Don’t Buy A Sony OLED TV Until You Read This

Samsung S95C vs. Sony A95K

Don’t Buy A Sony OLED TV Until You Read This

OLED televisions are all the rage right now — and justifiably so. Offering the widest angles, they represent the best in modern television display technology. Sony is a leader in the industry and has quite a number of OLED TVs in its lineup. So, you might want to check out their models when shopping for the next TV. Before you do so, you need to know a couple of things first. Let’s go over the Sony OLED TV basics, then review the history of Sony OLED. From there, we’ll look at what a typical Sony OLED TV consists of and what buyers have to say.

Sony OLED TV: The Basics

Latest OfferingsSony A90K OLED TV
Sizing Options42″, 48″ (A90K)
55″, 65″, 77″ (A95L)
55″, 65″, 77″, 83″ (A80L)
Release Year2023

Sony A90K Specs

Model NameXR-42A90K (42″)
XR-48A90K (48″)
Pricing$1,299 (42″)
$1,399 (48″)
Ports4 x HDMI
2 x USB
Digital Optical Audio Out
Dolby Atmos SupportYes
Dolby Vision SupportYes
Smart OSGoogle TV (Version 10)
Power Consumption87 W (171 W Max.)

History Of Sony OLED

Sony is no stranger to the world of consumer electronics. As a matter of fact, they’ve been a market for decades. As such, the company’s trailblazing foray into OLED TVs has been no exception. Dating as far back as the early 2000s — when the technology was still very much in its infancy — Sony recognized the potential of organic light-emitting diodes (i.e. OLED). These OLEDs rely on an emissive, electroluminescent layer of organic compounds that put off light when put in touch with a charge — no bulbs needed.

e Sony XEL-1 television, the world’s first OLED TV, was marketed between 2007 and 2020.

In 2007, Sony released the world’s first commercial OLED TV: the XEL-1. Featuring just an 11-inch screen and brandishing a price tag of over $2,500, it’s hard to imagine who’d buy a product like this. Nevertheless, Sony paved the way for decades of OLED experimentation to come. Though the XEL-1 only enjoyed limited success, Sony devoted itself to researching and developing OLED technology. In time, they were able to develop better, larger, more affordable models.

Six years later, in 2013, Sony unveiled the XBR-55X900A: a 55-inch 4K OLED TV with incredible picture quality and remarkable color accuracy. Once again, Sony was a trailblazer. Few other tech companies were embracing OLED like Sony. The TV was highly praised for its excellent picture quality, unrivaled color accuracy, smart TV features, and easy-to-use interface. From there, Sony continued to perfect its line of OLED TVs. Today, Sony’s models are among some of the market’s best.

What’s Included When You Buy A Sony OLED TV

When purchasing a Sony OLED TV, what kind of hardware and software specs can you expect? Not to mention, what else comes in the box? Are there any additional features or add-ons you need to consider before buying a Sony OLED TV? Let’s go over all there is to know about Sony OLED hardware and software before we look at what’s inside the box. For demonstration, we focus on Sony A90K TV, currently available from most major television retailers.


Picture ProcessorCognitive Processor XR
Speakers2 x Actuator
1 x Subwoofer
ConnectivityBluetooth 4.2
Wi-Fi 2.4 GHz/5 GHz
Panel Refresh Rate120 Hz
Storage16 GB
CameraBRAVIA CAM (optional)

Despite being Sony’s smallest and most compact 4K OLED TV, the Sony A90K lacks little in terms of its hardware. This television packs the kind of cutting-edge hardware you’d expect from Sony. High-quality picture processing, plenty of internal storage for apps, good connectivity features, and a speaker array are some of its features. All in all, A90K is a fully loaded OLED television in a much smaller package.

Best for Gaming
Sony A90K 48-Inch 4K Ultra HD TV
  • Cognitive Processor XR 
  • Auto HDR Tone Mapping & Auto Genre Picture Switch
  • Stream movies in alluring 4K HD quality
  • Impressive picture quality and wide color range
  • Features Google TV and Google Assistant
We earn a commission if you make a purchase, at no additional cost to you.


Picture ModesVivid, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photo, Custom, Dolby Vision Bright, Dolby Vision Dark, Netflix calibrated
Sound ModesStandard, Dialog, Theater, Music, Sports, Dolby Audio
Operating SystemAndroid TV
Smart OSGoogle TV
App StoreGoogle Play Store
HDR CompatibilityHDR10, HLG, Dolby Vision

If the Sony A90K’s hardware suggests anything, it’s that its software is bound to be just as impressive. This is true: From eleven different picture modes and six different sound modes, the A90K is fully equipped with smart software and features that get the most out of its high-quality hardware. Combine this with an Android TV operating system and a Google TV smart OS, the A90K comes with a user-friendly interface that’s easy to navigate and simple to maneuver. Plus, it’s optimized for PlayStation 5 gaming — a great draw for Sony enthusiasts.

What’s In The Box?

Included In BoxAC Power Cord
Voice Remote Control
Operating Instructions
Quick Setup Guide
Table Top Stand

So, what’s in the box? In addition to the hardware and software mentioned above, the Sony A90K also comes with a number of extras. You get an AC power cord to power the television and a set of batteries to power the voice remote control. Additionally, you get a set of operating instructions and a quick setup guide, as well as a tabletop stand for your TV.

Sony OLED TV Reviews

All in all, Sony OLED televisions tend to receive generally positive reviews from critics and consumers alike. Sony’s OLEDs are known for their superb picture quality and a wide-ranging color gamut that stretches from deep blacks to vibrant brights. This range — combined with the brightness of OLED and the quality of 4K HDR — makes films, television shows, and video games truly stunning. Additionally, the televisions’ modern, sleek design and lightweight are bonuses.

Sony’s OLEDs have incredible processing power. Their models rely on advanced technology to increase processing power and decrease motion blurring. The end result? A slick, seamless viewing experience that rarely stutters or lags during live sports or other broadcasts or streaming events. This technology also allows the televisions to upscale content not optimized in 4K UHD. So, everything from new releases to old classics looks great.

From their smart features to their smart remotes and simple interfaces to their quick setups, Sony OLED TVs have many positives. That said, these TVs don’t come cheap. Because of their high-quality build, Sony’s OLED TVs are on the other end of the spectrum. Even the more affordable options are well above the three-figure range. This can be a real hindrance for consumers looking for OLED on a budget.

What’s New From Sony?

Like many of the biggest television brands in the market, Sony puts out a new line of OLED televisions every year. For 2023, these new televisions include the Sony A90K OLED TV, the Sony A95L OLED TV, and the Sony A80L OLED TV. Their sizes range from 42 inches for the smallest model and 83 inches for the largest. While the A95L and the A80L won’t be out until May of 2023, the Sony A90K OLED TV is available for purchase today.

The A95L serves as a follow-up to the impressive A95K — a still-impressive OLED television that has sold exceptionally well for Sony throughout 2022 and into 2023. This model is the top-of-the-line for Sony, featuring Quantum Dot technology in addition to the already-great OLED panel. Though Sony uses the panels, Samsung is the pioneer of this particular cutting-edge tech. QD-OLEDs combine the quality of OLED displays with the increased brightness and sharper color of quantum-dot displays. (Simply put, they combine blue light with a layer of red and green dots.)

If the A95L is the most expensive offering and the A90K is the most affordable entry in the 2023 lineup, then the Sony A80L is the mid-range OLED option. Positioned as a rival to LG’s ever-popular C Series, the A80L line will eventually replace the Sony OLED 65-Inch BRAVIA XR A80K TVs in 2022. However, this 2022 model is still for sale, still worth owning, and still pretty affordable. In fact, some retailers have even marked down the price in anticipation of the A80L in May of 2023. Presently, you can get a 55-inch A80K for as much as $500 off from certain retailers.

Should You Buy A Sony OLED TV?

So: Is a Sony OLED TV a good bet for those in search of a high-quality 4K UHD OLED television with HDR? There’s no doubt about it. While it’s far from the most affordable option on the market, anyone who has dabbled in the OLED market will know that none of these televisions come cheap. The technology is still relatively new compared to other LED or LCD TVs, which typically come with a higher price. Ultimately, OLED is the best display technology on the market, and Sony is a leader in this space. If it’s within the budget, then a Sony OLED TV is a great choice.

Last update on 2024-01-17 / Affiliate links / Images from Amazon Product Advertising API

Frequently Asked Questions

What is OLED technology?

OLED stands for Organic Light Emitting Diode, which uses organic compounds to create light. OLED displays have self-emitting pixels, which means each pixel can turn on and off independently, producing perfect blacks and vibrant colors. Unlike traditional LCD displays that require a backlight, OLED TVs do not require any backlighting, making them thinner and more energy-efficient. Additionally, OLED TVs have wider viewing angles, so you can enjoy the same picture quality from almost any angle.

Should I buy a Sony OLED TV?

There’s a lot to love about Sony OLED TVs. They offer a stunning picture quality with deep blacks, excellent contrast, and vivid colors. They also have a wide viewing angle, so you can enjoy the same picture quality from almost any angle. Additionally, Sony OLED TVs have advanced features like 4K resolution, HDR compatibility, and smart TV functionality, which allow you to enjoy the best programming in the best quality possible. Sony also uses advanced image processing technologies to enhance the picture quality its televisions. All in all, a great brand offering a great product.

Are Sony OLED TVs worth the cost?

Sony OLED TV is undoubtedly a premium product with a higher price point than other TV models. However, if you are looking for the best picture quality available, then Sony OLED TVs are definitely worth the investment.

Sony’s OLED technology provides excellent picture quality with perfect blacks, vibrant colors, and wide viewing angles. The advanced features and processing technologies used by Sony guarantee that the picture quality is outstanding no matter the content source. Plus, with the added convenience of smart TV functionality, Sony OLED TVs offer an overall exceptional viewing experience.

How long do Sony OLED TVs last?

Sony OLED TVs have a lifespan of around 100,000 hours (which translates to approximately 10 years of usage if you watch TV for 8 hours per day). However, this estimate can vary depending on factors like usage, environment, and maintenance.

On the downside, OLED TVs are susceptible to burn-in, which can occur when a static image is displayed for a prolonged period. Varying the content you watch and not leaving static images for long can help prevent burn-in.

What's the difference between Sony OLED and Sony LED TVs?

The primary difference between Sony OLED and LED TVs? The type of display technology used. OLED displays have self-emitting pixels that can turn on and off independently, producing perfect blacks and lifelike colors. By comparison, LED displays use a backlight to illuminate the screen, which can result in less contrast and more noticeable backlight bleeding. OLED displays also have wider viewing angles, so you can enjoy the same picture quality from almost any angle. In addition to this, OLED displays are more energy-efficient than LED displays, as they do not require a backlight. Ultimately, Sony OLED TVs provide superior picture quality and viewing experience compared to Sony LED TVs.

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