In the battle of the streaming services, there are two underdogs that never get included in the conversation alongside the big names like Netflix, Amazon, or Hulu: Google TV and Roku. While they might not be creating as much original content as the big guys — Google TV has none, while Roku is still relatively new to the game in the wake of its acquisition of Quibi’s full library — they’re still worth considering. That’s because these two streaming devices have nearly 200 million active monthly users between them, effectively giving them an essential role in the streaming wars: that of the middleman. 

Of these two streaming stick contenders, Chromecast and Roku, which one is the best streaming device? Let’s compare and contrast the similarities and differences below.

Google TV vs Roku: Side-by-Side Comparison

Chromecast with Google TVRoku Streaming Stick 4K
Cost:$49.99$49.99
Top video quality:4K UHD, 60 fps4K UHD, 60 fps
Video format:Dolby Vision, HDR10/10+Dolby Vision, HDR10/10+, HLG
Size of device:6.4 x 2.4 x 0.5 inches3.7 x 0.8 x 0.5 inches
Size of app library:More than 6,500More than 20,000
Maximum storage space:8 GB2 GB
Color of device:Gray, pink, blue, white, blackBlack
Audio format:Dolby Atmos, Dolby Digital, Dolby Digital PlusDolby Atmos, Dolby-encoded audio, DTS Digital Surround, Digital stereo
Remote features:Google Assistant-enabled remoteRoku Voice Remote
Best value:NoYes

Google TV vs Roku: What’s the Difference?

Now that you’ve seen some of the basic specs for both Roku and Chromecast’s Google TV, it’s worth diving into some of the key differences between the two streaming stick devices — especially when there are so many similarities, such as cost and video quality. By further breaking down these similarities and differences, we can aim to determine the best streaming device overall. Let’s break these two down further below.

Additional Features

First and foremost, the one thing users will look for in their streaming stick is the number of additional features beyond simply streaming Netflix, Amazon Prime, Hulu, and the like. So, how do Roku and Chromecast’s Google TV compare in this regard?

Looking at the number of apps available on each streaming stick, it’s clear that Roku comes out on top. The Chromecast stick only boasts around 6,500 apps, while Roku dominates with more than 20,000 apps in its app store. While Google TV has more storage readily available for more apps, Roku has the most apps of all. This is a huge advantage for Roku.

But, while Roku takes the cake with the sheer number of apps available to users, Google TV comes out ahead with its live TV capabilities. Roku doesn’t really offer much in this regard beyond The Roku Channel, while Google TV allows users to integrate their live TV from Sling or YouTube TV to its LIVE section with ease. It seems neither truly has its own live TV offering, but Google TV at least lets you incorporate other streamers into its interface.

Picture and Sound

Beyond the number of additional offerings available on Google TV and Roku’s devices, it’s worth discussing one of the most prominent concerns for any streaming stick: What does the streaming quality look and sound like? The two are more or less the same in this regard, but there are some differences worth noting.

The main one comes in the form of three little letters: HLG. You might not have heard of it in comparison to its closest competitor, HDR, but HLG is something that many users might actually prefer over its more popular competition. HDR10/10+ is undoubtedly the most popular display technology in the game right now, but HLG is actually slightly better-looking. Roku is HLG-compatible, while Google TV is not. While this isn’t the biggest deal in the world — especially since HLG has been slow to catch on — but could make all the difference down the line, should HLG suddenly take the streaming world by storm?

Google TV vs Roku: Three Must-Know Facts

  • At its heart, Google TV is really just Android TV — the same operating system used by the company for all sorts of different smart TVs and streaming devices. It’s what’s known as a software layer, which effectively takes the Android TV technology and makes it look more intuitive and user-friendly to improve the overall user experience.
  • Strangely enough, Roku was initially created in collaboration with Netflix back in 2008. When looking at the total number of hours streamed, Roku is by far the number one TV streaming platform in the world. That’s quite a large amount of growth over the past 15 years or so.
  • Roku offers a cheaper version of its Streaming Stick 4K, the Roku Express 4K Plus, which comes in at $10 cheaper than the Streaking Stick 4K. It’s not a streaming stick — rather, it looks more like a small cable box — but it still gives you all you’d want from a streaming device regardless.

Google TV vs. Roku: Which One Is Better? Which One Should You Use?

Choosing the best streaming device isn’t easy, especially when there are so many similarities between Google TV and Roku: the same cost, the same video quality, the same voice-activated capabilities, and a similar dependable overall user experience…Neither one of these streaming devices really seems like a bad choice at the end of the day. However, there is a winner to choose from — even if the win is a photo finish. 

Looking at Roku’s larger streaming library, its cheaper alternatives, its smaller size, and its blossoming selection of original content, it feels safe to call it the clear winner. Google TV certainly has its advantages, there’s no doubt, but it’s these little differences that set Roku ahead of the competition in the end.

Google TV vs Roku: Which is Better? FAQs (Frequently Asked Questions) 

Is Google TV as good as Roku?

Google TV and Roku have a lot of really similar features, making the answer to this question a trickier one than it might seem. At the end of the day, it seems that Google TV is as good as Roku, but Roku is ever-so-slightly better in a few key ways.

Is there a monthly fee for Google TV or Roku?

Neither Google TV nor Roku requires users to pay a monthly fee. Both are free to use, granted you have a proper internet connection and television available to stream with.

Which has better storage capacity: Google TV or Roku?

While Roku might come out on top overall, Google TV has the better storage capacity. Roku has 2 GB of storage at maximum, while Google TV boasts 8 GB.

Which has a better overall user experience: Google TV or Roku?

It’s hard to say which overall user experience is best between Google TV and Roku. Roku’s overall user experience somewhat pales in comparison to Google TV’s customizable and intelligent main menu interface, but the familiarity of Roku’s menu to its millions and millions of users might actually make it better in this regard.

Is Google TV better if I have other Apple products in my home?

Google TV works better with other Google products. It can be difficult — not impossible, but certainly not easy — to make Apple products work in conjunction with Google products.

  • Available here: https://www.roku.com/about/company
  • Available here: https://www.roku.com/products/streaming-stick
  • Available here: https://tv.google/
  • Available here: https://store.google.com/us/product/chromecast_google_tv