How to Change Your Ad Settings on Instagram

Instagram has a lot of settings available in the app, but they aren’t the easiest to interpret. Some of the most important settings on your app are your Ad Settings. There are a lot of other settings within these options, but understanding them is an important part of being digitally aware and running your account and business well. Here’s our guide to changing your Ad Settings on Instagram in three simple steps. Let’s get started!

3 Steps to Change Your Ad Settings on Instagram

Before you start, it’s important to know that there are a few versions of Instagram, and not all of them offer the same capabilities. For this guide, we will be looking at the mobile platforms available on Android and iOS, not the web browser. The web browser often doesn’t allow for the same access to the settings, meaning it’s important to follow along with this guide in a mobile app. That being said, let’s continue!

Step 1: Open the App and Select View Your Profile Page

To begin, open the application (on Android or iOS) and navigate to your profile page. Your profile page can be found my tapping the profile icon in the bottom right corner of the screen. The icon is a circle and contains your profile picture. Once you have tapped this, you will be viewing your profile page.

Step 2: Select the Menu in the Top Corner and Select Settings

From your profile page, select the three-lined menu in the top right corner (known as a hamburger menu). This will open up a different menu, from which you can select the option labeled Settings. This option is labeled with a gear icon.

Step 3: Navigate Down to the Ads Page

After tapping Settings, a new page will open with the various settings available to you on the mobile app. From here, navigate down to the page option titled Ads. This will open up the Ads page, allowing you to change all of your ad settings.

As a final note, there are a LOT of customization options on this page. For details on what each of them do, check out our quick table below to help guide you.

Ad Settings on Instagram (A Quick Guide)

Here is a quick look-up guide that can help you access or change the settings on your Ads page.

Ads Preferences

Ad Topics

This setting allows you to control the types of ads you see on Instagram. You can choose from a variety of topics, such as travel, fashion, or technology, to indicate your interests and preferences. This will help ensure that the ads you see are relevant to you.

Data About Your Activity From Partners

This setting allows you to control the data that Instagram collects from partners about your activity on their apps and websites. You can choose to allow or block the collection of this data, which is used to personalize the ads you see on Instagram.

General Info

Ad Interests

This setting allows you to see and manage the interests that Instagram has inferred from your activity on the app. You can view a list of your interests and remove any that you no longer want to see ads for.

Ad Activity

This setting allows you to see a history of the ads you have interacted with on Instagram, such as those you have liked or dismissed. You can use this information to give feedback on the ads you see, which will help to personalize your ad experience.

About Ads

This setting provides information about the ads you see on Instagram, including why you’re seeing a particular ad and how to control the ads you see. It also provides a link to the Instagram Ads Data Policy, which details the data used to personalize ads and how it’s used.