Data vs. Information: Key Differences Explained


Data vs. Information: Key Differences Explained

In our world today, we often hear the terms data and information used interchangeably and have come to believe that they both mean the same thing. However, while these terms are closely related, they actually have distinct meanings and are used for different purposes.

Understanding the difference between data and information is important for individuals and organizations who want to effectively gather, analyze, and utilize knowledge in their decision-making processes.

In this article, we will explore the key differences between data and information and how they are used in various industries and applications.

Data vs. Information: Side-by-Side Comparison

DescriptionUnorganized facts, figures, or symbolsProcessed, organized, and meaningful data
ExamplesAcademic scores, sensor readings, survey responses, customer transactions, call logsAnalytics reports, summaries, recommendations, forecasts
CharacteristicsRaw, objective, impartialStructured, contextual, meaningful, subjective
PurposeAids in research, analysisPredict outcomes, communicate insights, improve the decision-making process
FormatText, numbers, images, video, audioTables, charts, graphs, dashboards, reports
GenerationData collection, extractionData analysis, processing, visualization
CategorizationPrimary or secondaryInternal or external
Used inHealthcare, finance, manufacturing, marketing, sports, applicationsDecision-making, performance tracking, risk management, market analysis, competitive intelligence
StorageDatabases, spreadsheetsDocuments, reports, files

Data vs. Information: What’s the Difference?


Data are raw, unanalyzed, and unorganized facts collected, observed, created, or generated as a source of information and can be numerical or descriptive. Data must be interpreted to be understood.

On the other hand, information is knowledge one acquires through study, interpretation, research, communication, and analysis. It is a set of data presented in a meaningful context, showing your perception of the available data.

Collection Methods

Data and information have different collection methods. To collect data, you must conduct interviews, experiments, surveys, and questionnaires, which will help you collect facts. The method you use when collecting data depends on the type of data you are collecting. Information, on the other hand, is obtained after a detailed analysis of the facts from the data collected. 

A good example is a restaurant, where data collected can be the most ordered dishes, the number of visits and reservations, and the workforce needed. In such a setting, you can analyze this data to come up with different information, including employee performance, ingredients to buy more of or less, and the amount of food to prepare on different days of the week.

Medium of Conveying

Data and information are conveyed in different ways. To convey data, you can use graphs, tables, data trees, diagrams, or statistics, depending on the data you are dealing with. However, with information, things are different. You can present information using words, thoughts, language, essays, and ideas.


The way data and information is structured is very different. We mostly collect data in the form of numbers, letters, and characters. Due to the increased use of smartphones, data is also collected in audio, video, and image format. On the contrary, information is mostly in the form of references and ideas. These ideas can be presented to the intended audience in any format that they find suitable. In most cases, information is delivered as reports, presentations, or infographics.


Data and information are both reliant on each other. You need to draw on available information to extract data, and to discover information, you must analyze data sets.

Data Brokers
Data relies on information to be extracted, and information relies on data to be interpreted and derive meaning.

Measuring Unit

We measure data in bits and bytes. You can, however, measure information using different units, including time, money, and quantity. The unit you use to measure information will depend on the type and nature of the information you are dealing with.


Regarding usefulness, data is mostly in raw and unorganized form and is only useful if you analyze it to obtain information. Information by itself is meaningful, and you must use it for decision-making.


When it comes to visualization, both data and information have their own visual representation. Data is often represented in a visual format to make it easier to understand. For example, a graph or chart can be used to display the number of consoles that were bought by players from different competing companies. If this data was displayed in just numeric values, then it’s more likely that the meaning will be lost on the audience.

On the other hand, information follows the same pattern but in a more sophisticated way. Most information is usually presented on colorful infographics, well-detailed reports, and interactive dashboards. This is mostly done to allow users to explore and interact with the data in real-time.

Notable Examples of Data and Information

To better understand the differences between data and information, below are two lists that give the most common examples of data and information.

Examples of Data:

  • Sales figures for a company
  • The number of visitors to a website
  • The weight of products
  • The temperature in a room
  • The GPS coordinates of a location
  • Survey responses from customers

Examples of Information:

  • Reports that analyze the sales figures of a fast food restaurant
  • A chart that shows the traffic data of a busy road over time
  • The weather forecast that predicts temperature changes and the beginning of the summer
  • A user manual that provides instructions for using a product
  • Maps that display the location of landmarks and attractions
  • An article that discusses the results of a customer satisfaction survey

What are the Challenges of Managing Data and Information?

Managing data and information can be challenging due to the following reasons:

  • Data Security: Securing data from unauthorized access and hacking threats is a major challenge.
  • Skill Shortage: With the inflow of data that is generated on a daily basis, there are not enough qualified professionals to handle and analyze the data.
  • Focus on Data Quality: It is challenging to ensure the accuracy and completeness of data. Most data is obtained through crowdsourcing, and emphasizing quality is way below reach for most industries.
  • Data Integration: Little progress has been made in the integration of data as most companies feel like data is so valuable, and they would rather hold on to it and enjoy the advantage that it provides them over their competitors.
  • Validating Data: It is becoming harder and harder to validate data, especially with the rising usage of proxies and VPNs. It is also difficult to validate the accuracy of data accumulated from different sources.

Data vs. Information: 7 Must-Know Facts

  • Social media and the internet have caused the amount of data being generated to increase at an exponential rate. This rise in the availability of data has created both challenges and opportunities. For example, a business may use data from social media platforms to improve their service delivery but may face challenges when it comes to verifying and managing all these data from different sources.
  • The value of information depends on its accuracy, relevance, timeliness, and accessibility. When information is accurate but is not easily accessible to the desired parties, it will end up being irrelevant. 
  • Data is objective and can be measured, while information is subjective and largely depends on context and interpretation. The objectiveness of data can be seen in the meteorological department, where temperature readings are recorded every day using scientific instruments. When these readings are interpreted by an analyst, the information delivered will be subjective to the analyst’s experience, background, and biases.
  • Data is often collected and stored for future use, while information is used in the present day to make decisions or take necessary action. This fact is evident in the business setting where a certain company can collect data on their customers’ purchasing patterns and then use it several months later to provide them with targeted advertisements.
  • Data and information are the backbone of the modern economy, and individuals with skills in data analysis and information management are highly sought after by employers. The most common jobs in this area are data analysts, who are needed to analyze data to identify emerging trends, and information managers, who are required to organize and present that data in a meaningful manner.
  • Data can be made freely available to the public by governments, institutions, or organizations. When this is done, this data is referred to as open data. Open data is mainly used by researchers, developers, and other professionals to create new innovative products and services and to conduct research.
  • As technology advances, data and information are likely to become even more important and valuable. Emerging trends include the use of artificial intelligence and machine learning to analyze and interpret data, the increasing use of blockchain technology to secure and manage data, and the growing importance of data governance to ensure that data is used effectively and responsibly.

Data vs. Information: Which One is Better?

There is no definitive answer to which one is better, as they both serve different purposes. If you are in the finance, healthcare, or retail industries, then data may be more valuable to you. These industries heavily rely on getting their first-hand data to aid in their decision-making. In the healthcare department, for instance, when the number of people who have flu increases, the health workers will immediately use this data to plan for preventive measures to control the spread of the flu.

On the other hand, information is valuable in the education, manufacturing, and technological sectors. For example, manufacturers use information to optimize production processes, manage inventory levels, and monitor quality control.

Ultimately, data and information have equal value because they rely on each other and are both required in every industry. Therefore, it is important to understand the strengths and limitations of both data and information and use them appropriately to achieve the desired goal or target. 

Frequently Asked Questions

Can data and information be used interchangeably?

No. Data and information cannot be used interchangeably, as they have distinct meanings and serve different purposes. As tempting as it can be, we should only use data when referring to raw facts and figures, and information when we are talking about processed, analyzed, and interpreted data.

How is information used in our day-to-day activities?

Information is used in our day-to-day activities in many ways. Here are a few examples:

  • Communication: When we communicate with each other through various means, such as text messages, emails, and social media, we are actually sharing information. It may not seem as such, but we are constantly passing on information that has either been processed by us or by other people or processes.
  • Decision-making: Information is used to make decisions in our personal and professional lives. For instance, when we want to invest, we will seek information from reputable sources, such as professional stock brokers, and they will help select a better-performing stock based on our expectations. 
  • Entertainment: Many people consume information through activities, such as reading books, watching movies, and listening to music.
  • Education: We use information to learn new things and acquire knowledge, such as attending classes, reading books, and doing research.
  • Shopping: Our shopping habits are affected mainly by the information we get from reading reviews, comparing products on e-commerce platforms, and the latest trends in our social circle.
  • Navigation: Nowadays, we use various GPS systems to find our way around new places. When we do so, we are actually using information to navigate our environment.

What is big data?

Just as its name suggests, big data refers to extremely large and complex data sets that require specialized hardware and software solutions to process, store, manage, and analyze. These datasets are characterized by their volume and diverse variety, and are used to obtain patterns and trends that can be used in various industries and sectors.

Examples of big data include government reports, social media data, and inventory in large corporations. Big data is often analyzed by dedicated software such as Hadoop, Spark, and Amazon Web Services.

How do you turn data into information?

You turn data into information by processing, organizing, and interpreting it to make it meaningful and useful.

Why is it important to distinguish between data and information?

It is important to distinguish between data and information because data needs proper interpretation and processing. By turning data into information, we can gain insights and make informed decisions.

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