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Instagram has a lot of settings available in the app, but they aren’t the easiest to interpret. Some of the most important settings on your app are your Ad Settings. There are a lot of other settings within these options, but understanding them is an important part of being digitally aware and running your account and business well. Here’s our guide to changing your Ad Settings on Instagram in three simple steps. Let’s get started!

3 Steps to Change Your Ad Settings on Instagram

Before you start, it’s important to know that there are a few versions of Instagram, and not all of them offer the same capabilities. For this guide, we will be looking at the mobile platforms available on Android and iOS, not the web browser. The web browser often doesn’t allow for the same access to the settings, meaning it’s important to follow along with this guide in a mobile app. That being said, let’s continue!

Step 1: Open the App and Select View Your Profile Page

Instagram security settings
Your profile icon is located at the bottom right-hand corner of the screen.

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To begin, open the application (on Android or iOS) and navigate to your profile page. Your profile page can be found my tapping the profile icon in the bottom right corner of the screen. The icon is a circle and contains your profile picture. Once you have tapped this, you will be viewing your profile page.

Step 2: Select the Menu in the Top Corner and Select Settings

Instagram ad settings
Tap the three horizontal lines in the top right, then select Settings.

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From your profile page, select the three-lined menu in the top right corner (known as a hamburger menu). This will open up a different menu, from which you can select the option labeled Settings. This option is labeled with a gear icon.

Step 3: Navigate Down to the Ads Page

Instagram ad settings
The option for “Ads” settings is located about halfway down the screen.

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After tapping Settings, a new page will open with the various settings available to you on the mobile app. From here, navigate down to the page option titled Ads. This will open up the Ads page, allowing you to change all of your ad settings.

Instagram ad settings
Tap on each option under Ads to set your preferences.

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As a final note, there are a LOT of customization options on this page. For details on what each of them do, check out our quick table below to help guide you.

Ad Settings on Instagram (A Quick Guide)

Here is a quick look-up guide that can help you access or change the settings on your Ads page.

Ad PreferencesFeatures
Ad TopicsAllows you to control the types of ads you see on Instagram.
Data About Your Activity From PartnersAllows you to control the data that Instagram collects from partners about your activity on their apps and websites.
General InfoFeatures
Ad InterestsAllows you to see and manage the interests that Instagram has inferred from your activity on the app.
Ad ActivityAllows you to see a history of the ads you have interacted with on Instagram.
About AdsThis setting provides information about the ads you see on Instagram.

Ads Preferences

Ad Topics

This setting allows you to control the types of ads you see on Instagram. You can choose from a variety of topics, such as travel, fashion, or technology, to indicate your interests and preferences. This will help ensure that the ads you see are relevant to you.

Data About Your Activity From Partners

This setting allows you to control the data that Instagram collects from partners about your activity on their apps and websites. You can choose to allow or block the collection of this data, which is used to personalize the ads you see on Instagram.

General Info

Ad Interests

This setting allows you to see and manage the interests that Instagram has inferred from your activity on the app. You can view a list of your interests and remove any that you no longer want to see ads for.

Ad Activity

This setting allows you to see a history of the ads you have interacted with on Instagram, such as those you have liked or dismissed. You can use this information to give feedback on the ads you see, which will help to personalize your ad experience.

About Ads

This setting provides information about the ads you see on Instagram, including why you’re seeing a particular ad and how to control the ads you see. It also provides a link to the Instagram Ads Data Policy, which details the data used to personalize ads and how it’s used.

How to Change Your Ad Settings on Instagram FAQs (Frequently Asked Questions) 

What are ad settings on Instagram?

Ad settings on Instagram are a set of options that allow users to control the types of ads they see on the platform. These settings allow users to indicate their interests and preferences, manage the data that Instagram collects from partners about their activity, see and manage the interests that Instagram has inferred from their activity, view a history of the ads they have interacted with, and learn more about the ads they see on the platform.

Can I access ad settings on the web browser?

The Instagram web browser has limited settings options, so it is best to view and edit settings on the mobile platforms.

Does Instagram know what I like?

Instagram can infer your preferences from your activity on the platform and use that information to personalize the ads you see. You can also directly indicate your interests and preferences in ad settings.

Can I control the data that Instagram collects from partners about my activity?

Yes. You can choose to allow or block the collection of this data under the setting, “Data About Your Activity From Partners.”

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