Apple vs. Tesla Electric Car: Apple Car Preferred Over Tesla by EV Buyers in New Survey

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Apple vs. Tesla Electric Car: Apple Car Preferred Over Tesla by EV Buyers in New Survey

Key Points

  • Apple has never produced a vehicle.
  • Apple has the highest interest levels among potential buyers.
  • While Tesla may currently dominate the electric car market, experts believe Apple will ultimately become a significant player.

Apple or Tesla’s electric car, which one is better? The race is heating up for electric cars between the tech giant, Apple, and the pioneering automaker, Tesla.

There’s already been fierce competition over features such as autonomous driving capabilities, but what about some less flashy details?

For starters, the current Tesla EV lineup includes models with a maximum range of up to 370 miles on a single charge, compared to the anticipated max range of Apple’s EV at just 200 miles.

In terms of charging speeds, Teslas have an advantage with their Supercharger stations offering 150kW charge rates compared to the rumored unknown kW max for Apple’s yet-to-be-released car.

And, perhaps most importantly for road trippers, there are currently 1,502 Supercharger stations worldwide, compared to zero for the Apple EV.

Of course, all this could change once Apple finally enters the EV market in 2023 or 2024.

But, who is the leader in this race? A new survey has found that more electric vehicle buyers would prefer to drive an Apple Car than a Tesla when given a choice.

Let’s get into what we know!

Who Conducted the Survey and What Was Its Purpose?

The recent survey conducted by Strategic Vision aimed to gauge vehicle buyer interest and preference.

The results showed that, among luxury car makers like Lexus and Tesla, Apple had the highest interest levels among potential buyers. Comparing Apple and Tesla electric vehicles, many vehicle buyers said they would rather drive an Apple Car than a Tesla.

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Tesla EV electric vehicles on display. Tesla products include electric cars, battery energy storage and solar panels.


This may seem strange, considering Apple has never even produced a vehicle. But, this goes to show the power and influence of the well-known tech brand. In addition to outperforming luxury car makers like Lexus and Tesla in buyer interest, the survey revealed that 56% of vehicle buyers would choose an Apple car.

While some may find these findings surprising, they highlight Apple’s impact and presence in our daily lives. From our smartphones to our laptops and even our watches, it’s clear that the technology giant has earned a reputation for creating intuitive and desirable products. It’s only natural that this would also extend to the vehicle industry.

How Many People Participated in the Survey, and What Were Their Demographics?

The survey found that vehicle buyers overwhelmingly preferred driving an Apple Car over a Tesla. This preference was consistent across all demographic groups, including age, gender, and income level.

Regarding demographics, most survey participants were from North America and owned luxury vehicles, like Lexus cars. However, the survey also included a small portion of international participants and owners of more affordable vehicle brands such as Honda, Toyota, and Ford.

It’s important to note that this survey also includes new car owners and may not represent the opinions of other current vehicle owners or those who do not plan on purchasing a new car in the near future.

More research would need to be done to understand public sentiment toward Apple and Tesla electric vehicles fully. Nonetheless, these survey results provide valuable insight into what vehicle buyers currently desire in the market.

What Did the Survey Find About Tesla Buyers?

The survey found an exciting trend in brand consideration for future vehicle purchases. Over 50% of respondents said they would “definitely consider” purchasing an Apple car, putting the tech giant in a surprising third place among preferred vehicle brands.

This is particularly noteworthy given that Apple has not yet entered the automotive market, while Tesla is already a well-established player. What could this mean for the future of the industry?

One possibility is that buyers prefer a fully integrated tech experience, with their vehicle functioning seamlessly with other devices such as their phones, laptops, or wearables, like watches. Vehicle buyers seem to be open to considering new options and developments in the industry.

Why Do Experts Think Apple Will Be More Successful Than Tesla in the Electric Car Market?

While Tesla may currently dominate the electric car market, experts believe Apple will ultimately become a significant player in the Apple versus Tesla electric vehicles race.

One reason for this prediction is that it takes time for new technology to be fully adopted by consumers, and Apple has claimed a spot in the market with its plans for a self-driving electric vehicle. In addition, Apple’s massive financial resources give it an advantage over smaller companies like Tesla.

The tech giant also has a proven track record of success and a strong brand image that could attract buyers. Additionally, Apple has a history of entering industries and quickly disrupting them with game-changing technology.

These factors, combined with the fact that Apple has assembled a highly talented team to work on its electric car project, suggest that it may eventually surpass Tesla in terms of profitability and market share.

However, it may take several years for this prediction to come to fruition, as Tesla will likely dominate for at least the next eight years. Only time will tell which company will come out on top in the electric car market.

A Tesla vehicle charging at a Tesla charger
Apple hasn’t yet released anything about its possible electric car, but it hasn’t stopped potential buyers from wagging their tongues at it!

©JL IMAGES/Shutterstock.com

What are Some of the Advantages That Apple Has Over Tesla?

Regarding manufacturing capabilities, Apple has a distinct advantage over Tesla. Apple has a vast network of contract manufacturers and suppliers, with Foxconn producing over 200 million iPhones yearly. This allows Apple to mass produce its products on a much larger scale than Tesla currently manages.

Apple has amassed around $200 billion in cash reserves. This allows for significant research and development in electric car technology without sacrificing profitability or long-term growth potential.

In addition, the iPhone maker also has a strong track record of supply chain management and efficiency, constantly driving down production costs while maintaining high-quality standards.

In terms of competitive strategy, Apple’s approach has typically focused on premium branding and unique software features rather than being the first to introduce new technology. This could give them an edge in the increasingly crowded electric car market, where having a differentiated offering may be crucial for success.

Finally, there is the unparalleled strength of Apple’s ecosystem. From hardware products like the iPhone and Apple Watch to software like iCloud and iTunes, the company already has millions of customers locked into its ecosystem. This gives them a potentially valuable base for expanding into new markets like electric cars.

While Tesla has certainly made impressive strides in the industry, Apple brings a distinct set of advantages to the table as they enter the race.

How Might Tesla Respond to These Findings?

The survey might say that people are more likely to buy an Apple car than a Tesla, but that doesn’t mean Tesla will give up without a fight.

How might Tesla respond to this potential threat to its customer base? One option could be for them to double down on their brand identity and focus on differentiating themselves from these new competitors through innovation and technology.

Another potential strategy could be acquiring or partnering with other companies to expand their offerings and appeal to a broader range of customers. It will be interesting to see how Tesla chooses to navigate this changing landscape in the coming months and years.

No matter what they decide, one thing remains clear: automotive industry competition is only heating up.

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Frequently Asked Questions

Is Tesla’s market share under threat?

Yes, Tesla’s market share is threatened by companies like Apple and other established automakers entering the electric vehicle market.

Is Tesla compatible with Apple?

Yes, Apple CarPlay is compatible with Tesla vehicles. This allows you to control select iPhone apps from your car’s touchscreen display.

Is Tesla richer than Apple?

While Tesla may currently have a higher market capitalization, it should be noted that this metric only reflects the value investors see in the company at any given moment.

When it comes to actual financial wealth, Apple holds a substantial lead. The tech giant reported almost $193 billion in cash and securities at the end of 2020, compared to Tesla’s $19.4 billion.

While both companies are known innovators and disruptors in their respective industries, Apple’s substantially larger financial resources make it the clear winner when determining which company is “richer.”

What company is bigger than Apple?

Saudi Aramco, the national oil company of Saudi Arabia, is the world’s most valuable company, with a market capitalization of over $2 trillion. However, it should be noted that this figure is based on the company’s initial public offering (IPO) and may not reflect its actual value.

How does Tesla’s distribution strategy differ from other automakers?

Tesla’s approach to distribution sets it apart from traditional automotive companies. Unlike other automakers, Tesla does not rely on independent dealerships to sell its vehicles. Instead, the company operates its online e-commerce platform and physical storefronts where customers can purchase their cars directly from the manufacturer.

This strategy allows Tesla to control the sales experience for its customers and offer a personalized buying process without the traditional markups associated with dealership fees.

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