How To Clear Your Amazon Search History In 5 Steps, With Photos

Clear your Amazon search history

How To Clear Your Amazon Search History In 5 Steps, With Photos

With more than 300 million active customers with Amazon accounts and nearly two million unique sellers across the planet, most of us have made purchases from (or, at the very least, browsed) Amazon’s massive online catalog. But what happens to your browsing info after you make those purchases? As it turns out, Amazon stores it conveniently within your account settings. This begs the question: How do you clear your Amazon search history? Luckily, the process is a relatively simple and easy one. Just follow along with this guide — compete with photos — to learn how it’s done.

Why Clear Your Amazon Search History?

Before learning how to clear your Amazon search history, it helps to know exactly why someone might want to clear it in the first place. Believe it or not, not everything about clearing your history involves being sneaky or secretive. There are legitimate safety and security concerns related to your Amazon search history, and routinely clearing (or completely shutting off) your Amazon search history can help you overcome some of these issues. Here are just a couple of popular reasons why you might clear your Amazon search history.

Privacy Reasons

One big reason to clear your Amazon search history? Maintaining a safe level of security when shopping online. Because Amazon keeps a detailed record of each and every item you’ve searched for or clicked on, this information is often used to create targeted ads or targeted recommendations for you as you shop. Obviously, nobody likes this sort of thing. Whether you view it as a violation of your privacy or just downright creepy, you have a right to clear your Amazon search history and stop the targeted marketing efforts.

Confidentiality Reasons

Another reason to clear your Amazon search history? Basic confidentiality. Many of us share Amazon accounts with our partners, our roommates, or even our families. When this is the case, it’s only natural to want to keep some things confidential. Perhaps you don’t need your family to know the kind of health products you’re buying. Maybe you don’t want your spouse to see their birthday gift. Whatever the reason, confidentiality is something that all of us value when shopping online. Clearing your search history on Amazon is a great way to help ensure that your browsing remains confidential.

How To Clear Your Amazon Search History

Now that you have a better understanding of why you might want to clear your Amazon search history, let’s break down what this process actually looks like. We’ve outlined every step of the way below, complete with a photo for each step to help clarify the simple instructions.

This process should look more or less the same across all web browsers and operating systems. However, it may look slightly different when using the Amazon app. For this guide, we’re using a web browser — We recommend you do the same, if possible.

Step One: Go To Amazon’s Site

Firstly, if you’re not there already, you’ll need to head to Amazon’s site. Make sure you’re logged in, as well. Your search history is tied directly to your account information, so without logging in, you won’t be able to complete this process.

Sign into your Amazon account.
Sign in to your Amazon account.

Step Two: Click Your Account

Secondly, from the Amazon home page, navigate to the top right-hand corner of the screen. You should be greeted by your name beside the search bar. Hover your mouse over this section, and you’ll see a drop-down menu appear below. You’ll be presented with a number of different options. The one we’re looking for is labeled “Account.” Click this one, found right at the top of the menu.

Click on your account.
Select the “Account” option from the drop-down.

Step Three: Locate Your Browsing History

Thirdly, now under your account dashboard, you should see a bunch of different buttons and options to choose from. Believe it or not, we are going to ignore every last one of these. We’re looking for your browsing history, and we aren’t going to find it under any one of these options.

Instead, scroll straight to the very bottom of the page. In very small lettering, right above the website’s footer, you should see some italicized text and a button to click on the right. In tiny font, the button reads “View or edit your browsing history.” Click this button to do exactly that.

Locate your browsing history.
Find your browsing history option near the bottom of the page.

Step Four: Clear Your Amazon Search History

On this page, you will see everything you’ve recently browsed on Amazon’s site. (Pictured below, you’ll see we were checking out some recent Nintendo Switch games.) From here, you can do one of two things: Clear individual items, or clear your Amazon search history altogether.

To clear individual items from your Amazon search history, click the button beneath each item that says “Remove.” If you want to clear your Amazon search history entirely, you’ll need to navigate to the drop-down menu to the right of the heading that reads “Your Browsing History.” Click “Manage History,” then look for the button that prompts you to remove all items from view.

Clear amazon history.
Click the option “Manage History”.

Step Five: Confirm Your Decision

Lastly, once you’ve clicked “Remove All Items From View,” you’ll be presented with one last button to click. This time, it’s going to ask you if you’re sure you’d like to delete all items from view. Confirm your choice, and then breathe a sigh of relief as everything in your search history disappears. (This last part is, of course, optional.)

Press confirm.
Lastly, you have to confirm your choice.

Here is a step-by-step video for further reference:

What Happens After You Clear Your Amazon Search History?

Now that you’ve mastered how to clear your Amazon search history, you’ll notice your browsing history is now empty. But, as soon as you click on another item on Amazon’s site, you’ll find that the browsing history will quickly begin to fill up again. What can be done to keep this from happening? As it turns out, there’s a simple way to turn off your browsing history altogether.

Before you leave the browsing history page, take another look at the “Manage History” drop-down menu. Next to the button that reads “Remove All Items From View,” you should see a switch labeled “Turn Browsing History On/Off.” As a default, it will be switched to the “On” position. To stop Amazon from compiling your browsing history, merely click this switch “Off.” Done and done!

Frequently Asked Questions

Why does Amazon store your browsing history?

Amazon stores your browsing history for a couple of reasons. For one, it’s for your convenience. If you can’t remember what you were shopping for earlier, your stored browsing history will help you pinpoint it again. Secondly, Amazon uses your browsing history to send you targeted ads and suggested products. If you turn off your browsing history, you’ll miss out on these things (for better or worse).

Can you turn off your Amazon browsing history?

Yes, you can turn off your Amazon browsing history — and it’s a very quick and easy process, too. Simply go to your browsing history, click the drop down menu on the browsing history page, and toggle the browsing history switch from the on position to the off position. This will stop Amazon from storing your browsing history for good. All you have to do to resume it again is to flip the switch back to the on position.

Does Amazon save your conversations with Alexa?

Alexa does not record or store your conversations without first hearing the wake word “Alexa.” Anything you say or do around an Alexa is being listened to by the Amazon device, but only for the sake of trying to hear the wake word. Once it hears that wake word, Amazon stores everything said or asked after that point.

Can you remove individual items from your Amazon browsing history?

Yes, it is possible to remove individual items from your Amazon browsing history. You don’t have to clear the entire browsing history if you don’t want to. Simply go to your browsing history and click “Remove” underneath the individual items you wish to remove. This will keep the rest of your browsing history intact while getting rid of those individual items.

Can you delete your Amazon Prime Video viewing history?

Viewing and deleting your Amazon Prime Video viewing history is a lot more difficult than you might think. Amazon buries the option deep within your Prime Video settings. You can find it by going to Amazon, navigating to Prime Video, clicking Account & Settings, and then navigating to the “Watch History” tab.

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