Looking at showtimes for your local theater, you might notice there is more than one type of 3D screening to choose from. Depending on your local chain, you might see both RealD 3D and Dolby 3D options available. To the average moviegoer, this might be something of a head-scratcher. What’s the difference between RealD 3D vs. Dolby 3D? Why is one more expensive than the other? And why are there different options for different films? The answer is simple: They’re two different kinds of 3D technology. Which one is best? Here’s what you need to know.
RealD 3D vs. Dolby 3D: Side-By-Side Comparison
|RealD 3D||Dolby 3D|
|Theatrical Partners||AMC, Marcus, Regal, Cinemark||AMC|
|Number of Theaters Worldwide||More than 30,000||250|
|Price||$4 more than the average ticket||$5 more than the average ticket|
|Competition||Dolby 3D, IMAX 3D||IMAX 3D, RealD 3D, XpanD 3D|
5 Must-Know Facts About 3D
- The world’s first 3D movie turned 100 in 2022. Titled The Power of Love and released in 1922, the movie used red-and-green colored lenses and projection to create its 3D effect. Uniquely, the film projected two endings at once: One in red, the other in green. Audience members would close one eye to see a happy ending or close the other to see a sad ending.
- Most 3D projection systems need to be displayed on a silver screen for optimal effect. You may have heard the cinema lovingly referred to as “the silver screen,” but this is actually a necessity for 3D projection technology such as RealD 3D.
- Disney played a major role in the success of RealD 3D by partnering with the company to install Disney Digital 3D screens throughout the country for the release of Chicken Little (2005). Without Disney, it’s hard to say where RealD 3D would be today.
- The release of Avatar (2009) kicked off a surge in 3D movies that lasted well into the 2010s. Because this new 3D technology was done digitally, films not shot in 3D were able to convert to 3D during post-production. We’re starting to see this happen again in the wake of the success of Avatar: The Way of Water (2022).
- The first 3D craze took place between the years of 1952 and 1954. This time period — the so-called Golden Era of 3D — was ultimately short-lived because of too many technical issues for the projection booth operators. These technical problems led to bad projections and ultimately poor public reception. Subsequent 3D revivals took place in the early 1980s and early 1990s.
RealD 3D vs. Dolby 3D: Key Differences
Now that we have a better understanding of how RealD 3D vs. Dolby 3D compare to one another, let’s take the time to break down some of the key differences between the two. From their price differences to their availability nationwide to their overall picture quality, what’s the true difference between RealD 3D vs. Dolby 3D?
Firstly, let’s talk about the difference in picture quality between RealD 3D vs. Dolby 3D. While both of these formats can be found in auditoriums equipped with Dolby Atmos surround sound, only Dolby 3D auditoriums will be found with Dolby Vision capabilities. Of the tens of thousands of RealD 3D-equipped theaters globally, not one has Dolby Vision technology installed. That’s because this is a picture quality standard reserved exclusively for Dolby-enabled screens. Being a rival format, RealD 3D is unlikely to embrace Dolby Vision anytime soon. That gives Dolby 3D an advantage here.
Number of Locations
While Dolby 3D might have the better picture quality, RealD 3D has its closest competitor beat in terms of sheer locations throughout the world. Dolby 3D has less than 300 across the planet today, but RealD 3D boasts 100 times that. They’re currently sitting at more than 30,000 screens globally, with more being added every day. Sure, Dolby 3D might be on the rise, but it’s hard to imagine the sheer amount of time and money it would take for them to reach RealD 3D’s numbers. RealD 3D wins this round.
Price Per Ticket
Lastly, there’s the price per ticket to consider. It’s one thing to look good, it’s another thing to be readily accessible, but it’s something else completely to be affordable — especially with the way ticket prices look today. With this in mind, RealD 3D is slightly cheaper than Dolby 3D on average. Pricing will vary from theater to theater or chain to chain, but by and large, Dolby 3D comes in about $5 more than the average 2D movie ticket while RealD 3D is slightly cheaper (around $4 more, typically). This price difference makes the choice pretty clear for some folks.
The History of RealD 3D
RealD 3D is a unique stereoscopic digital projection technology created, developed, and distributed by RealD Inc. The private company was founded in 2003, initially focusing on providing optical components for rear-projection TVs. (This was the leading display technology for the majority of affordable large-screen televisions prior to the popularization and subsequent price reduction of LCDs in the mid to late 2000s.) Also in the late 2000s, RealD moved into the 3D projection industry. As rear-projection TVs began to fade out, it was clear RealD needed to embrace 3D full-time.
RealD 3D is quite distinct compared to other forms of traditional 3D projection. You see, the technology behind RealD 3D relies on polarization. This polarized 3D system of theirs utilizes light that has been circularly polarized, effectively creating a three-dimensional projection of a stereoscopic image via polarized 3D glasses. With this innovative polarized technology, RealD 3D allows audiences to move and tilt their head while watching without the projection being darkened, doubled, or blurred. (A major disadvantage of rival 3D technologies such as IMAX 3D.)
RealD 3D projectors work by alternately projecting right-eye frames and left-eye frames nearly 150 times a second. It achieves this via a ZScreen: a push-pull electro-optical liquid crystal modulator that is installed directly in front of the lens of the projector to polarize the image onto a silver screen. (Images for the right eye are polarized clockwise, while images for the left eye are polarized counterclockwise.) RealD 3D images are known best for going out beyond the screen as well as extending back into the screen — an added layer of depth not all rival 3D technologies have.
How Dolby 3D Compares
As you know, Dolby 3D is one of the closest competitors for RealD 3D. Not to be confused with Dolby Cinema 3D, a newer technology quickly being rolled out nationwide, Dolby 3D projections utilize spectrum separation. Unlike the polarization methods used for RealD 3D, spectrum separation 3D involves two projectors placed on top of one other and slightly different RGB wavelengths being projected out of each. These RGB (or red-green-blue) wavelengths are tweaked slightly but noticeably, with one frequency reserved for the left eye and another frequency reserved for the right.
Looking at this projection without special Dolby 3D-branded glasses, you’ll see a blurry image that looks slightly out of focus. With the Dolby 3D glasses on, however, the left and right lenses will filter out the appropriate wavelength for each eye, effectively creating the desired 3D effect. While these special glasses are significantly more expensive than those used for RealD 3D or IMAX 3D — not to mention less recyclable than these competitors — the actual setup of the projection technology is cheaper. That’s because there’s no need for a special screen (a downside of RealD 3D).
Dolby 3D cinemas first started popping up around the world as far back as 2008. (This was right around the time RealD 3D was coming into its own, as well.) While they are now less common than the similarly named Dolby Cinema 3D — which uses Dolby Vision projectors and Dolby Atmos surround sound in addition to higher projection resolutions and frame rates — Dolby 3D cinemas are nevertheless a prevalent 3D offering across the United States and abroad. With that being said, RealD 3D cinemas are infinitely more common with nearly 30,000 screens worldwide.
RealD 3D vs. Dolby 3D: Pros and Cons
|Pros of RealD 3D||Cons of RealD 3D|
|More widely available worldwide||Requires special 3D screen|
|Typically more affordable than Dolby 3D||No Dolby Vision HDR projection|
|The most popular 3D format globally||Glasses slightly dim projection|
|Easy to wear on top of prescription glasses||Comes at a cost over 2D movie projections|
|Pros of Dolby 3D||Cons of Dolby 3D|
|Auditoriums and projectors play both 2D and 3D||Very few locations compared to RealD 3D|
|Most include Dolby Atmos surround sound||Glasses cost more for theaters to buy|
|Non-polarized 3D makes for brighter images||Tickets cost more than RealD 3D|
|More locations being added by the day||Glasses cannot be recycled as easily as others|
RealD 3D vs. Dolby 3D: Which Is Best?
As you can see, the RealD 3D vs. Dolby 3D debate is about a whole lot more than preference. Sure, both are going to deliver that desired three-dimensional projection you’re looking for when buying a 3D ticket. But both are not going to be identical moviegoing experiences, to be sure. RealD 3D is the far more popular option, but Dolby 3D is the much more technologically advanced method. Likewise, RealD 3D might be more effective with its ability to still appear 3D even while audiences move their eyes or head, but Dolby 3D has the superior picture quality with its Dolby Vision projectors.
Clearly, these two 3D formats are pretty evenly matched. As such, the question persists: Which of these two formats is ultimately the superior choice? When all is said and done, the winner has to be RealD 3D. With its more affordable ticket price, its more widespread availability, and its more convincing 3D projection over rival 3D formats, Dolby 3D just can’t compare where it matters the most. That’s not to say Dolby 3D can’t still be incredible, of course. With Dolby Vision, Dolby Atmos, and a supersized screen, you’ll still leave the theater satisfied. Nevertheless, RealD 3D still wins.
The image featured at the top of this post is ©Dean Drobot/Shutterstock.com.