The LG C3 vs. Sony A90J will certainly be two of the most popular television models on the market in 2023. Both these brands are known for their exceptional picture quality, innovative design, and state-of-the-art features that enhance the overall viewing experience. These TV models are ideal for movie buffs, gamers, and sports enthusiasts who want to enjoy an immersive visual experience.
LG C3 boasts OLED technology, which delivers true-to-life colors, deep blacks, and high contrast ratio, while Sony A90J uses an advanced OLED panel and a powerful processor that offers unparalleled picture quality. These TVs come in different sizes, but the 65-inch models are the most sought-after. Although the LG C3 and Sony A90J have several similarities, they also have some differences in terms of performance and design.
In this comparison, we will take a closer look at the LG C3 vs. Sony A90J and help you decide which one fits your needs.
LG C3 vs. Sony A90J: Side-By-Side Comparison
|Year of Launch
|42″, 48″, 55″, 65″, 77″, 83″
|55″, 65″, 83″
|WiFi 5 – 802.11ac
|Cognitive Processor XR
LG C3 vs. Sony A90J: What’s the Difference?
LG C3 and Sony A90J come with advanced features and high-end specs that offer an immersive viewing experience. If you’re looking to buy one of these televisions, you might be wondering what the difference is between them.
Let’s evaluate the key differences between LG C3 and Sony A90J, allowing you to determine the most suitable option for your requirements.
The LG C3 is a TV that boasts of some impressive special features, including the OLED Evo (OLED EX) with Brightness Booster. The OLED Evo is a type of OLED display technology that allows the TV to produce brighter images with better color accuracy, which is a significant improvement over its predecessor.
The Brightness Booster, on the other hand, is a feature that enhances the brightness level of the TV and ensures that the images remain clear and bright even in bright rooms. The TV also comes with Game Optimizer/Dashboard, a special feature designed for gamers. It allows gamers to optimize their gameplay by adjusting the TV’s settings to match their game’s requirements.
The Sony A90J is also a TV that comes with some unique features, including XR Motion Clarity. This feature allows the TV to produce smoother and clearer images by reducing motion blur. The TV also has Bravia Core, a streaming service that offers high-quality movies and TV shows.
The TV also features Ambient Optimization, which is a feature that adjusts the TV’s sound and picture quality to match the room’s ambient light conditions. Sony A90J also comes with hands-free voice control, allowing users to control the TV using voice commands without needing a remote.
The LG C3 is available in a wide range of sizes, making it a versatile choice for various rooms and viewing preferences. The TV is available in 42″, 48″, 55″, 65″, 77″, and 83″ sizes in both the USA and Europe. This means that users can select the size that best suits their room dimensions and viewing requirements.
The Sony A90J, on the other hand, is available in fewer size options. It is available in 55″, 65″, and 83″ sizes in both the USA and Europe. Although Sony A90J may offer fewer options than LG C3, its available sizes may still cater to the users’ viewing preferences.
The LG C3’s flat design makes it an aesthetically pleasing addition to any room. The TV has a slim profile, which ensures that it doesn’t take up too much space. The TV’s flat design also means that it can be mounted on a wall, which is a useful feature for users with limited floor space. The TV also has a sleek stand that complements its overall design.
The Sony A90J also has a flat design similar to the LG C3. However, the TV has a slightly thicker profile compared to the LG C3. The TV’s stand is also bulkier than the LG C3, which could be a limitation for users with limited floor space. Additionally, the TV’s design is minimalistic and sleek, which could appeal to users who prefer a simple design.
The LG C3 is a TV based on OLED display technology, which delivers excellent image quality. It has a 4K resolution, which means that it has four times the number of pixels as a 1080p TV, resulting in sharper and more detailed images. One of the unique features of the LG C3 is the OLED Evo (OLED EX) with Brightness Booster. This technology enhances the TV’s brightness levels, making it suitable for use in bright environments while maintaining the deep blacks and vibrant colors of OLED technology.
The LG C3 has a wide viewing angle, which means that the picture remains accurate and clear even when viewed from the side.
The Alpha 9-6 video processor in the LG C3 optimizes the picture quality by reducing noise, enhancing sharpness, and adjusting the colors to make them more vibrant. The LG C3 also supports several HDR formats, including HDR10, HLG, and Dolby Vision IQ, which allows the TV to adjust the brightness and contrast based on the content being displayed.
The Sony A90J is also a TV based on OLED display technology, which means that it has excellent picture quality. Like the LG C3, it has a 4K resolution and supports several HDR formats, including HDR10, HLG, and Dolby Vision. The Sony A90J uses a Cognitive Processor XR, which optimizes the image quality by detecting individual objects’ positions on the screen and adjusting the picture accordingly. This processor also uses machine learning to analyze and adjust the picture for optimal clarity and detail.
The Sony A90J has a unique XR Motion Clarity feature, which reduces motion blur by controlling the TV’s OLED panel’s backlight. This results in a smoother and clearer picture during fast-moving scenes, such as action movies or sports events. The A90J also has a brighter OLED panel than most other OLED TVs, making it more suitable for use in bright environments.
The LG C3 has Dolby Audio, Dolby Atmos, DTS:X, and other high-quality sound technologies that are designed to provide a premium listening experience. The sound system is powerful and provides clear crisp audio.
Additionally, it has a built-in AI Sound Pro feature that can analyze and optimize sound based on the content being played. With this feature, the LG C3 can deliver enhanced sound quality that is tailored to each specific type of content.
The Sony A90J is equipped with Acoustic Surface Audio+, which uses the screen as a speaker. This results in immersive, multidimensional sound that comes from the exact location on the screen where the action is taking place. It also features Dolby Atmos and other sound technologies, which provide excellent sound quality.
Moreover, it has an Ambient Optimization feature, which uses sensors to detect the room environment and optimize the sound accordingly. This results in a sound quality that is suited to the specific room and the content being played.
LG C3 vs. Sony A90J: 7 Must-Know Facts
- The LG C3 and the Sony A90J are flat-designed OLED TVs with 4K resolution.
- The LG C3 will be launched in 2023, while the Sony A90J was launched in 2021.
- The LG C3 is going to be available in 42″, 48″, 55″, 65″, 77″, and 83″ sizes in the USA and Europe, while the Sony A90J is available in 55″, 65″, and 83″ sizes in the USA and Europe.
- The LG C3’s marketing name is OLED Evo, while the Sony A90J’s marketing name is Master XR.
- One of the special features of the LG C3 is OLED Evo (OLED EX) with Brightness Booster, while the Sony A90J has XR Motion Clarity as one of its special features.
- The LG C3 has a Game Optimizer/Dashboard, while the Sony A90J has Bravia Core, Brighter OLED panel, Hands-free voice control, and Ambient Optimization as additional special features.
- The LG C3 has ATSC 1.0 tuners in the USA and DVB-T2/S2/C tuners in Europe, while the Sony A90J has ATSC 3.0 tuners in the USA and DVB-T2/S2/C tuners in Europe.
The History of LG C3
LG’s C3 model television boasts the latest OLED technology, using organic electroluminescence to create a brighter, more realistic picture and a thinner TV than traditional LCDs. The C3 is part of LG’s 2023 line of OLED TVs, announced just before the annual Consumer Electronics Show.
The new α9 AI Processor Gen6 provides superior upscaling capabilities, enhanced dynamic range, and built-in virtual 9.1.2 surround sound.
Quick Media Switching VRR, a processor component, eliminates the temporary black screen when switching inputs or sources. While burn-in can be a potential issue, the C3’s screensaver can help prevent it.
An Overview of Sony A90J
The Sony A90J is a TV based on OLED display technology with 4K resolution and a flat design. It was launched in 2021 and is available in 55″, 65″, and 83″ sizes. The TV has undergone several updates and changes since its launch.
One of the major updates to the Sony A90J TV is the addition of the Cognitive Processor XR video processor, which replaced the Alpha 9-6 processor. The Cognitive Processor XR is designed to provide more accurate and natural image processing, and it has also been optimized to work with the TV’s OLED panel.
The Sony A90J TV also now supports HDMI 2.1 with four HDMI ports, two of which are HDMI 2.1. The TV supports HFR up to 4K120 HDR10, and HDMI VRR is now available with a 48-120 Hz range. The TV also has ALLM, CEC, and HGiG.
Another update to the Sony A90J is the addition of Bravia Core, a streaming service that offers high-quality movies and TV shows. The TV also now has hands-free voice control and ambient optimization, which adjusts the picture and sound settings based on the room’s lighting and other factors.
The Sony A90J TV also now supports Dolby Vision, HDR10, and HLG and has Acoustic Surface Audio+ speakers. The TV also has HDMI ARC and eARC and support for Dolby Atmos, Dolby Digital, and DTS Digital Surround.
Compared to the LG C3, the Sony A90J TV offers more advanced video processing with the Cognitive Processor XR, better HDR support with Dolby Vision, and hands-free voice control. The LG C3, however, offers a wider range of screen sizes and OLED Evo with Brightness Booster.
LG C3 vs Sony A90J: Pros and Cons
|LG C3 Pros
|LG C3 Cons
|OLED Evo (OLED EX) with Brightness Booster
|Limited HDMI VRR range (40-120 Hz)
|No Bravia Core streaming service
|Limited HDR10+ support
|Dolby Atmos and Dolby Vision IQ support
|No hands-free voice control
|Sony A90J Pros
|Sony A90J Cons
|XR Motion Clarity
|Bluetooth version is older (4.2)
|Brighter OLED panel
|Limited size options
|Hands-free voice control
|No DTS:X support
LG C3 vs Sony A90J: Which One Is Better?
Both the LG C3 and Sony A90J are fantastic OLED TVs with impressive features that will make them a top choice for many consumers. However, after a careful comparison of their features and specifications, it is clear that the Sony A90J edges out the LG C3 to emerge as the better TV.
One feature that gives the Sony A90J an edge is its Cognitive Processor XR, which is more advanced than the LG C3’s Alpha 9-6 processor. The XR Motion Clarity feature of the Sony A90J also gives it a competitive advantage over the LG C3’s OLED Evo with Brightness Booster. Furthermore, the Sony A90J’s Bravia Core feature and IMAX Enhanced certification make it a better choice for movie enthusiasts.
The Sony A90J also has better connectivity options, including an ATSC 3.0 tuner, which is not available on the LG C3. Additionally, the Sony A90J supports hands-free voice control, which is a significant convenience for users. The Acoustic Surface Audio+ speakers of the Sony A90J are also superior to the LG C3’s speakers.
LG C3 and Sony A90J: Technology Updates
Recent technological advancements have been introduced for the LG C3 and Sony A90J TVs:
LG C3: The LG C3 TVs have undergone significant enhancements, notably the integration of a new Alpha 7 Gen 5 AI processor. This advancement holds the promise of elevated picture quality and audio performance. Additionally, the inclusion of the Cinematic Movement feature serves to refine motion portrayal in movies and TV shows, ensuring a smoother visual experience.
Sony A90J: Parallel strides have been made with the Sony A90J TVs. The introduction of a new Cognitive Processor XR constitutes a notable upgrade, aiming to deliver images with heightened realism. Furthermore, the Acoustic Surface Audio+ technology presents an innovative soundscape, utilizing the TV’s screen to emanate sound for an immersive audio encounter.
LG C3 and Sony A90J: Looking Forward
Within the forthcoming six to 18 months, several technological advancements are projected for the LG C3 and Sony A90J TVs:
1. Enhanced Brightness: While both the LG C3 and Sony A90J TVs are currently renowned for their exceptional brightness levels, future updates may introduce even brighter panels. This augmentation holds particular significance for High Dynamic Range (HDR) content, which stands to benefit from heightened brightness, resulting in a more captivating and vivid viewing experience.
2. Expanded Viewing Angles: Renowned for their impressive viewing angles, OLED TVs like the LG C3 and Sony A90J may see updates that further widen these angles. This enhancement would enable viewers to relish superior picture quality even from more extreme viewing positions, fostering an immersive visual engagement.
3. Upscaling Refinement: While the LG C3 and Sony A90J TVs already excel at upscaling lower-resolution content, forthcoming updates could introduce even more sophisticated upscaling algorithms. This would enable these TVs to further enhance the visual quality of non-4K or non-8K content, ensuring a superior viewing experience regardless of the source resolution.
4. Novel Features: The innovative drive of both LG and Sony is likely to lead to the introduction of new features for their TV models. Anticipated updates may encompass features such as automatic picture settings adjustments tailored to diverse content types, or even noise reduction capabilities to optimize image quality.
The image featured at the top of this post is ©Eric Broder Van Dyke/Shutterstock.com.