How to Start a Mommy Blog

mommy blog

How to Start a Mommy Blog

Key Points:

  • Mommy blogs may sound simple, they actually have ton of differences and provide great information for moms and expecting moms.
  • Because this field is crowded, it is important to narrowly focus on a subject in order to stand out and provide the most value.
  • Sometimes it just takes the courage to take the first baby(!) steps and get your content out there, instead of waiting to make it perfect.

Due to the pandemic, there is a growing number of mommies (and daddies!) caring for their young kids at home. According to Parents magazine, the number of stay-at-home mothers increased by 60% in the 2020 census. In addition, the number of freelancers in the United States increased by a startling 2 million in 2020 alone. We are all looking for ways to get paid with minimal time spent commuting.

Blogging can be an excellent method to make money online and support yourself entirely from the comfort of your own home. So, many freelancers now opt for blogging as their full-time profession. Interestingly, mommy bloggers are getting a good bite of this multi-million-dollar industry.  

Today, there are around 4 million mothers who run a blog. Surprisingly, mommy blogs have a bad reputation for being full of sugary text and happy pictures. These are believed to offer little value beyond parents showing off their kids, or trading recipes and craft plans.

But, that is not always true!

Despite their common name, mommy blogs are incredibly diverse. Some are gorgeous digital scrapbooks, while others provide honest narratives that tackle sensitive topics like maternal depression and the incredible range of new-infant poop colors.

Creating a blog hands typing on laptop writing

Creating a blog is super simple when you have the right resources.

Witness the Diversity

The truth is that these mommy bloggers cover a wide range of topics, from pregnancy and parenthood to style, travel, money, home, and health advice, as well as kid-friendly, do-it-yourself projects and guidance for single mothers, couples, and those considering adoption.

We’re not saying that reading these chic mom lifestyle blogs will necessarily make your life easier. But if you’re searching for simple tips, tricks, and guidance on all things regarding parenthood, they will be an absolute godsend. This is why they’re so popular, and why you should consider starting your own personal mommy blog. This way, you’ll not only build a nurturing community where other mommies share the trials and joys of embracing motherhood, but you can also make a passive income to support your lifestyle.

But, if you’re reluctant because you feel that you have no idea where to start, we’re here to help. All you have to do is:

  • Pick a micro-niche
  • Find the right hosting platform
  • Choose a theme and customize it
  • Start posting

 So, let’s get started!

1. Identify Your Micro-Niche

Mom with daughter blogging blog
Some moms start blogs as a way to stay at home and homeschool their kids.

The focus of your blog, or its “niche,” is the area of interest you intend to cover. Having a clear emphasis on your blog’s content will help your intended readers find you and become dedicated followers, so it’s crucial to take the time to decide on a blog niche.

Some of you may be thinking, “Well, if I’m starting a mommy blog, shouldn’t that be my niche?” Not exactly! The truth is that in the realm of mommy blogs, there is a wide variety of subgenres/niches to choose from.

Imagine that you’ve decided to start a mommy blog and write about everything from travel, food, parenting advice, and DIY to beauty. Now, think how hard it would be to attract a loyal following when covering all these topics. But if you focus only on sharing delicious family recipes, for example, making food your micro-niche, you’ll find readers much easier. They’d be more likely to anxiously wait for your posts, and subscribe to your email newsletter in the meantime.

For inspiration, you can try these blog niche ideas:

  • Budgeting and personal finance
  • Parenting advice
  • Cooking and baking
  • DIY and crafting
  • Education
  • Self-Employment

2. Passion over Profit

It is essential to understand that you should not pick a niche just because it seems more “profitable.” Instead, you should ask yourself these three questions:

  1. Am I passionate about it? If there is one thing you have to think about before you go to sleep, what is it? Analyze your passions to identify a subject you could write about for a considerable time.
  2. Is there a demand for my micro-niche? Go on Facebook, try a few groups, and join forums to see what people want to know about parenting. If you see people ask questions related to your ‘micro-niche,’ you have probably made the right choice.
  3. Is it possible to monetize it? No matter why you want to start a blog, it’s always a good idea to put it out there in a way that helps you earn something down the road. That little motivation will inspire you to come up with new and interesting content.

Answering these questions will help you identify the best micro-niche for you. Once you’ve found it, it’ll be a lot easier to decide on the best name for your new mommy blog.

Setting Up Your Blog

When setting up your blog, you need to find the right hosting service to present it to the world. Having your own domain name or using a blogging platform are the two primary options for hosting your blog. GoDaddy.com, Register.com, and many other platforms make it simple and inexpensive to register a custom domain.

You can also take the other route and go live using a blogging platform like WordPress. You can use it for free if you’re concerned with a unique URL. For example, your blog’s address may look like “mommyblog.wordpress.com,” but the blogging service will handle the majority of the technical elements in the background.  


mommy blog
WordPress is a free and open-source content management system.

But, if you are serious about your mommy blog and want it to become a valuable resource for your readers, be prepared to pick a paid service. Many hosting companies now come with dedicated WordPress plans for bloggers. Bluehost.com, for instance, is a popular choice because of its ease of use and various features. And if you’re looking for the cheapest hosting plan to get your WordPress blog up and running, Hostinger.com is just as impressive.

Just keep in mind that once you have selected your hosting plan and theme, you should be ready to customize it with the right plugins. Therefore, it’s a good idea to go with WordPress hosting because you get a number of good plugins to save you from a lot of hard work.


Even if you lack in-depth technological knowledge, you may still be able to personalize your blog with the help of plugins. Learn how to use the ones provided by your blogging platform first. They may include ones that allow you to add media, like photo galleries and videos, as well as those that would enable readers to subscribe through email.

WordPress rocks when it comes to plugins, as there are over 56,000 of them to choose from. But, as a beginner, you should start with the following five.

mommy blog
Plugins help build, customize, and enhance your blog.

#1: All-in-One SEO

Irrespective of how impressive your content is, it won’t show in search engines unless you optimize it. And that is where this plugin comes into play. It greatly simplifies your SEO, even if you have no prior experience with optimization.  A must-have for sure!

#2: MonsterInsights

You cannot know which type of content is a fan favorite on your mommy blog unless you check your data. This plugin does just that, helping you monitor traffic to your blog, telling you which blog posts are doing well, and much more. A great plugin to help you make informed decisions about changing your content strategy!

#3: WP Super Cache

Forget about your mommy blog becoming a real success if it’s difficult to navigate. People may also leave a website if it takes too long to load. WP Super Cache, however, increases your blog’s loading times and improves the user experience. A great plugin for beginners who cannot afford to have the most expensive hosting plan with dedicated server space!

#4: Sucuri

While you may not be selling anything in the beginning, you might decide to do so in the future. Whatever the case, it is important to keep data on your blog protected, and that is where Sucuri comes into play.

Start Posting!

Once you have set up your blog, it’s time to live your dream and see your posts going live! Write whatever you want to share with your audience, but do it in a friendly manner. Generally, mommy blogs take a more relaxed approach and avoid heavy structure.

The emphasis is on sharing stories based on real-life events, which are frequently hilarious or endearing. They are simple to read and uplift the spirit because the reader may identify with the blogger’s experiences.

Remember, your job as a blogger is not to win over every reader you get. You can simply write about whatever interests you, but present it in an interesting way. And when posting, do not just share high “walls” of text, but make the posts enjoyable by adding videos, slideshows, audio, and other media.

mommy blog

Setting up a mommy blog can combine passion with profit.

What’s the Next Step?

Okay, so now you have created your blog and have the space to tell the world about all your experiences as a mum. So what’s next?

Well, where’s the audience?

Yes, a blog is nothing without readers, and you will never feel motivated enough to add new content unless you have a community waiting to hear from you. So, be prepared to invest a lot of time in promoting your blog.


In fact, for successful blogging, you need to spend more time promoting your content than you spend creating it. Of course, paid advertising is always an option, but we understand if you do not want to cough up any money just yet. Here is how to promote your mommy blog for free.

#1: Join Forums and Groups for Moms

There is a wealth of online communities and discussion boards dedicated to mothers, where they can find answers to common parenting issues, swap advice, and make new friends. A quick Google search is all you need to find those platforms. Join them, take part in discussions, offer useful suggestions, and promote one of your best blog entries by linking to it. Voila! You are done!

#2: Social Media

mommy blog
Social media focuses on communication, community-based input, and collaboration.

To increase the number of people that visit your blog, it is a good idea to promote it on social media. And since nearly everyone else is already there, it is time you join them. Be sure to use an image, a call-to-action, relevant hashtags, and a link to your blog in your social media posts.

#3: Guest Posting

To “guest post” means to contribute a blog post to another person’s website. In exchange for your time and effort, you get an author bio box, complete with a link back to your blog. Great for giving your blog some exposure!

Be the Next Big Blogger in the Mommy World

The process of creating a mommy blog is pretty straightforward, but how you maintain the same passion several weeks or months after your first post is what makes or breaks your blog. Ensure that everything you share provides value to your readers and inspires them to share their thoughts. Make it engaging and you will build a loyal community in no time. And once you have, you will feel at ease, and find that all the hard work you put in was totally worth it.

For additional information on starting your mommy blog, check out this video from Web Hosting Rewind.

Up Next…

Mommy blogging not your thing? We have plenty other articles to help you start your very own blog.

Frequently Asked Questions

Is it possible to blog without experience?

Without a doubt!

Although blogging has been around for a while, it has become a legitimate profession in the last decade. And, interestingly, most bloggers begin their endeavors with zero experience.

After all, blogging is not a field for which you can earn a conventional degree! You just need to be passionate about what you want to share and everything else will fall into place – eventually!

What is the best blogging platform for mommies?

For beginners, it has to be WordPress!

You might be amazed to see that even experienced bloggers stick to WordPress. Though you might notice some of them voting in favor of Squarespace, it is not something you should do when you are just a beginner. Many people start on Wix, GoDaddy, and other platforms, but eventually turn to WordPress. Why, you may ask?

As a self-hosted platform, WordPress gives you full editorial control over your site’s content, which is why it is so popular among bloggers. If you want to generate money from your blog, working with sponsors, ad networks, and affiliate programs will be a breeze if your blog is self-hosted. You can also adjust it to your needs as its offers are very flexible.

Are mommy blogs profitable?

Even if you just want to start a blog to help other parents, you might eventually look for ways to make it profitable. If you do things right, you can earn a lot of money through your blog.

On average, many new mom blogs make $4,000/month, like Coffee and Coos and Easy Baby Life, but others make up to $10,000/month, like Swaddles n’ Bottles. And as you grow your audience and develop your own physical or digital product, the money you earn has no limit.

How do mommy bloggers earn money?

Mommy bloggers can earn money using many different strategies. For instance:

  • You can get ad revenue by running ads on your page.
  • You can earn commissions through affiliate marketing.
  • You can sell ad space to private companies for advertising and sponsorships.
  • You can make your own digital products or services and sell them for money.
  • You can review baby products and get free gifts from brands and companies.

You do not have to limit yourself to only one of these strategies, as a combined approach usually works best for most mommy bloggers.

What is the single most important advice for new mom bloggers?

Write to help others!

From wanting to share their experience with the world to connect with those dealing with similar situations, mums create blogs for all sorts of different reasons.

Blog for whatever reason you like, but make sure your purpose is serving others. People use the Internet to find solutions to their problems and answers to their questions, which is why your blog should help them connect the dots.

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