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Key Points:
  • The biggest community of book bloggers is on the internet. Many websites help writers find an audience for their work; these sites often have forums where you can network with other authors.
  • There are many free blogging platforms available today. But if you want complete control over your blog, go for the paid options.
  • Choose a domain name that’s easy to memorize and spell correctly and reflects what your blog is about or the niche you are blogging in.

Writing a book is a daunting task. It takes time, effort, and patience to create something that will hopefully become an inspiration to others. The same goes for blogging about your book. However, many authors are discovering that creating an online presence can help promote their work and allow them to connect with other writers and readers. In this guide, you’ll find everything you need to know about starting a book blog: choosing your platform and setting up categories through optimizing your site for search engines like Google. We’ll also give you tips on what to include in your blog posts.

Learn About the Book Blog Community

Whether an aspiring writer or a published author, it’s essential to understand the community of people who read and write about books. You can find book bloggers everywhere: on social media websites like Twitter and Facebook, in your local library or bookstore, and at writing conferences and other events.

However, the biggest community of book bloggers is on the internet. Many websites help writers find an audience for their work; these sites often have forums where you can network with other authors.

Get to interact with other authors – you might find some willing to guide you through writing, editing, and publishing your book. They may even review your book, which can help you build up your authorial brand.

If you’re more interested in helping other writers perfect their books, there are plenty of opportunities to do so. You could start your blog and review the books that come across your desk—or even share your thoughts on a book you’ve read on social media sites like Twitter or Facebook. This is a great way to build up your audience and connect with people with similar interests.

You can also write book reviews for local newspapers, magazines, or online sites. If you’re looking to get more experience under your belt, consider volunteering at a local library or bookstore. You’ll come across many books and interact with multiple authors daily, which is an excellent opportunity to improve your writing skills. Remember, the book blog community is there for writers like you. If you have questions about how to set up your Blog in Less than 20 minutes, keep reading!

Here are eight steps on how to start and generate revenue from your book blog

Step 1: Decide on the Niche Your Book Blog will Focus On

A niche is a topic you are passionate about and knowledgeable about. For example, if you love reading novels about love affairs, ‘Romance’ would be an excellent niche for your blog. If unsure of what niche to choose, do some research. 

Look at popular book blogs, the topics they cover, and how often the authors post content. You can also read through some of your favorite novels. These will give you ideas for your new posts. When choosing a niche, select a topic you can write about for years. Think about the profit potential of your chosen niche.

Step 2: Find Your Blogging Platform

Find a platform where you can post your content. There are many free blogging platforms available today. But if you want complete control over your blog, go for the paid options. Besides, they offer more features than their free counterparts.

Most free blogging platforms control what you can do on the site. For example, they may restrict you from monetizing your blog or adding advertisements. They may also limit the pages on your website and dictate the type of content you can share. However, these platforms may be your best option when starting your blog.

However, if your blog is growing in popularity and generating enough traffic to warrant building an online business around it (or if you want more control over how your site looks), it might be worth paying for a premium platform. These platforms offer more customization options, which can help create a website that better reflects your brand and attracts more traffic. You’ll also access more tools to help you grow your blog and convert visitors into customers.

Remember, the platform you choose will depend on the type of content you want to produce. For example, if planning on writing in-depth blog posts, WordPress may be your best bet. But when blogging about current events or sharing your thoughts on current issues, a platform like Tumblr or Blogger might be better suited for this type of content.

book blog
A platform like WordPress will help you create a blog very easily.

©Kaspars Grinvalds/Shutterstock.com

Step 3: Create a Domain and Host Your Blog on the Platform

The next step is to create a domain name for your blog and host it. A domain name is the website address that gives you access to your site (for example, www.bloggingforbeginners.com). Choose a domain name that’s easy to memorize and spell correctly and reflects what your blog is about or the niche you are blogging in. For example, if you’re writing a fiction novel review blog, the domain www.fictionbookreviews.com would be an appropriate choice.

Finally, consider the domain extension. While some exceptions exist, most people prefer to use “.com” domains over others. If you do decide to purchase a different type of domain name, make sure it is available and easy to remember.

Once you’ve chosen a domain and registered it, set up your web hosting account with a reliable provider, and seek to know what additional features and benefits they will offer. Consider how much space and bandwidth you need and whether you’ll need email addresses associated with your website. And if you do, ensure the web host has a dedicated server or virtual private server (VPS) for hosting email accounts. You should also find out how much it may cost to upgrade your account later if you need more space or bandwidth.

Step 4: Set Up Your Book Blog

You’ll want to ensure that your blog looks good from the start! So take some time to choose a theme and color scheme. You can find free themes online. You can also go the premium route to help make your site stand out from the crowd.

Investing in a custom theme will give you more flexibility with design options. And installing plugins will help you manage your site better. Hundreds of different plugins are available, but knowing which ones are the best for your needs can be challenging. However, you can search for plugins others have created and reviewed. For starters, it’s a good idea to stick with free plugins. You can upgrade later if you need more features or better design options.

When building a site from scratch, you may consider using a framework like Bootstrap or Foundation. These frameworks provide pre-built CSS styles and JavaScript functions that make it easier to build complex websites quickly.

You can use a program like Photoshop or Figma, explicitly designed for creating websites and web apps. These programs let you build wireframes (which show how different elements will fit together on your page) and mockups (which give a more realistic representation of what the site will look like).

dreamhost vs hostgator
You’ll need a web hosting company for your blogging website, such as HostGator.

©Sharaf Maksumov/Shutterstock.com

Step 5: Curate Content for Your Book Blog

When creating a blog, it’s essential to have a plan in place before starting. Think about the topics you want to cover and how often you post new articles. It’s also helpful to know what format each post will take (e.g., an interview with someone or a roundup of links).

Also, consider the kind of posts you’ll be writing. They may include:

  • Short posts that give readers an overview of a topic
  • Longer posts that go into more detail on a particular subject
  • Posts with full transcripts of interviews and podcasts
  • Posts that include links to resources, like podcasts or interviews with experts
  • Posts that have links to other blogs you like
  • Posts that have photos (either your own or those of others)

It’s also worth thinking about how often you’ll post new articles and what your audience wants and needs. What are their biggest challenges? Where can they find answers? Do you have a particular skill or area of expertise that could help them?

Share content that will provide real value to your readers. If you’re unsure what your audience wants to read about, try doing some research. Look at the top posts in your industry or niche for ideas to improve your content strategy. Also, keep an eye on what people share on social media.

Step 6: Make an Editorial Calendar for Your Book Blog

An editorial calendar is a way to decide and keep track of all the content you’re creating and planning to publish. For example, if your blog covers a niche topic like cooking or gardening, try posting new recipes one week, then gardening tips the next — this way, readers know what to expect from you each week.

Use an editorial calendar to map out all the content you want to publish on your book blog. Then, schedule it out over time so that you know when each piece of content will be published and on which social media platforms.

As you continue to publish content, monitor the performance of your posts. Look at how many people engage with your content and how many shares it gets. If one post doesn’t perform well, try publishing something similar again in a few weeks or months. Keep track of which types of posts bring in the most traffic and engagement so you can create more of them.

Step 7: Advertise Your Book Blog to Gain Followers

book blog
One of the ways to boost your blog is to post and add on Facebook.


Consider advertising if you want to build a large following. You can pay for sponsored posts or boost your posts on Facebook and Twitter. You can also use Google AdWords or Amazon ads. Another way to promote your blog is by creating a podcast or video series to share on social media and other sites. Or hold webinars and ask people to sign up for email lists so that you can keep them updated about new posts and offers.

You can also advertise your book blog on Pinterest and Instagram. Pinterest is a visual site that people often visit when looking for ideas and inspiration. You can create boards with images from your post to reach new readers. When sharing your blog on Instagram, use hashtags related to your blog so that people can find you. You can also cross-promote your blog on other social media sites like Facebook and Twitter.

Promoting your blog on social media is a great way to reach new readers. Use these sites to drive traffic back to your website or blog, where you can capture email addresses and build an audience. Be consistent!

Step 8: Interact With Other Bloggers

One of the best ways to get your blog noticed is to interact with other bloggers. Make it a habit to leave comments on their posts and join conversations in their comment sections. You can also share posts from other blogs that you think would be helpful for your readers or provide value.

This can help you when it comes time to promote your blog. If a blogger is already familiar with what you have to offer, they’re more likely to feature your content on their site or promote it on social media. When you build relationships with other bloggers, you can ask them if they’d be interested in collaborating on a project — like a joint blog post or podcast episode.


Is reading your passion? Start your book blog and get to express yourself, share your love for books with the world, and connect with other readers. While it might seem like a lot to take on at first, the truth is blogging is a lot of fun. You’ll learn about different books, which makes it well worth the effort. The above tips can help you get started and keep your blog running smoothly.

Up Next…

How to Start a Book Blog FAQs (Frequently Asked Questions) 

Do book bloggers get paid?

Many book bloggers get paid for their work depending on the blog type and content they create. Some people have sponsorships or affiliate links that allow them to make money from their blogs, while others write reviews without compensation.

Do you need a degree to be a book blogger?

No, you don’t need a degree to be a book blogger. All that’s required is a passion for reading and writing and basic knowledge of how the internet works.

Do you need an agent to be a book blogger?

No, you don’t need an agent to be a book blogger. Many bloggers are self-published or use small publishers that don’t require agents.

Is book blogging a profitable business?

It can be, but it’s not a get-rich-quick scheme. You need to write quality content and promote your blog consistently if you want to build an audience and make money. Some book bloggers make a full-time income from their blogs, while others earn a part-time living. It all depends on how much time you invest in your blog and how much traffic you can generate.

Is book blogging the same as Bookstagramming?

No, they’re not the same thing. Bookstagramming is a form of social media that involves posting pictures of books, reading materials, and other related content on Instagram. It’s a popular trend among book lovers who want to share their passion for reading.

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