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5 Best Smart TVs for Digital Signage in 2024

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5 Best Smart TVs for Digital Signage in 2024

You need something eye-catching to turn a prospective client into a customer. Every second is precious whether they’re walking into your business for the first time or just walking by. Using digital signs is a vibrant way to effectively deliver your business’ message. 

Once you get over the high initial cost, digital signs are a versatile way to give customers information about your business. Using a TV over a poster is more than just providing content; it allows you to display a wide range of content while appearing modern.

But what smart TV makes a quality digital sign? That’s what we will explore in this article, from what you should expect to how you can find what suits your business. Digital signs are an excellent investment that gives you a fantastic amount of value.

What Makes a Smart TV Good for a Digital Sign?

While smart TVs have a reputation for being expensive, they make a terrific choice to use as a digital sign for several reasons. Not only have smart TVs dropped in price over the years, but their functionality has increased tremendously.

Smart TVs offer many ways to upload, schedule, and update content. There are also apps now that allow you to manage a fleet of smart TVs just to display digital signage. 

Maintenance is also surprisingly minimal. Once you get past the initial setup, the process and cost of displaying new content are much easier and cheaper than print media.

With the right content management system, you can instantly schedule and display new content on your connected TVs. Rather than getting your content printed and hung, you can display and even test different forms of advertisement for much less cost than traditional media.

Now that you have a taste of what makes these so exciting, let’s get into what smart TVs we think are the best for digital signs and how to choose one yourself!

Our Top Picks for Smart TVs for Digital Signage

Best Overall: Vizio D-Series 40”

Best
VIZIO 40-inch D-Series
$158.00
  • 1080p high definition
  • Full Array LED backlight
  • IQ Picture Processor
  • V-Gaming Engine
  • SmartCast (intuitive navigation)
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03/11/2024 09:26 am GMT

The Vizio D-Series is an outstanding TV for many reasons, but its versatility makes it stand out. There is a lot to love here. VIZIO is a well-established brand that has been around for over two decades, and they’ve built a well-respected reputation.

The D-Series works with any smart home setup and has superb, even picture quality, thanks to its LED backlighting. This display is an exceptional standard and works great if you plan on getting multiple displays.

Check out the Vizio D-Series on Amazon.

ProsCons
Versatile and well-established brand.Limited size options.
Works with any smart home setup.May be more expensive than similar models.
Superb, even picture quality with LED backlighting.

Best for Outdoors: Samsung The Terrace 55”

Best for Outdoors
SAMSUNG 55″ Terrace Partial Sun Outdoor TV
$2,997.99
  • IP55 rating to protect against water, dust, and extreme temperatures
  • 4K QLED picture looks bright even in daylight
  • WiFi capable, Bluetooth capable
  • Anti-glare for wide-angle viewing
  • Voice control for effortless viewing using Bixby, Alexa, or Google Assistant
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03/11/2024 03:41 am GMT

The Terrace is built for the outdoors and shrugs off conditions that would ruin most electronics. It’s strange to imagine a TV as large as this being waterproof, but this TV is rated IP55. This doesn’t mean it is submersible, but you can consider it weather-resistant. 

The Terrace is also a 4K device, so your customers can see whatever you display in crystal clear quality. The screen has anti-glare technology that promises clear viewing even in direct sunlight and is protected from long-term sun damage. 

Consider getting an outdoor TV if you plan on having any outdoor devices, as the high initial cost will be well worth it when you still have a functioning device years later!

Check out The Terrace on Amazon.

ProsCons
Weather-resistant, suitable for outdoors.Higher initial cost.
4K display with anti-glare technology.Not suitable for indoor use.
Protected from long-term sun damage.

Best for Energy Efficiency: Samsung Q60T 55”

Best for Energy Efficiency
SAMSUNG 55-inch Class QLED Q60T Series
$797.95
  • Offers good power savings
  • Excellent QLED picture quality
  • Alexa built-in
  • Ultra-fast Quantum 4K lite processor
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03/11/2024 09:56 am GMT

Samsung’s Q60T offers all the smart TV features you’d expect, with excellent QLED picture quality while being amazingly power efficient. The Q60T uses Quantum Dots, allowing supremely clear and bright pictures. 

Besides the crisp and clear photo, this QLED TV also draws a very reasonable amount of power for its size and picture. This TV uses about half a watt on standby and 87 watts on average. This is well below what you’d expect for its size, brightness, and clarity. 

If you want to run these TVs for as long as your business is operating, then the Q60T offers good power savings without sacrificing quality. 

Check out the Samsung’s Q60T on Amazon.

ProsCons
Power-efficient with QLED technology.May lack advanced features of premium models.
Clear and bright picture quality.Could be expensive for its category.
Low power usage in standby mode.

Best Large Screen: LG UQ7570 65”

Incredible Clarity
LG 65-Inch Class UQ7570 Series 4K Smart TV
$426.99
  • AI-powered 4K
  • Cloud gaming
  • Runs on Linux-based webOS
  • Great for streaming
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03/11/2024 10:02 am GMT

If you’re interested in size, LG’s UQ7570 offers large TVs for great prices. While this isn’t the largest TV available, this display hits a nice balance between price and value. LG also focuses on AI processing and upscaling, so almost any content should look good. 

If you’d rather keep the original image, there is an easy-to-use control dashboard for configuring the entire TV. It also runs on Linux-based webOS, which is great if you plan on managing your digital signs through software.

Check out the LG’s UQ7570 on Amazon.

ProsCons
Large screen at a reasonable price.Bulkier due to large size.
AI processing and upscaling for quality image.Not as energy efficient as smaller models.
Runs on user-friendly Linux-based webOS.

Best Budget: Amazon Fire TV 2-Series 40”

Best Budget
Amazon Fire TV 40″ 2-Series HD Smart TV
$199.99
  • 40" HD 1080p display
  • Support for HDR 10, HLG, and Dolby Digital Audio
  • Quick access to live TV, video games, and music, and lets you stream over 1 million movies and TV episodes with subscriptions to Netflix, Prime Video, Disney+, and more
  • Alexa Voice remote
  • Stream live TV without cable
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03/11/2024 10:02 am GMT

Amazon’s ability to operate at scale means the Fire TV 2-Series delivers a great experience at a great price. While cheaper TVs are a bit dubious, Amazon’s 2-Series has some solid roots to support it. Amazon has put their years of experience in smart TVs into this fantastic package, with everything that’s made their Fire devices amazing — built right into the TV. 

That means direct Alexa integration and guaranteed software support for years and years to come. Any issues can be covered by warranty, or you can even get the devices under an extended insurance plan with Amazon for only a little extra. 

Check out the Fire TV 2-Series on Amazon.

ProsCons
Affordable with great features.Lesser known for picture quality.
Direct Alexa integration.Limited size and model options.
Guaranteed software support and warranty options.

How to Pick a Smart TV for Digital Signage in 2024: Step-by-Step

When making any large purchase for your business, it can take time to know what is right. Is the cost justifiable compared to the possible risks? There are quite a few things to consider, but we’ll review these individually to help you.

Location

One of the first considerations you’ll want to make before shopping is if you want to have the displays indoors or outdoors.

Weather isn’t easy to predict, and you shouldn’t assume you can react fast enough to a sudden rain or wind. Dust from the air also accumulates quickly and can cause unseen issues such as overheating, which will lower the lifespan of your display.

Anything outdoors should be an outdoor TV; despite these coming at a hefty cost, it’s much cheaper than buying and replacing multiple broken displays. 

Purpose

What kind of content do you plan on displaying? If you’re only displaying a single static image, ensure you’ll avoid any burn-in. This isn’t as common today, but it can still happen to some displays.

You should also decide early if these TVs will play video or display regular TV content. Directional audio may be great if customers can expect to watch their favorite sports or news shows. Good sound quality will also be necessary for any informative videos as well. 

Placement and Size

Sit and stand where you expect your customers to be viewing your display. Ensure you’re getting TVs appropriately sized for where customers will view from. Nothing causes disinterest more than just not being able to see the screen. 

It’s also not likely that people will go out of their way to crane their necks to see your displayed content. If it’s not convenient, then it won’t happen. A large display usually means it’ll be a clearer picture.

Software & Content Management

This isn’t exclusive to your TV, but how you plan on managing your displays is vital. If you plan on using an app, ensure it’s compatible with all your prospective purchases. The TV’s software is just as essential. Try to get something the manufacturer promises to support for years. 

Apps aren’t the only way to manage your fleet of displays. You could use a more traditional AV setup and run these through wires. This is a well-established way to manage content but can fail to make the best use of smart TVs’ “smart” part. 

Serviceability

No one wants their tech to break, but it happens. Like any business purchase, you should mitigate risk as much as possible, which factors into the company you buy from. 

Any smart display you buy should have a good warranty and be from a company with a good reputation for support. Something will break — planning for when it does is always better. 

What to Know Before Buying a Smart TV for Digital Signage

Moving to digital signs is a big investment and requires a lot of planning. Regardless of what you buy, it will be a significant investment. Before buying, you should plan how you’ll integrate these TVs into your digital signs. 

It doesn’t have to be exact, but you should know if you want to use software or physical connections to manage these devices. For software, you should make sure that it has all the features and management tools you want. The software should be compatible with whatever devices you plan to buy, and you should check for any subscriptions or additional fees depending on your usage. 

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Think carefully before settling on the perfect digital sign. Remember, your customers will be staring at these for years to come, so they should hold up well.

Using a TV for Digital Signage: What it’s Like

It’s not fun to think about either, but how will you install and store these devices? How will you prevent theft? Any outdoor devices should be movable and able to be stored securely and safely, and indoor devices should be inconvenient to reach. 

Damage is unlikely, but it’s possible. If your displays are in the path of thrown objects, consider putting up protective barriers. This also applies if these devices are in the range of wandering hands. 

Once you get your TVs installed, they should be comfortable for years. Think of the last time you went through an airport. All of those TVs get used hard, day after day. But they put up with it just fine. This is what using a TV for digital signage should be like.

Frequently Asked Questions

Can I use a regular TV for digital signage?

You can use a non-smart TV for digital signage, but you likely won’t be able to control it with software. Regular TVs will require a typical AV setup or external kit to be used as digital signs.

What is the next big thing in TV technology?

There are a lot of exciting developments in TVs, but most consumers will enjoy new displays like OLED and QLED. These are new high-fidelity, colorful displays that will soon become standard.

What is the difference between a Signage TV and a Smart TV?

Signage TVs are large computer monitors. A signage TV typically doesn’t have as high of a resolution as a comparably sized smart TV and typically will have no speakers. Smart TVs include everything you’d expect from a TV system and are versatile in their ability to deliver multiple kinds of content.

How can I use my TV as a digital display?

Most smart TVs have apps or features to schedule and display pictures and videos. You can use one of these apps or an external device to manage the content displayed. In the simplest case, you can use a slideshow feature.

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