- Email marketing has the highest ROI out of any marketing channel, with an average return of almost $40 for every dollar spent.
- Collecting email addresses on Etsy allows for personalized interactions with customers, promoting new products, and offering exclusive discounts.
- Building an email list can be a cost-effective way to market your Etsy shop, with free or low-cost tools like Mailerlite or Constant Contact.
- Collecting email addresses can help you retain customers for the long-term, offer helpful customer feedback, and build a community around your brand.
Are you an Etsy seller looking to get more customers and increase your sales? One great way to do this is learning how to collect emails on Etsy. An email list gives you an easy way to talk directly to your audience, build a relationship, and promote more products.
If you’re simply doing one-off sales through Etsy, then you’re missing out on a lot of revenue. In fact, email marketing has the highest ROI (Return on Investment) out of any marketing channel. For every dollar you spend on email, you can expect an average return of almost $40.
Now, Etsy doesn’t offer a direct way to collect customer emails. However, there are a few different ways you can collect customer email addresses while staying within the Etsy guidelines. In this article, you’ll learn a few different ways you can collect emails on Etsy, along with some tips to help you engage with your subscribers and turn them into repeat customers.
Why Collect Email Addresses on Etsy?
In the evolving world of eCommerce, nurturing relationships with your customers and potential customers is more important than ever. Collecting email addresses on Etsy is an important step in this relationship-building and future sales process.
Communicate With Customers Directly
Once you have a customer’s email, you can communicate with them directly, bypassing the usual barriers and noise that come with social media and other communication platforms. This allows for personalized interactions that can help build a stronger connection.
Promoting and Marketing Your Products
Email marketing is one of the most effective ways to reach your audience. With a list of email addresses, you can send updates about new products, special promotions, or exclusive discounts directly to your customers. This helps increase repeat business and can significantly boost your sales.
Building an email list can be a cost-effective way to market your Etsy shop. While other forms of advertising can be expensive, email marketing is relatively inexpensive. You can use free or low-cost tools like Mailerlite or Constant Contact to manage your email list and send messages to your subscribers.
Retain Customers for the Long-Term
It’s cheaper to keep a current customer than to acquire a new one. By collecting email addresses, you can stay in touch with past customers, keep your shop at the front of their minds, and entice them to make future purchases.
Plus, you can offer exclusive discounts to long-term customers, create incentives for your VIP customers, and much more.
Get Helpful Customer Feedback
Emails are also an excellent way to collect feedback from your customers. You can ask them about their purchasing experience, their thoughts on your products, or how you can improve your products. This feedback can help you improve your shop and customer satisfaction.
Build a Community Around Your Brand
Collecting email addresses can help you cultivate a sense of community around your shop. You can use emails to share stories about your products, behind-the-scenes peeks into your creative process, and other engaging content that helps customers feel connected to you and your brand.
How to Collect Emails on Etsy
Building an email list is crucial to growing your business. As you’ve learned, email marketing is a powerful tool that allows you to stay in touch with your customers, promote new products, and offer exclusive deals.
To encourage customers to sign up for your newsletter, you can offer an incentive like a coupon code or a free download that goes with your products. Below, you’ll learn four ways you can collect email addresses on Etsy.
Step 1. Create an Opt-in Form
The first thing you need to do is create an opt-in form. You can use any email marketing software to create your sign-up form. Some popular options include MailerLite, ConvertKit, and Constant Contact. You can either embed the form on your website, or simply link to your form that’s hosted through your email marketing provider. Once your form is live, you can link out to it from your Etsy store.
Step 2. Add an Email Signup Form Link on Your Etsy Page
One of the easiest ways to collect email addresses on Etsy is by adding an email signup form link to your Etsy page. When a customer clicks on the link, they’ll be taken to a landing page where they can enter their email address and opt-in to your newsletter.
To do this, simply open up your Shop Manager. Then, click on the “Etsy” menu option in the “Sales Channel” section. Here you can either add your form link to your shop description or as a shop announcement.
Then, click the “+” icon to add a shop description.
This brings up a pop-up where you can add the URL for your opt-in form.
To add your sign-up form link as an announcement, simply click on the “+” icon next to “Add a shop announcement”. This will make a form appear where you can add your form link. Then, click the “Save” button and you’re all set.
Step 3. Add Your Opt-in Form Link to Your Store Banner
Another way to collect email addresses on Etsy is by adding your opt-in form link to your store banner. Your store banner is the first thing customers see when they visit your Etsy shop, so it’s a great place to promote your newsletter. You can create a banner that includes a call-to-action to sign up for your newsletter and a link to your opt-in form.
First, you’ll want to design your banner. If you don’t have design skills, then you can use a free tool like Canva to create a design quickly.
Once your banner is created, you can go to your Shop Manager screen. From here, click on the “Etsy” menu option in the “Sales Channel” section. Next, click the “+” banner icon at the top of your screen.
After that, you’ll need to choose whether you’d like a big banner or a small banner. Then, click the “Done” button.
Now, this gives you the option to add an image. Simply click the “Add an image” button and then you can upload an image from your computer.
Step 4. Add an Opt-in Link to Your Product Descriptions
You can also collect email addresses by adding an opt-in link to your product descriptions. When a customer is browsing your products, they may be interested in learning more about your brand and signing up for your newsletter. You can include a call-to-action in your product descriptions that encourages customers to sign up for your email newsletter.
To do this, make sure you’re on the Shop Manager screen, then click on “Listing” and click on one of your products.
This will bring up the product editor screen. Then, all you have to do is scroll down to the “Description” section and add a link to your opt-in page. Once you’re finished making changes to your product, make sure you click the “Publish changes” button.
How to Use Email Marketing to Drive Traffic to Your Etsy Shop
Now that you know why email marketing is important and how to collect emails on Etsy, let’s highlight a few ways you can use email to sell more products in your store.
1. Create Compelling Email Content
Your emails should be interesting, engaging, and relevant to your audience. Make sure your content is visually appealing and easy to read. Use bullet points, images, and clear calls to action to encourage clicks and conversions.
2. Segment Your Email List
Segmenting your email list allows you to send targeted messages to specific groups of customers. You can segment your list based on factors such as purchase history, location, and interests. This helps you tailor your messages to each group and increase engagement.
3. Use Templates to Save Time
Using email templates can save you time and ensure consistency in your messaging. Many email marketing platforms, such as MailerLite, offer a variety of templates to choose from. You can customize these templates with your branding and content to create a professional-looking email in minutes.
4. Offer Discounts and Incentives
Offering discounts and incentives is a great way to encourage customers to visit your Etsy shop. You can include coupon codes or special offers in your emails to drive traffic and increase conversions. Be sure to track the success of your offers to see what works best for your audience.
As you can see, collecting emails on Etsy is a crucial step in building your brand and establishing an ongoing relationship with your customers. By collecting emails, you can keep your customers informed about new products, offer discounts, run promotions, and encourage repeat purchases.
Once you’ve collected emails, it’s important to keep your subscribers engaged with regular email updates. Just make sure your email content is relevant, engaging, and always adds value to their lives.
The image featured at the top of this post is ©Sergei Elagin/Shutterstock.com.