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If you’re interested in investing, chances are you’ve considered putting some money into Google stock. But how much does it cost?

Google is one of the most recognizable and successful companies in the world. Founded in 1998 as a search engine, it has ventured into mobile technology, cloud computing, software services, and consumer electronics. With such a diversified business portfolio, its popularity and success have attracted investors worldwide.

So, if you’re thinking about putting some money into Google stock but aren’t sure how to go about it or where to start, don’t worry! You’ve come to the right place. In this article, we’ll look at how much Google stock costs today and its performance over the years and offer tips on investing in Google.

Let’s dive in!

About Google

Google is a global technology company specializing in internet-related products and services, including search engines, cloud computing, artificial intelligence, and advertising solutions. Founded by Larry Page and Sergey Brin in 1998, Google has expanded rapidly over the years to become one of the world’s largest tech companies.

Google aims to make the world’s information accessible and useful to everyone. To achieve this, they provide users with a range of different services, such as the flagship search engine, which processes everyday queries from around the globe. Google also offers a range of services, including Gmail, YouTube, Maps, and Calendar, to help people stay connected and organized while exploring the web.

In addition to these consumer offerings, Google provides businesses with powerful tools to connect with customers online through their Advertising Platform and G Suite solutions (previously known as Google Apps). They have also developed AI technologies in fields like healthcare and self-driving cars. These products are part of Google’s larger aim to make the world’s information more accessible across all devices by powering products on both mobile and desktop platforms.

Today, Google continues to innovate quickly to best meet customer needs, whether developing new product features or improving existing ones for easier use for people worldwide. Google’s ultimate goal is to provide an intuitive user experience that makes getting information from the web both reliable and fast, no matter what device you’re using or where you are located.

How Does Google Make Money?

Google makes money through a variety of methods. The largest source of revenue for Google is from advertisements, which come from its AdWords, AdSense, and DoubleClick platforms. On these platforms, businesses pay to place ads on Google services such as search pages and the YouTube video streaming website. Ads are also prominently featured on both mobile apps and websites affiliated with Google’s display advertising service.

Google also generates revenue through its cloud computing platform, Google Cloud Platform. Here, companies can rent out servers and other hardware, making it easier to store data securely and access tools like databases or application programming interfaces (APIs).

Other forms of income include:

  • Subscription services like YouTube Premium and Google Workspace (formerly G Suite)
  • Merchandise purchases made through Android apps
  • Payments made via the Google Payments platform
  • Licensing fees for using the Android operating system on phones and tablets
  • Commissions from app sales in the Google Play Store
  • Commissions from audio advertisements on Podcasts available through Google Podcasts
  • Through investments such as its venture capital arm Google Ventures
alphabet google stock GOOGL
Google is a good investment to make for many, but it might not be for everyone!

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How Much is Google Stock?

As of January 18, 2023, the stock price of Google (GOOGL) is $91.46 per share. This is up from its initial public offering (IPO) price of $85 in 2004. Google’s stock has been on a steady upward trajectory since then and has seen some impressive gains over the years. In 2021, it hit an all-time high of $149.84 per share.

The Alphabet stock price is up from its 52-week low of $83.34 and down from its 52-week high of $151.55. The company has a market capitalization of $1.187 trillion and is the 4th most valuable company in the world.

While around $90 may seem like a lot for one share, remember that Google is a large and successful company. Investing in Google stock can greatly diversify your portfolio and benefit from its success.

Google stock has been a great long-term investment. Over the past five years, it has seen an average annual return of 10.59%, with an all-time return of 14.65%.

Before Investing in Google

Before investing in Google, you must understand the potential risks and rewards associated with such an investment. Here are some key considerations:

  • Financial Performance: Before purchasing Google stock, investors should take the time to thoroughly research the company’s financial performance to determine if there is any indication that its performance may be faltering or improving significantly over time. This includes looking at past earnings reports and considering current trends in sales and profits.
  • Company Health: Investors should also consider the overall health of Google as a company. This means looking at how much market share it has, what competitors exist, and whether it invests money into research and development (R&D) or other initiatives that could fuel future growth.
  • Industry Conditions: Understand any external factors that could affect Google’s success or failure. Examples include industry conditions like consumer demand for a particular product or service and prevailing macroeconomic conditions. Investing in companies exposed to competitive dynamics presents higher risks than investing in resilient household names with large market shares. This needs particular attention when evaluating investments in tech disruptors like Google.
  • Risk Appetite: Investors should also assess their own ability to tolerate risk before buying Google stock. Suppose they are comfortable taking on more risk to potentially enjoy larger rewards. In that case, they should consider investing a larger portion of their portfolio in this type of stock than if they are more risk-averse and prefer low-risk, low-reward investments. Additionally, investors may have additional criteria for deciding whether to invest in a particular asset. For example, do they have any ethical concerns about the company itself?

Is Google Stock Worth Buying?

Ultimately, deciding whether to invest in any stock requires careful consideration of multiple factors beyond purely financial returns – which is especially true with technology stocks like those issued by firms such as Google and Apple. By researching the company’s performance, assessing its health within its industry context, evaluating one’s own risk appetite, and researching any ethical concerns around the company, an investor can make an informed decision about which stocks are worth investing in based on their personal preferences and needs.

Wrapping Up

Google stock is a great long-term investment with potentially high returns. However, you must monitor its performance over time and adjust your portfolio accordingly.

As of January 18, 2023, the price of Google stock is $91.46 per share.

Whether Google stock is worth buying will depend on several factors, including the current state of the economy and your investment goals. Ultimately, investors must conduct research based on their personal situation when deciding whether to buy shares in companies like Google.

How Much is Google Stock? FAQs (Frequently Asked Questions) 

Is Google stock good for the long term?

Long-term revenue growth will be fueled by Alphabet’s strong financial position, popular products, and the developing digital advertising and cloud computing industries. This can make Google a good investment in the long-term.

Does Google pay dividends?

No, Google does not pay dividends.

What is Google's market capitalization?

As of January 18, 2023, Google’s market capitalization is $1.187 trillion.

Who is the CEO of Google?

The current CEO of Google is Sundar Pichai.

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