Is Apple’s Vision Pro Going to Flop?

Is Apple's Vision Pro Going to Flop

Is Apple’s Vision Pro Going to Flop?

Key Points

  • Apple Vision Pro is a standalone VR headset with AR elements, featuring an M2 processor and 12 cameras for motion tracking and augmented experiences.
  • The Vision Pro integrates many of Apple’s existing apps and allows users to create virtual offices and participate in live conferences.
  • Apple’s Vision Pro has a high price tag of $3,499, raising concerns about its potential success in the market.
  • The VR market has other options like Meta’s Quest 3, HTC VIVE XR Elite, and Sony’s PSVR 2, which are more affordable than Apple’s Vision Pro.
  • Apple needs to quickly make the benefits of the Vision Pro clear to consumers and consider releasing a cheaper version for casual users.

Apple has just made one of its biggest announcements in history, leaving the tech world in shock. With the unveiling of the Apple Vision Pro, people are dying to know if it’s going to flop.

While we can’t say for certain, there are a lot of historic product launches to go off that help give some indication. Not to mention, there is also a fair bit of competition Apple must contend with in the VR space.

If you missed the news, Apple’s Vision Pro was announced at WWDC 2023. Whether the headset lives up to the hype remains to be seen, but the biggest shock to viewers was at the end of the announcement.

The Apple Vision Pro has an MSRP of $3,499, which is even higher than the rumored $3,000 price tag. Many consumers are now left wondering if the device even has a chance of succeeding.

What Is Apple’s Vision Pro?

The Apple Vision Pro is a VR headset that also features AR elements. Being a standalone device that does not require a computer or game console to run, it works in a similar fashion to other headsets, like the Quest 2.

It will actually have an M2 processor like the ones found in Apple’s computers. The Vision Pro will also run an R1 co-processor for its sensors and tracking. All of the actual motion tracking will be done by 12 cameras embedded in the headset.

These cameras will also help to create augmented experiences. There is still a lot we don’t know about the headset, but we do know it will feature 4K displays for each eye and a screen on the front of the headset. This front screen will help connect you to those around you.

What the Apple Vision Pro Does

The Vision Pro is a multi-use VR headset that is designed for a multitude of different tasks. It is able to do this thanks to its unique operating system. Not only is it designed from the ground up for VR, but it integrates many of Apple’s existing apps. This puts all of the important apps and features you are already familiar with inside the headset.

Games are a major part of VR and will also be integral to the Vision Pro. You will have access to the Apple App Store, where you can download a wide array of games. But where it stands apart from other VR headsets is in professional use.

You can even create an entirely virtual office in the Vision Pro. Most notably, you’ll be able to participate in a live conference with your headset on, and viewers will still see your face.

Apple Vision Pro Release

Apple did not provide an exact release timeline during its announcement. Instead, they simply indicated that the headset would come out early next year.

It is very likely that they will share more details about the headset and its release in subsequent press releases in the coming months. In the meantime, the WWDC 2023 announcement provides some long-awaited answers.

Most notable is that the Vision Pro will not come with controllers. The device will rely entirely on hand motion, voice, and eye movements. This will all be picked up by the device’s cameras.

It will have speakers built-in, but will also work with AirPods. With over six months until the actual release, there is plenty of time to weigh out whether the $3,500 price tag is worth it.

Past Apple Flops

Before we get into speculating on the potential failure of the Vision Pro, it is worth exploring Apple’s past flops. In the last decade, Apple has been very conservative with product design and innovation. During this period, the company has had very few failures. In fact, the most well-known failure of the last decade is actually the HomePod.

If you aren’t familiar, Apple’s first HomePod came out in 2018 for $349. The problem was that numerous smart devices were available for a fraction of the price.

Although Apple discontinued the original HomePod a few years after its release, the cheaper HomePod Mini was much more successful and is still available. Apple ultimately dealt with some controversies, like Bend Gate with the iPhone 6.

But beyond those minor setbacks, Apple has fired on all cylinders, even in the face of doubtful consumers. This is especially true with the Apple Watch’s release, which many were skeptical of.

Apple wasn’t so lucky in the early 2000s as the company had numerous flops, such as the Power Mac G4 Cube. The computer was very expensive, looked weird, and was underpowered compared to others.

But with Apple’s flops often comes surprising innovation. One of those is MobileMe, which was a cloud storage service that many considered a failure. However, it lasted over a decade before Apple eventually ended the service in 2012.

Although controversial, it paved the way for the popular iCloud service. With that in mind, it is important to look at the innovation that often comes out of a perceived failure.

Other VR Manufacturers

Many consumers have held off buying into VR as word spread that multiple companies were working on new devices. Besides Apple’s new headset, Meta announced the long-awaited Quest 3 this week.

Additionally, Sony released their PSVR 2 headset a few months ago. So, consumers who have held off for the last year or so now have a choice to make.

While many were waiting for Apple to unveil its new VR headset, the exorbitant price puts it out of reach for the average buyer. Although that is somewhat depressing, the good news is that there are still plenty of options to choose from.

Plus, it looks like most of the major announcements are over with for a while, so consumers can rest assured that a new device won’t be announced after their purchase.

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02/27/2024 02:37 pm GMT

The Quest 3 will come out towards the end of the year with a $500 MSRP. Additionally, you will still be able to get the Quest 2 starting at $299, which is already discounted at many retailers.

Another headset not getting much attention is the HTC VIVE XR Elite, which is another standalone. It does have a relatively high MSRP of $1,099, but it is still a pretty good value.

Then there is the PSVR 2, which does require a PlayStation 5 console. Many PlayStation owners complained that the headset was too expensive when it launched for $550.

But with this news from Apple, the PSVR 2 looks like good value. There are a number of other, lesser-known headsets, too, that the Apple Vision Pro will need to outshine.

Apple Vision Pro’s Fate

Looking at the Vision Pro, it is difficult to see where it fits in the VR market. As it stands, VR adoption has been slow, to say the least, with some calling it the next 3D TV.

VR definitely has a lot to offer, not only in regard to gaming but also in education and business applications. Therefore, the argument could easily be made that the Vision Pro will fill those needs.

But the reality is that Apple didn’t really show off those points in their announcement video. Instead, they talked about entertainment, going so far as bringing The Walt Disney Company CEO, Bob Iger, onstage to discuss content. Another major focus was how the Vision Pro works seamlessly with other devices like Apple’s Mac computers and iPhones.

There is certainly potential for business or productive use with VR, but it is unlikely that many people would replace their computers with it. The biggest challenge is that even the most comfortable VR headset will eventually become uncomfortable. Even if that wasn’t a factor, businesses would essentially need to adopt the devices.

This presents another challenge as many companies’ IT infrastructure centers around Windows devices. More to the point, there are a number of challenges to reaching widespread adoption, especially when it’s difficult to see who really benefits from the device. In order for the Vision Pro to succeed, Apple needs to quickly make its benefit to consumers clear.

5 Must-Know Facts About the Apple Vision Pro

  1. It is a standalone unit that utilizes the Apple Silicon M2 Processor.
  2. The Vision Pro does not come with or need controllers, as it relies entirely on hand gestures, voice, and eye tracking.
  3. It runs on an entirely new operating system, visionOS, that integrates seamlessly with other Apple devices.
  4. There is a built-in battery, but an extra battery pack will be available for prolonged use.
  5. The MSRP of the Vision Pro is $3,499, and it is scheduled for release in early 2024.

What’s Next?

As consumers eagerly await the Vision Pro’s arrival on store shelves, you may be wondering what happens next. Firstly, many will try to deem it a massive success or massive failure before it ever hits the market.

It is very likely that it will not perform well at launch outside of some very enthusiastic Apple fans. But if history is anything to go off of, that does not mean the end of Apple in VR.

The first Apple Watch was met with similar skepticism, particularly because of its price, which started at $349. Other tech giants like Samsung had already tried getting into the wearables market, with little success.

But in the eight years since, Apple has revolutionized what a watch is and really made it cool again. So, it may not be time to write off Apple VR headsets just yet.

There is, however, one major problem that the Vision Pro needs to tackle head-on to really boost consumer confidence. Apple is known for releasing new products every year like clockwork.

That is fine for phones, watches, and computers because consumers replace them regularly. But Apple really needs to emphasize the Vision Pro’s lifecycle to build consumer confidence in such an expensive device.

Despite Apple releasing a lot of information at WWDC 2023, there are still a lot of questions. As more details come out, it will become clearer why you should or should not purchase the headset.

However, if they are serious about revolutionizing VR, then they need to come out with a cheaper version. Hopefully, they are working on a lower-priced Vision or even a Vision Air for casual users.

Frequently Asked Questions

Will the Apple Vision Pro work with PCs?

There aren’t any concrete details right now on cross-compatibility with PCs. However, it will run on its own processor like the Quest 2, but will likely not work with a computer in the way that the Quest 2 does.

When will we know whether the Vision pro is a flop?

In reality, it will be a long time before anyone can definitively say it failed or succeeded. The early sales data may be some indication, but it also depends on how Apple defines success. In short, it will probably be a year or more before we can draw those conclusions.

Will Apple lower the price of the Vision Pro?

As a new device, Apple is well aware that they are taking a gamble. With that said, they could adjust pricing based on demand but don’t expect a massive price cut shortly after launch. Instead, they will likely release a cheaper version to appeal to more users.

Should you buy a Vision Pro at launch?

As always, purchases are personal decisions, but you should probably hold off and purchase a cheaper VR headset in the meantime. It is a good idea to forego the first iteration of a product as there are usually bugs to work through.

Will the Vision Pro replace computers?

Although it is impossible to predict the future, it is unlikely that VR headsets will replace computers, at least anytime soon. But the Vision Pro could easily replace a computer for certain tasks like video conferencing.

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