Adding TikTok to your marketing strategy as a brand or influencer can be a no-brainer. As of right now, it’s one of the top social media apps, and it can increase engagement and boost your profile. But to make the most of TikTok, you should add a link to showcase everything you are selling or bringing awareness to. Here’s how to add a link to your TikTok bio.
What is a TikTok Bio Link?
A TikTok bio link is a clickable link to your website, shop, or anything of your choosing on your TikTok profile. If you want to sell more products, increase traffic to your website or shop, or make affiliate sales, this is an easy way to do it.
You can link your website or shop, another social media platform, or use a link-building tool like Linktree to have multiple websites and products under a single link.
Before You Get Started
First, before you get started with adding a link to your TikTok bio, you’ll need to have a TikTok business account. While you can have a link with a personal account, it won’t be clickable. If you have a personal account, you can convert it through the settings function on TikTok. But you can also set up a brand new business account. Keep in mind that you’ll also need 1,000 followers along with the business account for the link to be clickable.
Also, you’ll need to have the app added to your phone in order to update your bio and add a link. At this time, you can’t do it via the TikTok website.
Step 1: Open Your TikTok Account
If you don’t have a business TikTok account, you can do it easily via your phone and the TikTok app. You’ll go to Settings and privacy, click account, and then click “Switch to Business Account”. Once you do this, you can confirm with TikTok that you want to make the switch.
If you already have a business account, you can skip to step two.
Step 2: Click On Your Profile
Now you’ll want to click on your profile again. Then, you’ll want to click the “Edit profile” button. From there, TikTok will showcase the ways you can edit your profile, including adding your bio information and a link.
Step 3: Enter A Link
While you can just add a link for viewers and users to click on, we highly recommend that you include a quick bio. Then, you can add the link that you want people to click on. Be sure to include your full website address, including the HTTPS.
Step 4: Submit The Link
Once you’ve added your bio and link, you’ll need to click the save button in the top-right handed corner. This will update the information on your profile.
Step 5: Check The Link
Now that you’ve added your bio link, you can check to confirm that it’s on your profile. Simply navigate back to your profile page and check underneath the “Edit profile” button. If your bio and link were saved, you’ll be able to see them and click the link.
How to Add a Link to TikTok
Now you know how to add a link to TikTok. This process should take less than five minutes as long as you have a business account with TikTok. And, you can change this link at any time following the same steps we’ve listed above.
In the video below from Brain Tech Tutorials, you can watch a visual walk-through of how to add a link to your TikTok bio.
The image featured at the top of this post is ©Kaspars Grinvalds/Shutterstock.com.