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Instagram has a pretty extensive and comprehensive settings menu built into the platform, but like many things in the digital world, it’s confusing! Understanding which menu has what can be a lot, especially if you just want to make a small or simple change. Today, we are going to be taking a deep dive into one specific segment of Instagram’s settings: the business settings.

Here’s how to change your business settings on Instagram!

3 Steps to Change Your Business Settings on Instagram

Here’s our quick guide to accessing the Business Settings menu on Instagram. After the guide, there is a table that explains what each of the settings and options controls.

It’s important to note that different devices are always slightly variable regarding their menu settings and layout, but in general, things should be similar enough to figure it out. The only difference is if you are trying to access these settings on a browser, as that likely won’t work. Instagram’s browser platform doesn’t allow total control or access to all of the settings that their mobile platform (Android or iOS) does.

Step 1: Open the app and tap the profile icon in the corner

Open the Instagram app on your device and tap the profile icon located in the bottom right corner of the screen. This will take you to your profile page, where you will see your current feed posts and what other people see when they click on your profile.

business settings instagram
Tap the profile icon.

Step 2: Select the profile menu in the top right and select “Settings”

Once you are on your profile page, locate the profile menu icon in the top right corner of the screen (it is three horizontal lines stacked on top of each other, referred to as a hamburger menu). Tap this icon to open the profile menu. From there, tap on Settings to access the settings page for your account.

business settings instagram
Tap Settings.

Step 3: Select the Business Settings page

From the settings page, you will see several options to choose from. Scroll down the page and find the option labeled Business Settings. Select this option to open the business settings page. This page will allow you to adjust settings related to your account’s monetization and shopping features, such as switching to a business profile or linking a Facebook page.

Important Note: Please keep in mind that if you do not have a business profile, you may not have the option to access Business Settings, or you are not yet eligible to get monetization on your Instagram account. Thankfully, it’s pretty easy to set up your account for business, even if you don’t necessarily plan on running a business out of it. To do that, just go to the Account Settings menu instead of the Business Settings page, switch to a professional account, and then follow the instructions.

business settings instagram
Click Business.

Breaking Down the Business Settings on Instagram

Knowing how to change your business settings is one thing, but comprehending what they all do is another! Here’s a detailed table that breaks down all of the available settings on the Business Settings page for Instagram. Enjoy!

business settings instagram
There are quite a few business settings options available to you, so let’s break them down more below.
Business SettingFeatures
Ad PaymentsIncludes options for setting up and managing payments for advertising on Instagram. You can specify the payment method, check your billing history, and manage your payment settings on this page.
Branded ContentIncludes tools for creating and managing branded content on Instagram. You can create branded content tags, view analytics, and manage permissions for branded content posts on this page.
Branded Content AdsIncludes options for creating and promoting branded content ads on Instagram. You can create and manage branded content ad campaigns, view analytics, and create branded content tags for ads on this page.
Response SuggestionsIncludes suggestions for automated responses to comments and direct messages on Instagram. You can set up automated replies, edit your quick-reply options, and manage message settings on this page.
Saved RepliesIncludes options for creating and managing pre-written responses for customer service on Instagram. You can create and manage saved replies, categorize them and use them to respond quickly to comments, direct messages, and reviews.
Frequently Asked QuestionsIncludes tools for creating and managing an FAQ section for your Instagram profile. You can create and organize the FAQs, customize the section’s appearance and even create an interactive FAQ.
Welcome MessageIncludes options for creating a welcome message for Instagram direct message. You can create and edit the welcome message, set the trigger, and specify the audience that will receive the message on this page.
Connect or CreateIncludes options for connecting or creating a business profile on Instagram. You can convert your personal profile to a business profile, connect to your Facebook Page, and set up shopping on Instagram.
Minimum AgeIncludes options for setting an age limit for your Instagram profile and/or ads. You can set a minimum age for your Instagram profile, and also specify the age range for your target audience on Instagram ads.
Monetization StatusIncludes information on your account’s monetization eligibility and the current status. You can check whether you are eligible to monetize, the current status, and what steps you should take if you want to monetize on this page.
Help/Set Up a ShopIncludes options for setting up and managing an Instagram shop, and access to help articles. You can set up your Instagram shop, manage your products, view analytics, and access help articles related to Instagram shopping on your page.

Up Next:

How to Change Your Business Settings on Instagram FAQs (Frequently Asked Questions) 

What is an Instagram business account?

An Instagram business account is a type of account specifically designed for businesses to connect with their customers and promote their products or services on Instagram.

What are Business Settings?

Business settings on Instagram are settings that generally manage ad payments, general interactions with customers, and branded content.

Do I need to sell things to be a business account on Instagram?

No, you don’t need to sell products to count as a professional account on Instagram, although you do need to change your account over in the settings.

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