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GoPro vs. Insta360: Which Action Cam Brand Is Winning?

GoPro vs. Insta360

GoPro vs. Insta360: Which Action Cam Brand Is Winning?

Action camera enthusiasts are always on the lookout for the latest and greatest devices to capture their most thrilling moments. In recent years, the GoPro vs. Insta360 debate has captured the attention of those seeking to find the best action cam brand.

In this comprehensive comparison, we will delve deep into the world of these two renowned brands. We’ll be examining their features, performance, and overall value to help you make an informed decision.

Whether you’re a professional content creator or an adventurous weekend warrior, this GoPro vs. Insta360 comparison will equip you with the knowledge you need to choose the action camera that best suits your needs. Let’s dive in!

GoPro vs. Insta360: Side-by-Side Comparison

FeatureGoProInsta360
ModelsGoPro HERO10 Black, HERO9 Black, HERO8 Black, GoPro MAXInsta360 ONE R, Insta360 ONE X2, Insta360 GO 2
Video ResolutionUp to 5.3K at 60fps (HERO10 Black)Up to 5.7K at 30fps (ONE R 1-Inch Edition)
StabilizationHyperSmooth 4.0 (HERO10 Black)FlowState Stabilization
Field of ViewWide, Linear, Narrow, and 360°Wide, Narrow, and 360° (depending on the model)
WaterproofingUp to 33ft (10m) without a housingUp to 16.4ft (5m) or 98ft (30m) with a dive case (depending on the model)
Battery LifeUp to 2 hours (depending on settings)Up to 1.5 hours (depending on settings)
Mobile AppGoPro Quik AppInsta360 App
Live StreamingYesYes
Time-lapse FeaturesTimeWarp, Night LapseTimeShift, Starlapse
Modular AccessoriesMedia Mod, Display Mod, Light ModVarious Mods (depending on the model)
Voice ControlYesYes
File FormatMP4INSV, MP4, LOG
StoragemicroSD (up to 256GB)microSD (up to 256GB)
Slow-motion CapabilitiesUp to 8x slow motionUp to 4x slow motion

Please note that the specifications listed in the table are based on the top-of-the-line models for each brand. Lower-tier models may have reduced features or capabilities. It’s important to research the specific model you’re interested in to ensure it meets your requirements.

GoPro vs. Insta360: What’s the Difference?

In the world of action cameras, GoPro and Insta360 are two prominent brands that have been competing for the top spot. Both companies offer innovative features and high-quality cameras to capture stunning footage in various environments.

In this section, we’ll delve into the major differences between GoPro and Insta360, exploring their unique features, video quality, stabilization, and more. By the end, you’ll have a clearer understanding of which brand might be the best fit for your needs.

Note that both brands offer a range of models and technical specificities will vary depending on the device you choose.

Video Quality and Resolution

GoPro has long been the industry leader when it comes to video quality and resolution. With the release of the GoPro HERO10 Black, users can capture up to 5.3K video at 60fps, providing incredibly crisp and detailed footage.

Best Performance
GoPro HERO10 Black
$234.00
  • Powerful new GP2 engine
  • Upgraded to 23MP photos and 5.3K video resolution
  • 8x slo-mo at 2.7K
  • HyperSmooth 4.0
  • Better low-light performance and horizon leveling with a higher tilt limit
  • Unlimited cloud storage with hassle-free auto upload
We earn a commission if you make a purchase, at no additional cost to you.
11/27/2023 12:02 pm GMT

On the other hand, Insta360’s flagship camera, the ONE R, also delivers impressive video quality with its 5.7K 360-degree camera module, allowing users to capture immersive footage in a spherical format. While GoPro may have a slight edge in terms of traditional video quality, Insta360’s unique 360-degree capabilities cater to those looking for a more immersive experience.

Stabilization

Both GoPro and Insta360 have made significant strides in stabilization technology. GoPro’s HyperSmooth 4.0 provides excellent stabilization, producing smooth footage even during the most intense activities.

Our Pick
Insta360 ONE RS
$249.99
  • 4K 60fps
  • 1/2" 48MP image
  • FlowState stabilization
  • Active HDR and 6K Widescreen mode
We earn a commission if you make a purchase, at no additional cost to you.
11/27/2023 09:36 am GMT

Insta360’s FlowState stabilization also does an exceptional job of keeping videos steady, particularly when capturing 360-degree footage. While both brands excel in this area, the choice will come down to personal preference and whether you prioritize traditional video stabilization or a more comprehensive 360-degree one.

Modularity and Versatility

One of the standout features of the Insta360 ONE R is its modularity. Users can swap out different camera modules, such as the 4K wide-angle module or the 1-inch sensor co-engineered with Leica, to suit their specific needs.

Best for Action Shots
GoPro HERO11
$298.00
  • 5.3K video that gives you 91% more resolution than 4K
  • Water-repelling lens cover
  • 27MP photo and 5.3K60 video
  • HyperSmooth 5.0, AutoBoost for maximum stabilization
We earn a commission if you make a purchase, at no additional cost to you.
11/26/2023 01:46 am GMT

This level of customization sets Insta360 apart from GoPro, which primarily offers standalone action cameras. However, GoPro’s cameras are still versatile and compatible with a vast range of accessories and mounts, ensuring that users can capture a variety of shots and perspectives.

Software and Editing Features

Both GoPro and Insta360 provide user-friendly apps for editing and sharing footage. The GoPro Quik app allows users to edit their videos with ease, offering a range of presets and automatic editing options.

Insta360’s app also provides convenient editing tools, such as reframing 360-degree footage and applying various effects. The choice between the two will ultimately depend on which app’s interface and features resonate more with you.

Durability and Build Quality

GoPro has a reputation for producing durable and rugged action cameras that can withstand harsh conditions. Their latest models, like the HERO10 Black, feature a waterproof design without the need for additional housing, allowing them to be submerged up to 33 feet (10 meters) underwater.

Our Pick
Insta360 ONE X
$259.99
  • 5.7K video or 18MP photo
  • Playback with TimeShift
  • FlowState keeps shots steady
We earn a commission if you make a purchase, at no additional cost to you.
11/27/2023 09:46 am GMT

Insta360’s ONE R is also designed with durability in mind. With its IPX8 waterproof rating, the camera can be submerged up to 16 feet (5 meters) without a case, and with the optional dive case, it can go as deep as 197 feet (60 meters).

Both brands provide action cameras built to handle extreme environments, but GoPro may have a slight edge in terms of overall durability.

Battery Life

Battery life is a crucial factor for any action camera, and both GoPro and Insta360 have made efforts to optimize it. GoPro’s HERO10 Black features a 1720mAh battery that allows for approximately 2 hours of recording time, depending on the settings used.

Best for Action Shots
GoPro MAX
  • Three cameras in one (360-degree footage)
  • Max HyperSmooth video stabilization
  • Live streaming in 1080p quality across social media
  • Six mics capture 360-degree audio
We earn a commission if you make a purchase, at no additional cost to you.

The Insta360 ONE R uses a 1190mAh battery, which also offers around 2 hours of recording time. While both cameras have similar battery life, the actual duration may vary based on factors such as resolution, frame rate, and temperature.

Audio Quality

Capturing high-quality audio is essential for many action camera users, and both GoPro and Insta360 have made strides in this area. GoPro’s latest models feature three microphones with advanced wind-noise reduction, ensuring clear audio capture even in challenging conditions.

Insta360’s ONE R also boasts decent audio quality, with its built-in microphone delivering clear sound. While both brands offer good audio performance, GoPro may have a slight advantage in terms of wind-noise reduction and overall clarity.

Live Streaming Capabilities

Live streaming is a popular feature among action camera enthusiasts, and both GoPro and Insta360 provide this functionality. GoPro allows users to live stream directly to platforms like Facebook, YouTube, and Twitch through the GoPro app.

Our Pick
GoPro HERO9
$229.99
  • 5K video, 20MP photo
  • Front display plus rear touchscreen
  • Live Streaming plus webcam
  • HyperSmooth 3.0, TimeWarp 3.0
  • Rugged and waterproof
We earn a commission if you make a purchase, at no additional cost to you.
11/26/2023 01:06 am GMT

Similarly, Insta360’s ONE R offers live streaming support via the Insta360 app, letting users broadcast their adventures in real time. Both brands make it easy to share your experiences with friends and followers, so the choice will depend on your preferred app ecosystem and camera features.

In conclusion, both GoPro and Insta360 offer top-tier action cameras with unique features and capabilities. While GoPro has a slight advantage in terms of traditional video quality and resolution, Insta360 stands out with its modular design and 360-degree capture capabilities.

It’s essential to consider your specific needs and preferences when deciding between these two leading brands in the action camera market.

When it comes to choosing an action camera, it’s important to consider the specific models and their features. GoPro and Insta360 offer several popular models that cater to a variety of needs and preferences.

GoPro Models

  • GoPro HERO10 Black: The HERO10 Black is GoPro’s latest flagship model, featuring up to 5.3K video resolution at 60fps, and HyperSmooth 4.0 stabilization. Additionally, it has a waterproof design without the need for housing. It also offers various field-of-view options, voice control, and compatibility with GoPro’s range of accessories.
  • GoPro HERO9 Black: The HERO9 Black is another popular model from GoPro, offering up to 5K video resolution, and HyperSmooth 3.0 stabilization. It also has a front-facing display for vlogging and framing shots. It also features a removable battery, compatibility with GoPro’s range of accessories, and various field-of-view options.
  • GoPro HERO8 Black: The HERO8 Black is a slightly older model, but still popular among action camera enthusiasts. It offers up to 4K video resolution, HyperSmooth 2.0 stabilization, and a range of field-of-view options. It’s also compatible with various GoPro mods, such as the Media Mod, Display Mod, and Light Mod.
  • GoPro MAX: The GoPro MAX is the brand’s only 360-degree camera, offering up to 5.6K spherical video resolution and HyperSmooth stabilization. It also features a range of field-of-view options, voice control, and compatibility with various GoPro mounts and accessories.

Insta360 Models

  • Insta360 ONE R: The Insta360 ONE R is a modular camera that allows users to swap out different camera modules to suit their specific needs. It offers up to 5.7K video resolution with the 1-inch sensor module, FlowState stabilization, and a waterproof design up to 16 feet (5 meters) without a case. It also features a range of field-of-view options and compatibility with various Insta360 mods. For example, the 4K wide-angle module and the 360-degree module.
  • Insta360 ONE X2: The Insta360 ONE X2 is a 360-degree camera that offers up to 5.7K video resolution and FlowState stabilization. It also features a range of field-of-view options, voice control, and compatibility with various Insta360 mods. For example, the Dive Case and the Bullet Time Bundle.
  • Insta360 GO 2: The Insta360 GO 2 is a tiny camera that’s designed for quick and easy capture of everyday moments. It offers up to 1440p video resolution, FlowState stabilization, and a range of magnetic accessories for hands-free shooting. It’s also waterproof up to 13 feet (4 meters) with the optional case.

As you can see, GoPro and Insta360 both offer a range of popular models that cater to a variety of needs and preferences. It’s important to research the specific features and capabilities of each model to ensure it meets your requirements.

Whether you’re looking for traditional video quality and stabilization or innovative 360-degree capabilities and modular designs, both brands have something to offer for action camera enthusiasts.

GoPro vs. Insta360: 7 Must-Know Facts

  1. GoPro is known for its superior image stabilization with HyperSmooth technology, resulting in smoother footage in challenging conditions.
  2. Insta360 specializes in 360-degree cameras, offering a variety of innovative models like the Insta360 ONE X2 and Insta360 ONE R.
  3. GoPro generally offers better low-light performance, capturing clearer images and videos in poorly lit environments.
  4. Some Insta360 cameras, such as the Insta360 ONE R, feature a modular design, allowing users to swap out lenses and components for increased versatility.
  5. GoPro cameras tend to be more expensive than Insta360 cameras, making the latter a more budget-friendly option.
  6. Insta360 offers a broader range of 360-degree camera models compared to GoPro, which currently has only one 360-degree camera, the GoPro MAX.
  7. GoPro is a more well-known brand compared to Insta360, which can affect the availability of accessories and third-party support.

GoPro vs. Insta360: Pros and Cons

GoPro ProsGoPro Cons
GoPro’s HyperSmooth technology provides excellent image stabilization, resulting in smoother footage in challenging conditions.GoPro cameras tend to be more expensive compared to Insta360. This may be a drawback for budget-conscious buyers.
GoPro action cameras generally offer better low-light performance, capturing clearer images and videos even in poorly lit environments.GoPro currently only offers one 360-degree camera, the GoPro MAX, while Insta360 has a broader range of 360-degree camera models.
GoPro devices are built to be durable and can withstand harsh conditions, making them ideal for extreme sports and outdoor activities.
Insta360 ProsInsta360 Cons
Insta360 specializes in 360-degree cameras, offering a variety of models with unique features, such as the Insta360 ONE X2 and Insta360 ONE R.Insta360 cameras offer decent image stabilization. However, they may not be as smooth as GoPro’s HyperSmooth technology.
Some Insta360 cameras, like the Insta360 ONE R, offer a modular design. This allows users to swap out lenses and other components for increased versatility.Insta360 is not as well-known as GoPro, which may affect the availability of accessories and third-party support.
Insta360 cameras are generally more affordable than their GoPro counterparts. Subsequently making them an attractive option for those on a budget.

GoPro vs. Insta360: Which One Is Better? Which One Should You Use?

When it comes to choosing between GoPro and Insta360 action cameras, it’s essential to consider the specific features, pros, and cons of each brand. In this section, we’ll delve into the advantages and disadvantages of both GoPro and Insta360 to help you make an informed decision on which action camera brand is the best fit for your needs.

In conclusion, the decision between GoPro and Insta360 ultimately depends on your specific requirements and budget. GoPro may be the better choice for those who prioritize image stabilization and low-light performance. On the other hand, Insta360 might be more suitable for users looking for innovative 360-degree cameras and modular design at a lower price point.

  1. GoPro HERO10 Black
    $234.00
    • Powerful new GP2 engine
    • Upgraded to 23MP photos and 5.3K video resolution
    • 8x slo-mo at 2.7K
    • HyperSmooth 4.0
    • Better low-light performance and horizon leveling with a higher tilt limit
    • Unlimited cloud storage with hassle-free auto upload
    Buy Now on Amazon

    We earn a commission if you make a purchase, at no additional cost to you.

    11/27/2023 12:02 pm GMT
  2. Insta360 ONE RS
    $249.99
    • 4K 60fps
    • 1/2" 48MP image
    • FlowState stabilization
    • Active HDR and 6K Widescreen mode
    Buy Now on Amazon

    We earn a commission if you make a purchase, at no additional cost to you.

    11/27/2023 09:36 am GMT
  3. GoPro HERO11
    $298.00
    • 5.3K video that gives you 91% more resolution than 4K
    • Water-repelling lens cover
    • 27MP photo and 5.3K60 video
    • HyperSmooth 5.0, AutoBoost for maximum stabilization
    Buy on Amazon

    We earn a commission if you make a purchase, at no additional cost to you.

    11/26/2023 01:46 am GMT
  4. Insta360 ONE X
    $259.99
    • 5.7K video or 18MP photo
    • Playback with TimeShift
    • FlowState keeps shots steady
    Buy Now on Amazon

    We earn a commission if you make a purchase, at no additional cost to you.

    11/27/2023 09:46 am GMT
  5. GoPro MAX
    • Three cameras in one (360-degree footage)
    • Max HyperSmooth video stabilization
    • Live streaming in 1080p quality across social media
    • Six mics capture 360-degree audio
    Buy on Amazon

    We earn a commission if you make a purchase, at no additional cost to you.

  6. GoPro HERO9
    $229.99
    • 5K video, 20MP photo
    • Front display plus rear touchscreen
    • Live Streaming plus webcam
    • HyperSmooth 3.0, TimeWarp 3.0
    • Rugged and waterproof
    Buy Now on Amazon

    We earn a commission if you make a purchase, at no additional cost to you.

    11/26/2023 01:06 am GMT

Frequently Asked Questions

Which brand offers better image stabilization, GoPro or Insta360?

GoPro is known for its superior image stabilization with HyperSmooth technology, providing smoother footage even in challenging conditions. Insta360 also has image stabilization, but it may not be as advanced as GoPro’s.

Are GoPro cameras more expensive than Insta360 cameras?

Generally, GoPro cameras tend to be more expensive than Insta360 cameras. However, prices can vary depending on the specific model and features.

Which brand is better for 360-degree video capture?

Insta360 specializes in 360-degree cameras and offers a broader range of models, such as the Insta360 ONE X2 and Insta360 ONE R. GoPro has only one 360-degree camera, the GoPro MAX.

Can I use third-party accessories with both GoPro and Insta360 cameras?

Yes, both GoPro and Insta360 cameras are compatible with many third-party accessories. However, GoPro is a more well-known brand, so you may find a wider variety of accessories for GoPro cameras.

Which brand offers better low-light performance?

GoPro cameras generally have better low-light performance, capturing clearer images and videos in poorly lit environments. Insta360 cameras may struggle more in low-light conditions.

Are Insta360 cameras more versatile than GoPro cameras?

Some Insta360 cameras, such as the Insta360 ONE R, feature a modular design, allowing users to swap out lenses and components for increased versatility. GoPro cameras do not offer this level of customization.

Which brand has better software for editing and sharing videos?

Both GoPro and Insta360 offer user-friendly software for editing and sharing videos. GoPro has the Quik app, while Insta360 has its own Insta360 Studio and smartphone app. Your preference may depend on your personal editing style and requirements.

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