both TVs have similar image quality and smart features, but the Frame supports HDR10+, has slightly better sound and comes in a wider selection of sizes. They are both solid options, though.

What is special about Samsung Serif?

Samsung Serif is special for its iconic and portable design.

Can I mount the Serif TV to wall?

No, this television is designed for a freestanding installation on a shelf or on its stand. It is not compatible with VESA mounts, and it could be a pain to mount on a wall. If you want a wall-mounted television, opt for the Frame.

Is Samsung the Frame a good TV?

Yes, Samsung Frame is an excellent TV overall, especially for watching it or gaming in a very bright room.

Can you leave the Frame TV on all the time?

Yes. The TV will go into standby mode if it doesn’t detect any movement in the room for a long time, but its sensor turns it back into art or TV mode when you enter the room. This sensor can be deactivated if you want, and you can also set auto shut-off timers.

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