Are you a musician or a musicophile looking for the right platform to share your passion and thoughts for music through writing? A music blog can be a great starting point.
It’s not only an avenue where you get to air your views in an organized manner but a perfect one to build valuable connections. Through a blog, you’ll get to connect with people who share similar interests and opinions. You never know; this may be your next passive income stream!
So, where do you start? You don’t have to be a web developer to create a music blog. These steps will help you build a successful music blog. Read on to get started!
1. Choose Your Music Blog Domain Name
Your blog’s domain name is the address that people will use to get to your blog. It is what you need to build up an audience of loyal readers who you can count on to visit your site regularly.
It’s important to settle for a domain name that fits your niche. Keep it unique and easy to remember, and ensure it aligns with your future goals. It should also be easy for all to spell correctly–avoid obscure names that are not widely used globally. Also, do not use technical terms or abbreviations only known to people in your industry–it can make it harder for new users to find your site and will confuse search engines.
A general rule of thumb is shorter, unique (but still easily understood) names are better. They are easier for users and search engines alike.
2. Develop a Theme for Your Music Blog
How would you want your blog to appear? You can decide to use one of the available templates and tweak it to suit your music blog, or you can come up with a custom design.
If you intend to write about indie rock, for example, consider posting pictures of indie rock musicians on tour and reviewing their albums. The same goes for any other music genre—electronic, punk, pop, or whatever else you want to write about.
Remember, the theme will help you decide what to post and what tone to use in your writing. For instance, when writing about indie rock bands, you should probably write in a more casual style than if you were writing about classical music.
3. Define the Target Audience of Your Music Blog
Now that you’ve come up with a name and a theme, it’s time to consider your target audience. Who is your intended reader?
You can define your audience by;
- Demographic (age and gender)
- Geographic location (where your readers live)
- Behavioral characteristics (what they do in their spare time)
You’ll want to dig into the demographics and behaviors of the people who make up your intended readership so that you can create content that appeals specifically to them. It’s not enough to write about music only if you want to build your own audience. You’ll have to research and analyze your readers’ wants before you start writing. Then prioritize developing content that resonates with them.
For instance, if you’re writing for a blog that caters to young teenage girls, it makes sense to write about celebrities and fashion rather than politics and world events. Just be sure not to get too niche with your content unless you’re only trying to appeal to a very specific audience; otherwise, your posts may be too narrow in scope!
4. Narrow Your Focus
Once you’ve established your audience and defined your niche and goals, narrow down what kind of music blog you want to create. Go with the type of music that interests you most. Are you into electronic indie pop? Do you love R&B? Think about what genres or styles captivate you—and then start digging deeper into those areas by reading reviews, listening to Spotify playlists, or checking out other blogs dedicated to that type of music.
If there’s going to be a lot of overlap with other blogs already covering similar content in the same niche as yours, then perhaps taking on something more specific would be better suited for what people want from their followers’ channels. If there’s not a lot of variety in the content, then maybe you can fill that gap with something new and different. It all comes down to how much time you want to put into your blog and what kind of audience you want it to attract.
5. Choose a Blogging Platform
Once you’ve decided what kind of content you want to create, it’s time to think about the platform where you’ll be hosting it. You can use either a self-hosted WordPress blog or a free-hosted blog like Blogger or Tumblr. Self-hosted blogs are more customizable and allow for more control over your site, but some downsides may also make them less attractive for some people.
With a self-hosted blog, you have to pay for web hosting and set up a website on your own. This can be intimidating for people who aren’t familiar with the process of building a website. You also need to ensure that your blog is optimized for search engines so that it shows up in search results when someone searches for topics related to blogging.
With a hosted blog, you focus on writing content for your blog while your hosting provider sets up and optimizes your weblog. All you have to do is log into your account and make the changes you want on your site, unlike with a self-hosted blog where you have to make changes on your server and then upload them for everyone else to see. Generally, hosted blogs offer a better user-friendly experience to both bloggers and readers than self-hosted blogs.
6. Consider Your Music Blog Brand
Your brand is the sum of people’s impressions of your business.
You must communicate a message to your audience to create a good impression. You want people to know that they can trust what they read on your blog and feel confident in following your advice.
Therefore, create a consistent look and feel for your site (e.g., fonts, color schemes, and formats) and ensure everything matches up so there aren’t conflicting messages across different parts of the site. The design of your site should look professional–like it’s been designed by a graphics professional. Don’t just throw together random pictures from Google Images without any thought behind them!
For example, if one of your goals is to provide lyrics to the music you like, then make sure that your site contains a consistent layout and design that fits well with your content. It will help send out the message that you’re serious about what you’re doing and that you care enough about it to put some effort into its presentation. Plus, it makes it easier to follow and looks much nicer.
7. Customize Your Website
You’ve decided on a theme for your site and your brand’s color scheme, and you have a design in mind; next, add your logo at the top of the page with links to your social media accounts below it.
You’ll also want to add contact information like email addresses and phone numbers so readers can reach out if they have questions or comments about an article. Please ensure these details are visible on every page so people can easily find them.
Next up: disclaimers! This might seem unnecessary, but anyone who reads anything on your site must know precisely where their information is going so they don’t feel betrayed when they come across something unexpected later down the road (like ads). Include this info at the bottom of every page and in any sidebar sections where there isn’t already some warning sign up front (e.g., advertising).
Finally, ensure you’re being as transparent as possible. This means including links to your about page and contact information and ensuring that every article is labeled. Your visitors will know what they’re reading (e.g., “Company News” vs. “Personal Opinion”).
8. Create Content for the Music Blog
Go ahead and create content for the music blog. Make sure you’re creating original content that no one else has seen before (and if someone does see it and share it, that’s okay, too!). The goal is to get people interested in your site and keep them coming back daily to see what else you have in store.
If you’re unsure where to start with this content strategy, think about your readers’ problems and offer possible solutions for them. For example, if they’re interested in learning more about how certain kinds of equipment work, share tutorials on this topic! Or, if they’re struggling with something technical, like their recording setup, share tips on how others have solved similar problems before them.
The key here is to provide value in as many different ways as possible so that people will want to come back and see what else you have in store for them.
9. Promote Your Music Blog and Build Readerships with Readers
When it comes to getting new readers, you can do a few things. First, make sure your content is easily accessible; don’t rely on people stumbling across it by chance alone! Promote your website in all places where musicians hang out online, like forums and social media groups.
You could also try contacting music blogs and websites directly with an email pitch (be sure to read their submission guidelines first). If you have a mailing list, use it to let people know about new posts; if not, you might want to consider setting one up. You could also try advertising through social media platforms like Facebook and Twitter.
Of course, the best way to get people to your website is through search engine optimization. This includes ensuring your pages are correctly tagged with relevant keywords and having them in the titles of each post. Also, make sure you’re linking to relevant sites whenever possible! The more links your site has to other sites, the higher it will rank on search engine results pages (SERPs).
Finally, you should make sure that your website is mobile-friendly. Google gives preference to websites that are easy for mobile users to view. If your blog is incompatible with mobile devices, you could lose traffic from smartphones and tablets.
Setting up your own music blog is not hard, but it requires a consistent long-term commitment of time and effort. Be prepared to spend several months doing all the research and learning how to start a music blog before putting together your site or even start earning money from it.
Just remember that the long-term rewards of running a music blog are well worth it. You’ll get to share your passion with others, make some money from your hobby, and learn new skills.