Fitbit vs. Bellabeat: An Honest Fitness Tracker Comparison

Fitbit vs Bellabeat fitness trackers compared side by side.

Fitbit vs. Bellabeat: An Honest Fitness Tracker Comparison

Key Points

  • Fitbit and Bellabeat are two trendy fitness tracker brands with different focuses, features, and styles.
  • Fitbit caters to a wide range of fitness enthusiasts, while Bellabeat primarily targets women and focuses on women’s health and wellness.
  • Fitbit devices have a sporty, unisex design, while Bellabeat offers a more fashionable design that resembles women’s jewelry.
  • Fitbit offers comprehensive fitness tracking with features like heart rate monitoring and GPS, while Bellabeat emphasizes overall well-being with features like stress management and meditation.
  • Fitbit has more versatility and compatibility with other fitness and health apps, while Bellabeat puts a greater emphasis on its own app.
  • Fitbit devices have decent battery life, while Bellabeat trackers can last up to six months on a single charge.

In the ever-changing, ever-evolving world of fitness tech, the Fitbit vs. Bellabeat debate has become a very important one. For those in the market for wearable technology that monitors well-being, both brands offer interesting products well worth investing in. However, their specific focuses, features, and styles are different enough to make this debate quite difficult. Let’s compare Fitbit vs. Bellabeat at length below, breaking down the key differences to help you decide which fitness tracker best aligns with your needs. 

Fitbit vs. Bellabeat: Side By Side Comparison

FoundersJames Park
Eric Friedman
Urška Sršen
Sandro Mur
Flagship ProductFitbit ChargeBellabeat Leaf
Latest VersionCharge 6Leaf Chakra
ColorsObsidian/Black Aluminum, Porcelain/Silver Aluminum, Coral/Champagne Gold AluminumRose Quartz, Black Onyx
TrackingCardio, sleep, temperature, blood oxygen, stress, GPS, notificationsActivity, monthly cycle, sleep, meditation, stress
Battery LifeOne weekSix months
Fitbit vs Bellabeat comparison.

Fitbit vs. Bellabeat: What’s the Difference?

Woman working out by the water with fitness tracker and headphones.
How does Fitbit vs. Bellabeat compare where it matters most?

©Jacob Lund/Shutterstock.com

Fitbit and Bellabeat are two trendy fitness tracker brands. However, they are not the same. Each fitness tracker brand comes with its own particular set of alluring features. What sets these two apart beyond the obvious difference in brand name? As it turns out, one of the only things they have in common is the simple fact that they’re fitness trackers. Beyond that, these two couldn’t be more different. Let’s break down a handful of these key differences below.


First and foremost, Fitbit vs. Bellabeat has two very unique target audiences. (With one being much larger than the other.) Fitbit caters to a wide range of fitness enthusiasts. This includes both fanatics and casual users alike. The Fitbit reflects this with its support for tracking many different types of workouts and activities. Bellabeat, on the other hand, primarily targets women. It focuses more on women’s health and wellness, including cycle tracking.


Secondly, we have a pretty obvious difference in aesthetics between Fitbit vs. Bellabeat. Fitbit devices tend to have a sporty, unisex design. Most Fitbits come equipped with a digital screen for displaying key info to the wearer. This gives the Fitbit a sleek, tech-forward appearance. Bellabeat, by comparison, offers a more fashionable design that more closely resembles women’s jewelry. Its aesthetic is much more appealing to fashion-forward users.

Best for Fitness Enthusiasts
Fitbit Charge 6
  • Water-resistant up to 50m
  • 40+ exercise modes
  • 1.04-inch screen
  • ECG and irregular heart rhythm notifications
  • 7 days of battery life
We earn a commission if you make a purchase, at no additional cost to you.
11/29/2023 05:21 pm GMT


There’s also a slight difference in the way Fitbit vs. Bellabeat tracks activity. Fitbit offers a more comprehensive approach to fitness tracking — including heart rate monitoring, GPS, sleep tracking, and a wide range of workout analytics. Alternatively, Bellabeat puts a greater emphasis on overall well-being. From stress management to meditation to cycle tracking, Bellabeat encompasses a more holistic approach to well-being than Fitbit.


Another big distinction between Fitbit vs. Bellabeat is the way they display their fitness stats. The Fitbit supports both Android and iOS devices along with a slew of other fitness and health apps. Bellabeat devices are also compatible with both Android and iOS, but these products put a greater emphasis on the use of the Bellabeat app. There’s less support for sharing fitness data with rival health and fitness apps. This makes the Fitbit a lot more versatile and adaptable than the Bellabeat.


Lastly, let’s consider battery life in a Fitbit vs. Bellabeat device. Fitbit devices generally tend to have decent battery life, lasting up to several days on a single charge. Bellabeat trackers, on the flip side, have a much longer battery life. These devices can last up to six months thanks to their more refined features and larger physical size. Bellabeat devices also save a ton of battery without a digital display, making them even longer lasting.

Fitbit vs. Bellabeat: 5 Must-Know Facts

  • Both the Fitbit and the Bellabeat offer feature-rich apps that sync with your device, allowing you to track and analyze your fitness data from your smartphone.
  • Bellabeat specializes in women’s health, offering holistic wellness features like cycle tracking and stress management in addition to fitness tracking.
  • The Fitbit has a shorter battery life than the Bellabeat. Bellabeat devices typically last up to a month on a single charge, while the Fitbit only lasts a few days or so.
  • Bellabeat trackers come in stylish, jewelry-like designs, appealing to fashion-conscious users more than your average Fitbit product.
  • Fitbits come in a range of types. They range from basic models to more advanced smartwatches, catering to all sorts of different needs and budgets.

The History of Fitbit

Fitbit Luxe
Fitbit has dominated the wearable fitness technology industry for over 15 years.


Fitbit’s history is the kind of story every tech startup dreams of. It all began when James Park and Eric Friedman founded the company in 2007. They envisioned a product that could help people lead healthier lives through state-of-the-art activity tracking. In their vision, this product would go beyond counting steps to monitor things like calorie burning and sleep tracking. Their dream was realized in 2009 with the release of the Fitbit Tracker. It changed the world of wearables forever.

As the years went on, Fitbit continued to innovate its flagship product while expanding beyond its limits to introduce various other smart devices, too. From basic fitness trackers to sophisticated smartwatches, Fitbit products became known for comprehensive fitness tracking features combined with heart rate monitoring, GPS, and even smartphone notification displays. The company and its products only continued to improve with the release of the Fitbit app in 2012.

This app was a crucial development on the road to Fitbit’s current success. It established a robust platform for users to monitor their fitness progress and set new goals combined with a social feature that helped friends and family hold each other accountable (and get a little competitive in the process). The company went public in 2015, then fell under Google’s ownership in 2021. This is a true testament to the massive success and widespread appeal of Fitbit products.

How Bellabeat Compares

Bellabeat Leaf Chakra in black and pink.
The Bellabeat is a lot more fashionable than the Fitbit by design.

©Press Kit – License

Bellabeat came about in 2014, more than seven years after Fitbit was founded and long after the rival brand had pushed to the forefront of the wearables industry. However, Bellabeat was not your average Fitbit competitor. This brand emerged as a way to fill a serious gap in Fitbit’s business model. Bellabeat’s founders Urška Sršen and Sandro Mur hoped to do something Fitbit’s unisex, gender-neutral approach could not.

Bellabeat aims to provide women with innovative tools for holistic well-being geared specifically toward their sex. This specific goal helped Sršen and Mur’s company gain lots of traction — even in such a crowded and competitive field. By focusing on empowering women through technology, Bellabeat was able to carve out a successful niche. It all began with the launch of the Leaf: a piece of smart jewelry that could track activity, stress, sleep, and cycles alike.

This unique combination of style and functionality captured the interest of women who wanted to monitor their health more discreetly and fashionably than the Fitbit. Over time, Bellabeat expanded its product line to include more devices like the Time, a hybrid smartwatch for women, and the Spring, a water bottle that reminds users to stay hydrated. These products were designed with a focus on female wellness, addressing not only physical but also mental and emotional health.

Best for Women's Wellness
Bellabeat Leaf Urban Smart Jewelry Health Tracker, Urban Gray / Silver
  • Fashionable design
  • Compatible with both Android and iOS
  • Battery can last up to six months
  • Easy sync with your phone
We earn a commission if you make a purchase, at no additional cost to you.
11/30/2023 11:53 am GMT

Fitbit vs. Bellabeat: Pros and Cons

Pros of FitbitCons of Fitbit
Fitbit offers a wide range of fitness tracking features.Fitbits and other fitness trackers can contribute to unhealthy fixations on calories or steps.
The Fitbit app is user-friendly and offers in-depth insights into your fitness data.Some Fitbit models can be quite expensive, especially the advanced smartwatches.
Fitbit has a thriving social community that lets you connect with friends and join challenges.The Fitbit battery does not last nearly as long as the Bellabeat’s.
Fitbit offers a variety of devices to suit different preferences and budgets.Fitbit’s focus on functionality over fashion makes Bellabeat the more eye-catching choice.
Pros of BellabeatCons of Bellabeat
Bellabeat caters to women, offering features like cycle tracking and stress management.Bellabeat’s specialization in women’s health may limit its appeal to a broader user base.
Bellabeat trackers have a stylish design, making them more appealing to fashionable users.It lacks some of the more comprehensive fitness tracking features found in other brands.
Its more holistic focus aligns with the growing interest in overall well-being over basic fitness.Bellabeat does not have as extensive third-party app integrations compared to Fitbit.
Bellabeat devices have a longer battery life, reducing the frequency of recharging.The trackers themselves look quite bulky on smaller wrists or more minimalistic dressers.

Fitbit vs. Bellabeat: Which Fitness Tracker Is Best?

Both Fitbit and Bellabeat have a fair share of advantages and disadvantages. The Fitbit is more feature-heavy, but the Bellabeat is more fashionable. Fitbit also has more options and variants to choose from, while Bellabeat puts a greater emphasis on more accessories to fit its comparatively basic product lineup. If you’re a woman who wants a more fashionable choice and a more holistic approach to health and wellness, then Bellabeat is the better choice. However, if you’re a person who simply wants the best fitness tracker money can buy, then Fitbit is your clear winner.

  1. Fitbit Charge 6
    • Water-resistant up to 50m
    • 40+ exercise modes
    • 1.04-inch screen
    • ECG and irregular heart rhythm notifications
    • 7 days of battery life
    Buy on Amazon

    We earn a commission if you make a purchase, at no additional cost to you.

    11/29/2023 05:21 pm GMT
  2. Bellabeat Leaf Urban Smart Jewelry Health Tracker, Urban Gray / Silver
    • Fashionable design
    • Compatible with both Android and iOS
    • Battery can last up to six months
    • Easy sync with your phone
    Buy on Amazon

    We earn a commission if you make a purchase, at no additional cost to you.

    11/30/2023 11:53 am GMT

Frequently Asked Questions

What is Fitbit?

Fitbit is a popular brand of fitness trackers and smartwatches that monitor your physical activity and health. It uses sensors to track your movements, heart rate, and other data, then syncs this information to your smartphone or computer.

What is Bellabeat?

Bellabeat is a brand known for creating health and wellness tech products, particularly designed for women. Bellabeat offers wearable devices that track various aspects of women’s health and well-being, including menstrual cycles and stress.

What can you track with a Fitbit?

You can track steps, distance, calories burned, and sleep quality, and some models even have GPS for tracking outdoor activities. Many Fitbit models have heart rate monitoring features, providing greater insights into your fitness and overall health.

Can men use a Bellabeat?

Yes, while Bellabeat products are designed with women in mind, they can be used by anyone interested in the features they offer. Regardless of sex or gender, Bellabeat focuses on holistic well-being and stress management rather than comprehensive fitness tracking.

How long does the battery last on a Fitbit vs. Bellabeat?

Battery life varies by model, but many Fitbit devices last several days on a single charge. Newer models can last as long as a week, depending on usage. The Bellabeat, by comparison, has a much longer battery life. Some models last as long as six months on one charge. 

To top