BigCommerce vs. Shopify: 6 Key Differences and Pros and Cons for Each

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BigCommerce vs. Shopify: 6 Key Differences and Pros and Cons for Each

BigCommerce and Shopify are two popular e-commerce platforms offering robust online business solutions. While they share common features, key differences set them apart.

First, BigCommerce provides more flexibility and scalability with its open-source framework, allowing businesses to customize their websites extensively. On the other hand, Shopify offers a user-friendly interface and seamless integration with third-party apps, making it ideal for beginners.

BigCommerce’s pricing plans include unlimited products and higher transaction fees, while Shopify offers various pricing tiers and lower transaction fees. BigCommerce excels in SEO capabilities, whereas Shopify focuses on providing a streamlined user experience. Evaluating these factors will help businesses determine which platform aligns best with their specific needs and goals.

Let’s break down the two e-commerce platforms below.

BigCommerce vs. Shopify: Side-by-Side Comparison

PricingTiered pricing based on annual sales volumeTiered pricing based on features and sales volume
TransactionNo additional transaction feesTransaction fees unless using Shopify Payments
ThemesLimited selection of free themes, but highly customizableExtensive collection of free and paid themes
ScalabilitySuitable for large businesses and high-volume salesSuitable for businesses of all sizes
App StoreLarge variety of third-party apps and integrationsExtensive app store with numerous integrations

BigCommerce vs. Shopify: What’s the Difference?

Shopify and BigCommerce are two popular e-commerce platforms, each with its own set of features and benefits. BigCommerce offers robust customization options and scalability, making it ideal for growing businesses. On the other hand, Shopify provides a user-friendly interface and a wide range of apps and themes.

Let’s explore the key differences between these two platforms.

Infographic BigCommerce vs. Shopify


E-commerce Features

BigCommerce is a robust e-commerce platform that offers a comprehensive set of features designed to empower online businesses. It provides a wide range of built-in tools and functionalities to support various aspects of online selling. One of the key strengths of BigCommerce lies in its flexibility and scalability.

It caters to businesses of all sizes, from small startups to large enterprises, with its extensive suite of features. Some notable features offered by BigCommerce include multi-channel selling, inventory management, product options and variants, advanced SEO capabilities, and built-in blogging functionality.

Similarly, Shopify is a popular e-commerce platform that provides a range of features and tools to help businesses create and manage their online stores effectively. It offers a user-friendly interface and a streamlined setup process, making it accessible for both beginners and experienced users.

Shopify’s feature set focuses on simplifying the e-commerce experience and includes features such as product management, payment processing, order fulfillment, and marketing tools. Additionally, Shopify has a vast app store that allows users to expand the platform’s capabilities through various third-party integrations.

Shopify offers a great deal of simplicity, no matter where you’re starting from.

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Design and Customization Options

BigCommerce offers a range of design and customization options to enable businesses to create unique and visually appealing online stores. It provides a variety of professionally designed themes that can be customized using its intuitive theme editor.

With BigCommerce, users have the flexibility to modify the layout, colors, fonts, and other visual elements to match their brand identity. Furthermore, BigCommerce supports custom development through its open APIs, allowing businesses to build custom functionalities and integrate third-party applications seamlessly.

Shopify also prioritizes design and customization options, offering a range of customizable themes that can be easily modified to suit different brand aesthetics. It provides a user-friendly theme editor allowing users to customize their online stores without coding knowledge.

Shopify’s theme store offers a wide selection of free premium themes catering to various industries and niches. In addition to the built-in customization options, Shopify allows users to access the underlying code, allowing advanced users to implement custom design changes or build custom themes from scratch.

Pricing and Cost

BigCommerce’s pricing structure is based on monthly plans that cater to businesses of different sizes and needs. It offers various plans, including a standard plan suitable for small businesses and higher-tier plans with advanced features for larger enterprises.

BigCommerce’s pricing is transparent, with no transaction fees imposed on sales made through the platform. However, it’s worth noting that some additional costs may be incurred if users opt for premium themes or third-party app integrations.

Shopify’s pricing model is also based on monthly plans, providing different tiers to accommodate businesses of various sizes. It offers plans ranging from basic to advanced, with each plan offering different features and capabilities.

Additionally, Shopify charges transaction fees on sales made through external payment gateways, but these fees can be waived if users opt for Shopify Payments. While Shopify’s monthly fees may be slightly higher compared to some competitors, its extensive ecosystem of apps and integrations allows businesses to enhance their store functionalities, albeit at additional costs depending on the specific apps or integrations chosen.

Scalability and Performance

BigCommerce is known for its scalability and ability to handle high traffic and sales levels. The platform is built to handle the demands of growing businesses and can support thousands of products and concurrent visitors. BigCommerce utilizes a cloud-based infrastructure that ensures optimal performance and fast loading times, even during peak traffic periods.

It offers automatic scaling and server maintenance, taking the burden off businesses and allowing them to focus on their core operations. Moreover, BigCommerce provides built-in security features to protect customer data and ensure a secure shopping experience.

Similarly, Shopify is designed to scale with businesses as they grow. It can handle significant traffic and accommodate large product catalogs. Shopify’s infrastructure is built on a reliable and secure cloud-based platform, ensuring that online stores perform well even during high-demand situations.

The platform automatically adjusts resources to match the needs of the store, ensuring optimal performance and fast page load times. Shopify also offers robust security measures to protect customer data, including SSL encryption and fraud analysis tools.

POS (Point of Sale) Integration

BigCommerce provides seamless integration with leading POS systems, allowing businesses to synchronize their online and offline operations. With BigCommerce, businesses can manage inventory, sales, and customer data across multiple channels, including physical stores and online platforms.

This integration enables businesses to offer a unified shopping experience, where customers can make in-store and online purchases while maintaining accurate inventory levels and centralized reporting.

Shopify strongly emphasizes its POS integration, offering a comprehensive solution for businesses with physical retail locations. Moreover, Shopify’s POS system allows businesses to sell products in-person using mobile devices or dedicated hardware.

It seamlessly synchronizes inventory and sales data with the online store, providing a unified view of the business’s operations. Shopify’s POS system also supports features like contactless payments, inventory management, and customer profiles, enabling businesses to streamline their operations and deliver a seamless shopping experience across multiple channels.

Search Engine Optimization (SEO) Capabilities

BigCommerce provides robust SEO capabilities to help businesses optimize their online stores for search engines. It offers features such as customizable URLs, meta tags, and header tags, allowing businesses to optimize their product and category pages for relevant keywords.

BigCommerce also automatically generates sitemaps, ensuring search engines can efficiently crawl and index the store’s pages. Furthermore, it provides advanced SEO features, including canonical tags, schema markup, and built-in support for rich snippets, enhancing the store’s visibility in search engine results.

Shopify also prioritizes SEO capabilities, providing tools and features to help businesses improve their online store’s search engine visibility. It offers customizable meta tags, URLs, and header tags, enabling businesses to optimize their store’s pages for relevant keywords. Also, Shopify automatically generates sitemaps and submits them to search engines, facilitating indexing.

Additionally, Shopify allows users to edit the store’s robots.txt file, giving businesses control over which pages search engines can crawl. Shopify’s app store also offers SEO-specific apps that can further enhance the store’s search engine optimization efforts.

bigcommerce e-commerce website
BigCommerce is great for scalability and flexibility.


BigCommerce vs. Shopify: 8 Must-Know Facts

  • BigCommerce provides a robust enterprise-grade platform for online businesses.
  • Shopify offers a user-friendly interface with a wide range of customizable themes.
  • BigCommerce supports multi-channel selling, enabling businesses to sell across various online marketplaces.
  • Shopify has a large app store with numerous add-ons and integrations to enhance store functionality.
  • BigCommerce offers advanced SEO features to optimize online store visibility and improve search engine rankings.
  • Shopify provides seamless integration with social media platforms for effective social selling.
  • BigCommerce offers flexible pricing plans to accommodate businesses of all sizes and scales.
  • Shopify provides 24/7 customer support to assist merchants with any technical or business-related queries.

BigCommerce vs. Shopify: Pros and Cons


Easy-to-use interface for building online storesLimited control over server infrastructure and hosting
Wide range of customizable themes and templatesAdditional transaction fees for using external payment gateways
Seamless integration with popular payment gatewaysCustomization options may require coding knowledge
Robust inventory management and order tracking capabilitiesScaling costs can increase as the business grows


Robust and scalable e-commerce solutionsAdvanced SEO options may be limited compared to other e-commerce platforms
It provides a user-friendly interface for easy store managementCustomization options may require technical expertise for advanced modifications
Offers a wide range of customizable themes and templatesSome features and functionalities may require additional paid add-ons
The platform supports seamless integration with popular third-party apps and services

BigCommerce vs. Shopify: Which One is Better?

The decision between BigCommerce and Shopify ultimately depends on your specific needs and preferences. Both platforms offer a range of features and functionalities to help you create and manage your online store, but they have distinct differences.

Shopify may be your better option if you prioritize ease of use and simplicity. With its intuitive interface and user-friendly setup process, even those without technical expertise can quickly get their store up and running. Moreover, Shopify’s extensive app store also provides a wide selection of plugins and extensions to customize your store and enhance its functionality.

On the other hand, if you require scalability and flexibility, BigCommerce might be the more suitable choice. Its robust infrastructure can handle high-volume sales and accommodate the growth of your business. Additionally, BigCommerce offers advanced built-in features, such as multi-channel selling and comprehensive analytics, empowering you to expand your reach and make data-driven decisions.

Both platforms offer various plans to cater to different budgets considering the pricing. Shopify’s pricing structure is straightforward and transparent, while BigCommerce provides more enterprise-level options with additional features and support.

In summary, Shopify is ideal for beginners and smaller businesses looking for simplicity and affordability, while BigCommerce is better suited for larger enterprises seeking scalability and advanced features.

Evaluate your specific requirements, compare the features and pricing of each platform, and make an informed decision based on what aligns best with your business goals and aspirations.

Frequently Asked Questions

Which platform is better for e-commerce, BigCommerce or Shopify?

When it comes to choosing between BigCommerce and Shopify for your e-commerce needs, both platforms offer distinct advantages. BigCommerce provides robust scalability and advanced built-in features, making it ideal for growing businesses with complex requirements. On the other hand, Shopify is renowned for its user-friendly interface, extensive app store, and seamless integration options, making it a popular choice for small to medium-sized businesses seeking simplicity and flexibility.

Can I customize the design of my online store on both BigCommerce and Shopify?

Absolutely! Both BigCommerce and Shopify offer extensive customization options for designing your online store. BigCommerce provides a wide range of themes and templates that can be easily customized to match your brand’s aesthetic. Shopify offers a similarly diverse selection of themes and allows you to modify various aspects of your store’s design, providing flexibility to create a unique and visually appealing storefront.

Which platform offers better SEO capabilities, BigCommerce or Shopify?

Both BigCommerce and Shopify prioritize search engine optimization (SEO) and offer robust tools to enhance your store’s visibility in search results. BigCommerce provides advanced SEO features such as customizable URLs, automatic sitemaps, and built-in AMP (Accelerated Mobile Pages) support. Similarly, Shopify offers SEO-friendly features including editable meta tags, customizable URL structures, and automatic XML sitemaps. Both platforms empower you to optimize your website and improve its search engine rankings.

Can I sell products internationally using BigCommerce and Shopify?

Yes, both BigCommerce and Shopify allow you to sell products internationally. BigCommerce offers built-in features like multi-currency support, localized checkout, and international shipping integrations, making it easier to expand your business globally. Shopify also supports multiple currencies, provides various language options, and offers integration with international payment gateways, enabling seamless international selling and localization.

Which platform provides better customer support, BigCommerce or Shopify?

Both BigCommerce and Shopify prioritize customer support and offer multiple channels to address your queries and concerns. BigCommerce provides 24/7 live chat, email support, and phone support for all its pricing plans. Shopify offers 24/7 live chat, email, and phone support as well, along with an extensive help center and community forums. Both platforms are dedicated to assisting their users and ensuring a smooth experience.

Can I migrate my existing online store to either BigCommerce or Shopify?

Yes! Both BigCommerce and Shopify offer migration tools and services to help you seamlessly transfer your existing online store from another platform. BigCommerce provides a dedicated migration team that assists with data transfer, design migration, and store setup. Shopify offers a variety of migration apps and services, allowing you to easily import your products, customer data, and other essential information to their platform.

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