How to Change Your Content Preferences Settings on TikTok

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How to Change Your Content Preferences Settings on TikTok

Want to make your TikTok experience even better? One way to do that is by changing your content preferences. This will allow you to see more of the types of videos you are interested in and less of the ones you are not. 

You can do this by adjusting your settings to see more or less of certain content based on a topic or hashtag. For instance, if you are interested in educational content, you can select “education” from the list. It’s a simple process that will take just a few minutes of your time. This article will help you understand changing content preferences on TikTok

Whether you are into makeup tutorials, comedy skits, cooking, education, or dance videos, TikTok has got you covered. So, let’s get started and make sure your feed is filled with the content that you adore.

Why Change Your Content Preferences Settings on TikTok?

We can think of quite a few reasons why you might want to change your content preferences settings on TikTok. Given that it is easy to set the content preferences to watch the videos of your interest, you can use the app to its full potential with just a few adjustments. 

But what do you really get out of it?

Avoid Irrelevant Content While Using TikTok

To avoid boring or even offensive content and remove it from your feed, you need to change content preferences settings. This setting will limit the content in your feed to only the most relevant information.

Explore Stuff That Interests You

The content preferences let TikTok keep track of your interests and find interesting ideas related to your preferences. For example, if you add “cooking” to the content preferences, TikTok will update you more about delicious recipes and foods. 

Filter Out Harmful Content

You can filter harmful and disturbing content using the content preferences setting. In addition to reporting such content, it can also be restricted from your feed. The best method is to add specific keywords to the preferences. Consequently, Tiktok’s algorithm will filter out videos with those tags. By doing so, you will be able to make your TikTok experience even more enjoyable.

Improve Your Experience on TikTok

TikTok is a virtual playground where you can find a plethora of entertainment and information. But, like any playground, there are always a few bad apples that can spoil the fun for everyone. But don’t worry, you can take control of your experience on the platform by fine-tuning your content preferences and reporting anything that doesn’t belong. Therefore, tweaking the preference settings lies at the core of an amazing experience on this app.

Get Ideas for Your Videos

You can unlock the full potential of TikTok by exploring videos that align with your interests. Not only will this give you a diverse perspective, but it will also inspire you to create fresh and exciting content. Imagine taking your own unique ideas and blending them with the creativity of others — the possibilities are endless! So, tap into the power of discovery on TikTok and elevate your content game to new heights.

How to Access your Content Preferences Settings on TikTok

TikTok has a user-friendly interface, one of the biggest reasons everyone can use and enjoy it. You will also find that accessing your content preferences settings on TikTok is super simple. Follow the simple steps below to access and change the content preference settings.

Step 1: Access the Profile menu

On the main screen, if you look at the bottom right corner, you can see the Profile tab. Once you click there, it takes you to your main profile where you can find other options. 

tiktok content preferences
Click the Profile tab.


Step 2: Click on the Hamburger Menu

In the top right corner, you can see three horizontal lines, known as the hamburger menu. Click the icon to find more options. 

tiktok content preferences
Click the hamburger menu.


Step 3: Tap the Settings and Privacy Page 

From the hamburger menu, click the Settings and Privacy option, leading to a list of settings. 

tiktok content preferences
Click Settings and privacy.


Step 4: Scroll down and Tap Content Preferences

Scroll down, and you will find the Content preferences option. 

tiktok content preferences
Click Content preferences.


Step 5: Explore the Options for Content Preferences

When you click on Content preferences, you will see two options to adjust.

tiktok content preferences
You will have the option to filter keywords or turn on Restricted Mode.


With TikTok’s keyword filtering feature, you can add specific words that you don’t want to see in your feed. Hence, you don’t need to worry about watching videos that contain offensive or unwanted content again. Instead, you’ll be able to explore the most relevant videos for YOU, making your time on the app more enjoyable and efficient.

tiktok content preferences
Filter out keywords.


If you select the restricted mode, TikTok will automatically limit videos and restrict those videos that are inappropriate or disturbing for some people. 

tiktok content preferences
Or, turn on Restricted Mode.


Benefits of Adjusting Your Content Preferences Settings on TikTok

Adjusting your content preferences settings on TikTok will allow you to take full advantage of all this awesome app has to offer. If you want to dive deeper into the TikTok world with hopes of going viral, you’ll have to tweak things to your liking to notice the benefits.

By following accounts that post content you are interested in, you are more likely to come across videos you want to share with your OWN followers. This way, you become more active on the app, and your followers will engage more. Following more accounts that match your interests can also expose you to a new audience. 

As you follow more accounts, you’ll discover a diverse array of content that will keep you on the cutting edge of what’s hot on the platform. Not only will you be able to join in on the latest challenges, but you’ll also find inspiration to create your own. So, don’t be shy! Start following accounts that catch your eye!

Access to Informative and Entertaining Content 

You don’t have to sit through boring videos you don’t want to watch. You can add keywords of your choice and restrict irrelevant videos while adjusting content preferences settings. If you don’t restrict the irrelevant content, the feed will bombard with uninteresting content, thus putting the important content on the back burner. So, if you want to access relevant, informative, and interesting content, you need to change your content preferences settings on TikTok. 

Improving Your TikTok Experience 

TikTok is a treasure trove of positive and entertaining content, but sifting through the irrelevant and uninteresting posts can be a real headache. That’s where the content preference option comes in to save the day. By adding keywords that align with your interests and adjusting the content preference settings, you’ll be able to restrict irrelevant videos and ensure that your feed is filled with only the most relevant, informative, and exciting content. 

Picture a feed tailored to your interests, where every post is a delight to watch, where every scroll is an exciting journey, and you’ll understand the power of content preferences. So, if you’re looking to elevate your TikTok experience, take a few minutes to customize your content preferences and open the door to a world of positivity and entertainment.

Improving Learning and Mental Growth 

When it comes to using TikTok, adding content preferences is like putting on a pair of rose-colored smart glasses. Not only will you see the world of TikTok in a more positive light, but you’ll also allow yourself to learn and grow in ways you never thought possible. By surrounding yourself with informative and positive videos, you’ll feed your mind with valuable content and have a satisfying impact on your overall well-being. 

As you connect with positive people and video creators, you’ll find yourself opening up to new perspectives and ideas, and expanding your knowledge and skills. So, don’t just scroll aimlessly through TikTok — take control of your experience by fine-tuning your content preferences and watch as you learn, grow and thrive on the platform.

Tips for Changing Your Content Preferences Settings on TikTok

As a TikTok user, you can have a much better experience at TikTok when you adjust your content preference settings. For this purpose, you can follow a few tips and improve your experience. 

  1. Use the Discover option to access the content of your interest. Your search will be saved, and TikTok will show you the relevant content in the future. 
  2. Use the Hide feature to get rid of videos that you’re not interested in. This will help you to hide all irrelevant videos from your feed. 
  3. Use the Unfollow feature to stop seeing irrelevant or misleading content that you are not interested in.
  4. Don’t Follow the promotional accounts if you do not have any interest. 
  5. To block a specific bit of content, use the Not interested option by pressing on the current video. 

Here is a brief video with some tips on how to change content on your TikTok feed:

Frequently Asked Questions

How do I adjust the content on my "For You" page on TikTok? 

You can tap on the three dots on the top right corner of the video and choose Not Interested or See Fewer Videos Like This which will help TikTok to better understand the content you prefer and will adjust the videos that appear on your For You feed.

How do I control the ads I see on TikTok?

You can control the ads you see on TikTok by going to your profile, then tap the three dots in the top right corner, and selecting Settings. Under Content and Preferences, Select Ad and adjust your ad preferences. You can also select Ads and turn off the Ads Personalization feature.

How do I filter out explicit content on TikTok?

You can turn on Restricted Mode to filter out explicit content.

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