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Key Points
- First get a domain name and hosting plan.
- Sign up for a CMS, such as WordPress.
- Pick a theme and research your target audience.
- Begin designing and creating content!
You might think that blogging is all about fashion, sports, technology, photography, and glamorous lifestyles. But, what you may not know is that beauty blogs are some of the most popular and profitable niches in the blogosphere. Not only do they attract millions of readers every month, but they’re also profitable as well.
As of Sep 1, 2022, the average annual pay for a Beauty Blogger in the United States is $44,088 a year. Statistica also projects the skincare industry to generate about $177 billion in revenue by 2025.
So, if you have a passion for makeup or skincare products and think you can create great content around these topics, starting a beauty blog might be your ticket to financial freedom.
Once you have your content plan in place, you can launch your beauty blog in as little as 48 hours by just following our guide.
This article will walk you through how to start a blog about beauty. You don’t need to be a professional writer or photographer to get started.
In fact, most successful blogs have humble beginnings. However, there are some prerequisites that will help you along your journey-–-such as having lots of passion for beauty.
Why Should You Start a Beauty Blog?
Well, the most important reason for starting a beauty blog is to follow your passion. Remember that you will only enjoy blogging about beauty if you like beauty products in the first place.
You could also start a beauty blog to share excellent tips for embracing beauty. You will gain an audience of those who value their beauty. In the end, you may earn from your passion through display ads, affiliate marketing, and other means we will discuss in this article.
Another reason is you can start a beauty blog to promote a company’s beauty products. For instance, you can be an affiliate with a cosmetics products company that will pay you some commission once they get a customer via your tracked links.
Something else that can push you to start a beauty blog is if you have your own products. You can create a sales page where you will add your products to sell to your target audience.
Now that you know why you should start a beauty blog, let’s move straight to the procedure.
How to Start a Beauty Blog: A Step-by-Step Guide
You’ve got a great idea for a beauty blog, but you’re not sure how to get started. Here are the steps to getting your blog off the ground:
Get a Domain Name
A domain name is an address that people will type on search engines like Google or Bing to get to your blog content. In the case of a beauty blog, you should choose a domain name that is related to beauty. Your domain name should be short and precise for users to remember.
In addition, you should go for a .com extension because most people trust it more than other available domain names.
Once you settle for the right domain name, you should check whether it’s available for sale. You can use the Who.is lookup to see whether your desired domain is available. If it’s not available, the website gives you more domain name options to choose from.
After getting your domain name, you can purchase it from sites like Namecheap for better deals. Alternatively, some web hosting companies give you a free domain for up to one year if you host your beauty blog with them.
Now you have your beauty domain name, what next?
Get a Hosting Plan
All websites you see on the internet have been hosted on the internet for free or at a small fee. The best thing to do if you want to earn from your blog is to go for paid hosting plans. You can get an affordable hosting plan from Bluehost starting from $2.95 per month. Bluehost is one example of a hosting company that gives you a free domain for one year if you host with them.
Secure Your Website
In the same way that technology is advancing, online attackers are also advancing at an alarming rate. As a result, you need to secure your website from external attackers and spammers. Some web hosting companies will provide you with a free Secure Sockets Layer (SSL) certificate to secure your website. When the certificate is active, your website’s prefix will be HTTPS instead of HTTP.
The ‘s’ stands for a secure connection. With an active SSL certificate, no external attackers can interfere with your website data, including your audience’s confidential information, such as addresses.
Download a Content Management System (CMS)
After paying for your hosting, you will get access to your cPanel account. A cPanel account allows you to manage your website files and emails. While you are logged into your cPanel, you can now choose and download your CMS. A CMS allows you to publish blogs on your new site. With a CMS, you don’t need to be an expert in coding to post new content.
Here is a list of the common CMSs:
- WordPress (majorly used)
- Magento
- Joomla
- Wix
- Squarespace, etc.
A good CMS should enable you to:
- Add, edit and publish new content
- Access third-party themes, integrations, and plugins
- Sell products on your site
- Integrate features like email and social media marketing
A WordPress CMS can do better for your beauty blog since it’s free to download, easy to learn, and also search engine friendly. In addition, you can get thousands of free plugins and themes to customize your website. WordPress is also easy to navigate since you will get access to millions of guides on how to use it. Statistics show WordPress users have increased over the years, with its current dominance at 42.9%.
Choose a Beauty Blog Theme
Your beauty blog should look good, so you should search for the most beautiful theme that aligns with your website. The good thing is you can get free themes that match your website. However, you can also pay for a theme suitable for your beauty blog to get advanced features.
A website theme allows you to communicate with your target audience using colors, layouts, and style. Therefore, how you present your website to your audience matters a lot. That’s why you should focus on creating the best beauty blog styles in the industry.
There are multiple themes you can use for your beauty blog. All you need to do is search for beauty blogs in the themes section, and you will get a bunch of appealing themes. You can test multiple themes to come out with the best. Remember that some themes slow your site speed. And, as a result, you may lose a potential audience due to a high lag time.
Once you install and activate your beauty blog theme, you can now customize your website with the colors, fonts, and styles you want.
Install Useful Plugins
A plugin is software that allows you to add new functionalities to your website. Plugins have made blogging to be an easy task since you can access lots of features without coding knowledge. In addition, plugins work in the background to enable your site to run smoothly.
With the WordPress CMS, you can access around 50,000 free plugins and thousands of premium ones. Here is a list of free WordPress plugins you can install in your beauty blog.
W3 Cache
This plugin helps clear your site’s cache, thus improving its speed. Your website’s speed is essential when it comes to SEO. Most of your page visitors will hit the back button when they click a link and it takes a decade to load the content. As a result, you record a high bounce rate, negatively affecting your SEO.
Yoast SEO
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Of course, every blogger wants their content to appear on the search engine’s first page because that draws thousands, if not millions, of visitors. In addition, the larger your website’s audience, the more likely you will earn from your blog.
If you need help achieving that, you need to install the Yoast SEO plugin to kickstart your journey towards blogging with profits. The plugin helps maintain excellent content that adheres to Google’s helpful content.
Social Share Plugin
Once you write helpful beauty tips, your audience will be more willing to share your tips on their social media walls. That’s why you need a social media share plugin to enable your visitors to promote your content.
Site Kit by Google
With this plugin, you access all Google features, including Google Adsense, which will help you to start earning through display ads.
Smush
This plugin helps in reducing image sizes automatically. This feature, in turn, improves the load time of your pages.
Google Analytics
This plugin helps you to monitor your audience demographic data. With this data, you will know how your audience gets to your site and how they interact with its content. As a result, you can create beauty blogs that are aligned with your audience’s desires.
Email Marketing Plugin
You need to collect your audience data through subscription forms. Therefore, you should install an email marketing plugin like Aweber, Mailchimp, Getresponse, and others.
Akismet Plugin
This plugin helps filter spam comments from bots and spammers accessing your site.
Of course, there are many more plugins that you can always add to get the best from your beauty blog.
Who is the Target of your Content?
The target audience is the most critical part to consider before writing your beauty products. Women are the best target audience for beauty products starting from skincare and makeup products. According to research, younger women are interested in beauty products compared to older women.
Therefore, you should create content that covers different ages. In addition, ensure that your content is friendly to both people who are starting out in using cosmetics and the veterans. That will help accommodate more audiences to your beauty blog.
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Create Helpful Beauty Content
To succeed with your beauty blog, you should learn how to create helpful content. While writing your content, ensure you have your target audience in mind, not just the search engines. Helpful content is that which answers the searcher’s intent. If your website visitors get the information they need, they will subscribe to your mailing list. As a result, you will grow your following, and it will be easier to sell your/affiliate products and services.
To come up with the best content on the internet, ensure you do intensive research from different sources about the topic you are writing about. That will help you come up with unique and helpful content.
Being familiar with cosmetics and beauty products is an added advantage when creating content. In this case, you will create content that satisfies the end user of a product if you are a user of the product. When writing content for your blog, do keyword research to find out the commonly researched terms on the internet. That way, you will be sure of continuous traffic to your blog.
Again, ensure that you follow the on-page SEO guidelines to create excellent content. You can use the Yoast SEO plugin mentioned earlier to customize your blog with the best SEO practices.
You can follow Google’s update on helpful content to ensure you satisfy the searcher’s intent. If you cannot write the content, no worries, millions of beauty blog writers are willing to help you. All you need to do is reach out to bidding sites like Upwork or excellent content mills to help you out.
Monetize Your Beauty Blog
Blog monetization is an excellent thing to do since it guarantees you a continuous passive income. However, you must first have a huge audience to earn a reasonable amount of money from your beauty blog.
There are several ways you can earn from your beauty blog:
- Be an affiliate marketer: Affiliate marketing is the easiest and the most reliable way to earn good money with your beauty blog. You don’t have to own your cosmetics or beauty products to be an affiliate. Instead, you start promoting other companies’ products using tracked links. Once your audience buys a product using your tracked link, you earn commissions.
- Google Adsense: Once you join Google Adsense, you get commissions when someone clicks on the displayed ads on your pages.
- Sell your beauty products: If you already have your products, you can sell them on your blog, and you will still earn your profits. In fact, the bog will help you reach a wider range of customers. If your products are excellent, you will get repeat buyers.
- Through guest posts: Once your beauty blog becomes more popular, writers will pitch you to place guest posts on your site. Indeed, you will charge them to put their posts on your blog.
Market Your Beauty Blog Content
Remember, the more audience you have in your beauty blog, the more you are likely to earn money. That’s why you should consider marketing your blog to the right audience.
You can start by sending new blog updates to your mailing list. Once your content is helpful, they will definitely share it. In addition, they may also end up clicking your affiliate links.
Again, do not underestimate the power of social media. Actually, it’s easier to get buyers on social media than through other means. Therefore, you should take advantage of this internet era and reach your audience through social media. For instance, you can sponsor your beauty blog on Facebook, Twitter, Reddit, Instagram, and other social channels to reach a wider audience.
Another way you can market your blog is by using paid ads. You can structure and display excellent ads on other websites with the help of Google ads.
The Bottom Line
Creating a beauty blog will be simple if you use this proven procedure. Once you have the passion and desire to succeed, you will indeed succeed. It’s now upon you to make the right choice when starting a beauty blog.
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