How to Use Threads for Marketing

Key Points

• Threads is a new social media platform owned by Meta, offering a minimalist look and promoting conversations among users.
• To use Threads for marketing, set up your profile to match your business goals and analyze past content to see what your audience likes.
• Experiment with different styles of posts and use mentions to network with other accounts.
• Engage with relevant accounts by liking and responding to posts with thoughtful comments to increase visibility and attract followers.

Have you been using Threads and wondering how you can use it effectively for your business? Today, social media networks are some of the best tools for promoting your business or helping you grow a personal brand.

One of the fastest-growing networks today is Threads. Since the platform doesn’t allow ads just yet, you can take advantage of the “free” marketing by posting quality content. In this article, you’ll learn how you can use Threads for marketing purposes.

What Is Threads?

Threads is a new social media platform from Meta, the same company that owns Instagram, Facebook, and WhatsApp. Threads offers an experience that’s similar to Twitter, and the main goal is to promote conversations amongst users.

You can add text, images, videos, and links to your Threads posts. Another great feature is the minimalist look of the app. This means there aren’t a lot of things for users to do, except engage with your posts. If you’ve been looking for a new way to market your business, then it’s a great time to hop on Threads.

Plus, there’s no advertising available on the platform now. The only way to market your business and build an audience is by posting content your followers love.

How to Use Threads for Marketing

With that said, let’s show you how you can start using Threads for marketing and build an audience on the platform.

Step 1: Setup Your Profile to Match Your Business Goals

Before you start using Threads to market your business, you’ll need to make sure your account is set up properly. Once you’ve logged into the app, click on the “Profile” icon in the bottom right corner of the screen. Then, click the “Edit profile” button.

Here, you can change your profile bio and your bio link. You may want to change them to something that showcases what you do or encourages other users to click on your link.

Also, make sure that the “Private profile” toggle is switched off so new users can follow you. When you’re finished making changes, click the “Done” button to save.

Step 2: Analyze Past Content to See What Your Audience Likes

First, you need to figure out the type of content that’s going to do well. Here, you can start with popular Instagram or Twitter posts. If you already have an audience on these platforms, then spend some time analyzing past content that’s done well.

If you already have an audience on Instagram, then a big portion will now follow you on Threads. So, see if you have any Instagram posts that have done well. You’ll be able to convert them into a Threads-style post.

Step 3: Create and Post New Threads

The central part of using Threads for marketing is going to be what you post. Since Threads is so new, there’s no set strategy for the style of content that does well. Right now, it’s more about experimentation, at least until you find what your audience enjoys.

Here are a few ideas for styles of posts:

• Ask a question that encourages your audience to share
• Post a series of threads that go really deep into a given topic
• Create a list of resources like “best books” or “best tools” for your niche
• Share a personal story about why you do the work that you do, or what inspires you
• Share teasers of any new products you’re launching, asking for feedback

If you’re stuck on what to post, then consider looking at some threads from other popular users in your niche. Then, adapt what’s performed well to fit your business and audience.

One more thing to keep in mind when you post is using mentions. Mentions are where you essentially tag another account in your post. You can use these to try to get the attention of a larger account or to simply shout or respond to another account.

This can be a good way to network with other accounts or business owners, who may mention you in a post for additional exposure. When you’re writing a new thread or comment, simply type in the “@” symbol, followed by their username, to tag their account.

Step 4: Engage with Relevant Accounts

Threads is all about conversation. So, not only is it important to reply to any comments on your post, but you want to engage with others, too. The easiest ways to do this are by liking and responding to posts with thoughtful comments.

To like a post, all you need to do is tap the “heart” icon beneath a Threads post. But to take engagement even further, you need to be crafting great replies to posts that people in your ideal audience are reading.

If your reply is good, there’s a chance that others will like, replay, and give your profile a follow. Just like Twitter, when other people go to leave a comment, they’ll see the most popular comment first.

Not only will this get the attention of other users, but you’ll also get on the radar of the account that posted the thread.

Closing Thoughts: How to Use Threads for Marketing

Hopefully, you’ve thought a bit deeper into how you can use Threads for marketing. Whether you’re running a small storefront, an online business, or building a personal brand, Threads can be a great way to get the word out. It’s currently one of the best free ways to promote your brand, all it takes is a little content. Make sure to follow the steps below to start marketing your brand on Threads:

1. Optimize your profile so it encourages users to follow you and click your profile link.
2. Analyze previous content across other similar social networks, to see what your audience responds to.
3. Experiment with different types of threads until you start to see higher engagement.
4. Regularly write thoughtful comments on other threads in your niche, and always respond to comments.

The image featured at the top of this post is ©rafapress/Shutterstock.com.